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Ott D: The Business Development Shift

The Business Development Shift

How to Win Clients Through Intellectual Curiosity and Consistency

Jornadas extenuantes en condiciones de gran estrés, tareas pendientes para terminar en casa.... Y ya en casa, una familia que nos pide toda nuestra atención... la que nos queda después de un día agotador.
¿Cuántos no nos habremos planteado cambiar de empresa o de trabajo, ganar menos, incluso, para vivir mejor? Pero ¿de verdad es ésa la solución?
Por supuesto, no es la que propone Paco Muro en este libro.
¿Por qué no trabajar mejor y ganar más? Ésa es la cuestión. ¿Cómo hacerlo? Un doble reto: Exigir que quien nos dirija lo haga bien. Y exigirnos a nosotros mismos un rendimiento de calidad.
Pero IR O NO IR... no recoge sólo una tesis para superar el listón del estándar de calidad de vida. También es una recopilación práctica de relatos "empresariales", de ejemplos prácticos -fruto de la experiencia del autor como consultor- de cómo mejorar el rendimiento sin por ello añadir estrés a nuestra vida.

Si No Vas... ¡No Has Ido!

Reducing taxes is one of the best ways to boost your business's bottom line. Tax Savvy for Small Business is your one-stop guide for understanding how your business is taxed and how you can reduce your taxes. This book shows you how to: <ul> <li>deduct operating expenses</li> <li>deduct travel, vehicle, and meal expenses</li> <li>take advantage of tax credits</li> <li>write off long-term assets</li> <li>compare business structures</li> <li>keep solid business records, and</li> <li>handle an IRS audit.</li> </ul> This completely updated edition covers changes in tax rates, deductions, and credits. Tax Savvy for Small Business is the up-to-date resource you need to maximize your deductions and boost your business's bottom line.

A Complete Tax Strategy Guide

Tax Savvy for Small Business

Every Airbnb Host's Tax Guide is a clear, practical resource for U.S. short-term rental hosts. Packed with up-to-date information, you'll learn everything you need to know about short-term rental taxes in Every Airbnb Host's Tax Guide. This book is the essential, easy-to-follow reference for U.S. short-term rental hosts to learn about how to save on taxes, maximize deductions, and stay compliant with current IRS rules. Whether you rent your property through Airbnb, Vrbo, or another platform, you want to make sure you understand all the tax rules, including the 20% pass-through deduction. Every Airbnb Host's Tax Guide tells rental hosts everything they need to know about taxes for short-term rentals, including deductions they may take, depreciation, when short-term rentals are tax-free, and how to report rental income. This new edition also has information on how short-term rental hosts can protect themselves from IRS audits, as well as strategies for deducting rental losses. It also discusses how the One Big Beautiful Bill Act (the massive tax reform law passed in 2025) affects short-term rental hosts. Take all the short-term rental deductions to which you're entitled, pay no more tax than is legally required, and stay out of trouble with the IRS. This book provides all of this information in a practical, easy-to-understand way. All short-term rental hosts in the United States can benefit from this comprehensive tax guide. Every Airbnb Host's Tax Guide is the first, and still the best, of its kind.

Every Airbnb Host's Tax Guide

This book summarizes the 'rules of the service game' and presents the distilled lessons from three leaders' decades-long experience in consulting, teaching, and research on service, summarizing the 'rules of the game' they have learned. In particular, the authors emphasize that people (customers, employees, and managers) remain a prominent key to success in service, regardless of the level and extent of technology, robotics, and artificial intelligence (AI) involved.Embracing the social psychology of the various stakeholders and the settings in which they interact is critical for the long-term health of service organizations because this is what can yield sustainable competitive advantage. To be effective, service leaders need to understand the complexities of people so that they can create and support appropriate psycho-social contexts in their organizations.This book draws on the interrelated disciplines of social psychology, organizational behavior, and organizational psychology to distill fundamental principles that help inform the effective management of people and their organizational contexts. This book summarizes the most important 'rules of the game' on how to build effective service organizations for people to innovate, design, and co-create value.Rules of the Service Game provides a sharp and concise summary of how to manage a service organization by three thought leaders in this field. It reveals how people are central to the development of services whether those are delivered via technology, personally, or -- more likely -- a combination of these. This book deals with the organizational and contextual issues that produce the service quality marketing promotes. A central focus of the book is talent management -- how to attract, retain, and manage the talent necessary for creating and implementing the wide range of service delivery systems that will be required in the future.

