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Gesamtkatalog

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Nudelman A: The Business of K-12
Educational Excellence

The Business of K-12 Educational Excellence

Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape. High-Impact Content Marketing shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while navigating budget pressure, AI disruption and rising audience expectations for authenticity. As content marketing reaches a critical inflection point, this second edition provides a clear, strategic framework for delivering impact across channels while maintaining trust and relevance. Written by Purna Virji, a globally recognized marketing leader and Principal Consultant at LinkedIn, this award-winning book combines behavioral science with proven content strategy to help organizations stand out and convert. Drawing on real-world examples from Patagonia, Duolingo and Morning Brew, it demonstrates how leading brands align creativity with commercial outcomes and build sustainable competitive advantage. You'll learn how to: - Build high-impact content strategies aligned to revenue goals - Apply behavioral science to increase engagement and conversion - Measure ROI using attribution and revenue influence frameworks - Integrate AI into content workflows responsibly and effectively &gt;This second edition includes new guidance on AI-augmented workflows, multi-touch attribution models and inclusive prompt engineering to reduce bias and risk. It also highlights how subject matter expertise creates defensible advantage in an era of automation. Future-proof your content marketing approach with a strategic, data-led system designed to deliver measurable business results, strengthen customer relationships and sustain long-term growth. Themes include: content marketing strategy, AI in marketing, customer engagement, marketing ROI, content distribution, behavioral science

Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing

This book delves deep into the complex, ethically fraught topic of proofreading of student writing by exploring a variety of perspectives on proofreading interventions in student texts. It gives voice to a range of ethical perspectives, from those who are deeply troubled by proofreading of student writing to those who take a more permissive stance and those whose confusion lands them somewhere in between. As the first book-length work on this topic, it makes a necessary contribution to research on proofreading of student work.

Ethics, Roles and Responsibilities

Proofreading Student Writing

County and City Extra Series

When you want only one source of information about your city or county, turn to County and City Extra. This trusted reference compiles information from many sources to provide all the key demographic and economic data for every state, county, metropolitan area, congressional district, and for all cities in the United States with a 2010 population of 25,000 or more. In one volume, you can conveniently find data from 1990 to 2023 in easy-to-read tables. The annual updating of County and City Extra for 30 years ensures its stature as a reliable and authoritative source for information. No other resource compiles this amount of detailed information into one place. This edition includes information on topics such as finance, income, population. poverty, labor force, employment, voting, and elections. The main body of this volume contains five basic parts and covers the following areas: Part A-States Part B-Counties Part C-Metropolitan areas Part D-Cities with a 2010 census population of 25,000 or more Part E-Congressional districts

Annual Metro, City, and County Data Book

County and City Extra 2026

What works-and what doesn't-when companies try to do goodCan companies really be "socially responsible"-and should they try? This debate is newly urgent as consumers, employees, and investors push companies to take a stand on everything from climate change to inequality. In this lively and clear-eyed book, economist Ray Fisman cuts through the rhetoric around "doing well by doing good" to show what actually changes corporate behavior and what doesn't-and what corporations should really do if they have society's interests at heart. He will answer questions many of us may be asking:¿ Will consumers pay more for eco-friendly products? ¿ Will employees work harder if they're paid a living wage? ¿ Do ESG (environmental, social, and governance) funds make a difference? ¿ Should you pay more for fair-trade coffee at your local café? (Yes, you should.)Drawing on decades of evidence, Fisman examines which approaches to corporate responsibility make a genuine difference-and which are cheap talk, or worse. The result is a practical framework for understanding the tradeoffs between profit and purpose, recognizing which efforts to do good are likely to succeed, and how your choices can push companies to do better.

The Economics of Making Business Do the Greatest Good

The Model Company

Organizations in Context

Grasp how to deliver fully deployed and scalable, trusted and responsible AI and avoid expensive failed solutions and limited proof-of-concepts with this practical guide covering the lifecyle process of AI product development.

Grasp how to deliver fully deployed and scalable, trusted and responsible AI and avoid expensive failed solutions and limited proof-of-concepts with this practical guide covering the lifecyle process of AI product development.

How Tech Leaders Can Build and Deploy Useful AI

AI Development

Responsible AI Product Development shows how data, product and tech leaders can drive the development and deployment of trusted, responsible AI and navigate the associated risks and pitfalls. 

The book is designed for data, product and tech leaders who are seeking to implement structure and processes to ensure the development of responsible AI products compliant with best practice and key regulatory requirements. It guides readers from inception and team setup of AI through to use case development, full deployment, and monitoring, equipping them with the knowledge and tools they need to ensure an ethical and trusted product. It also helps readers understand the risks and challenges in AI product deployment, giving them guidance on what is important and how to avoid common mistakes.

Responsible AI Product Development offers coverage of the real lifecycle process, from thought exercise to ideation, development, creation, testing and delivery including post-delivery care and end of life management. It combines coverage of ethics and transparency with the technical, procedural and development-focused fundamentals, such as MLOPs, ModelOps, AIOps, TDD and SDLC guidance. It also considers key issues such as cybersecurity and DevSecOps, data architecture, collection and visualisation, team structure and processes, project documentation, business continuity and disaster recovery, AI governance and compliance and AI sustainability.

Build an organic social media strategy that drives measurable engagement, strengthens brand trust and delivers long-term business value. Organic Social Media is a strategic playbook for marketing managers, social media leads, and digital professionals responsible for turning content into consistent performance. As platforms evolve, algorithms shift and AI reshapes how content is created and distributed; organizations must move beyond reactive posting toward structured, insight-led strategy. This book shows you how to align audience understanding, platform selection and content planning with clear commercial outcomes. Written by Jenni Li Fowler, Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT), this fully updated second edition reflects the realities of managing social media at scale. Drawing on enterprise-level experience, it combines proven frameworks with real-world examples to help you integrate influencer marketing across the full strategy lifecycle and apply generative AI responsibly, transparently and effectively. You'll learn how to: - Build audience-first strategies that drive engagement and community growth - Ask the right questions to shape insight-led social media planning - Develop scalable content plans aligned to brand and business goals - Create and manage strategic content calendars with clear performance metrics &gt;With a clear focus on execution, alignment and ROI, Organic Social Media equips you to strengthen brand voice, improve internal workflows and deliver consistent, measurable results in a fast-changing digital landscape. Themes include: social media strategy, community building, content planning, influencer marketing, generative AI, social media analytics

How to Build Flourishing Online Communities

Organic Social Media

A personal and systemic roadmap to overcoming financial trauma and building wealth In What Color is Your Money?: Healing Financial Trauma, Building Wealth, and Realizing the American Dream, Yemi Rose, founder of OfColor, intertwines his personal story with a critique of systemic financial oppression. Rose draws on his experience helping workers of color with their financial health to offer a roadmap toward economic liberation and justice. Rose explores the psychological toll of structural inequality on personal financial behavior, addressing how race-specific financial trauma shapes money decisions. The book connects historical policy failures with present-day wealth disparities and provides actionable strategies for readers seeking to heal their relationship with money while confronting the systems that perpetuate inequity across communities of color. Readers will also find: <ul> <li>An exploration of how systemic racism shaped financial institutions and created persistent barriers to wealth accumulation for communities of color</li> <li>Strategies for identifying and healing race-specific financial trauma that influences everyday money decisions and long-term wealth-building behaviors</li> <li>Insights drawn from Rose's development of Prudential's Financial Wellness Census research project and related initiatives for underserved consumers</li> <li>Practical guidance connecting personal financial behavior with structural inequality to help readers build wealth despite systemic obstacles</li> <li>A framework for pursuing economic justice that addresses both individual financial wellness and broader community wealth-building strategies</li> </ul> Written for workers of color, financial wellness professionals, HR leaders, and anyone seeking to understand how race shapes wealth outcomes, What Color is Your Money? provides a framework that connects personal financial healing with systemic change toward closing the racial wealth gap.

The Business of K-12 Educational Excellence

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