Rules of the Service Game: What Service Leaders Need to Know

Built to Trust is a strategic, practical guide for founders, CEOs, board members, and business leaders navigating today's volatile landscape of cybersecurity risks, evolving data privacy laws, and disruptive AI technologies. Drawing from firsthand experience in building, scaling, and advising technology companies, Darren Gallop delivers a clear-eyed, actionable roadmap for turning digital trust into a strategic asset-- before a crisis forces your hand. Rather than focusing on technical how-tos or fearmongering, the book reframes security, privacy, and responsible AI as leadership imperatives critical to growth, resilience, and competitive advantage. It equips readers with the mindset, vocabulary, and frameworks they need to lead confidently through scrutiny from customers, investors, regulators, and the media. In a world where trust is harder to earn and easier to lose than ever before, Built to Trust makes the case that protecting data, anticipating AI risks, and embedding ethics into design aren't just IT concerns; they're core to how modern organizations build value, attract talent, win deals, and stand out in crowded markets.

A Leadership Guide for the New World of Ai, Cyber, and Privacy Risk

Built to Trust

At the intersection of reverse innovation and design thinking, you can find opportunities to create innovations that are Global by Design.We are living in an era when innovators must turn their sights to the global stage as never before, to both solve wicked problems facing the world and capture the economic opportunities presented by emerging markets. Thoughtful, innovative solutions can be truly global in scope, providing the value necessary for large-scale adoption in developing countries and disrupting equivalent products in wealthy markets by offering high performance at low cost.But it will require a diligent, targeted design process to make these innovation growth opportunities a reality, and Winter and Govindarajan deliver the practical approach you need in Global by Design.A book born from the mutual appreciation, and interdependence, of their backgrounds--Winter is a rock star in engineering design and Govindarajan a longtime leading expert on strategy and innovation--Global by Design provides what you need to get started, whether you work in a C-suite, an engineering cubicle, the workshop floor, a classroom, the halls of government, or an NGO field office.No matter your discipline, level of training, or location in the world, you have valuable knowledge and perspective that can be leveraged to spot consequential problems, leverage innovation to solve them, and create an ecosystem for driving the creation of high-value, low-cost solutions that have global appeal--that are Global by Design.

How to Create Innovations That Scale, Travel, and Transform

Global by Design

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs. The authors' expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs.The authors’ expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Public Relations Perspective

The Business of Pitching

The proven way to respond to high-conflict healthcare situations—without making them worse. BIFF for Healthcare delivers a practical, evidence-based approach to one of the most pressing challenges in modern healthcare: managing emotionally charged, high-conflict communication without escalating risk, burnout, or complaints.Adapted from Bill Eddy’s internationally recognized BIFF Response®&nbsp;Method (Brief, Informative, Friendly, Firm), this book translates a proven conflict-communication framework into real-world healthcare settings. Readers learn how to respond effectively to demanding patients, distressed families, high-conflict colleagues, and disruptive physicians—while maintaining professionalism, boundaries, and patient safety.Designed for time-pressured clinical environments, BIFF techniques can be learned quickly and applied in minutes during daily practice, including emails, documentation, and face-to-face interactions. The approach reduces escalation, strengthens trust, and supports clearer communication under stress—key factors in improving patient experience and protecting staff well-being.Written for a broad professional audience, BIFF for Healthcare is relevant to physicians, nurses, administrators, HR professionals, risk managers, and patient-relations teams. As the fifth volume in the established BIFF Conflict Communication Series, it builds on a model already adopted by organizations worldwide.Ideal for onboarding, continuing education, and professional development programs, this book offers healthcare organizations a practical tool for safer communication, stronger teams, and more resilient care delivery.

Biff for Healthcare

In a world where many organizations drift amid disjointed data, fragmented processes, and isolated initiatives, Connected Signature Experience argues that the future of customer experience depends on mastering two strategic dimensions: Connection, which integrates, and Signature, which differentiates. Connection ensures that experiences flow seamlessly: Externally, between customers and the brand, and internally, among the people, data, and competences that bring them to life. Signature gives each experience a distinctive imprint that expresses purpose and identity at every touchpoint, whether human, digital, or physical. The book presents the Connected Signature Experience Framework, an actionable model that uses the metaphor of an iceberg to reveal both the visible and invisible dimensions of customer experience. Above the surface lie the Signature interactions that simplify, delight, inspire, and co-create. Beneath it are the aligned foundations of purpose, people, technology, data, and content that enable them.

A Strategic Framework for Customer and Employee Engagement at the Intersection of People, Technology, and Data

Connected Signature Experience

Wall Street Journal Bestseller!Read this book: If you want to grow your sales and increase revenues...If you want to become a valued resource in your industry...If you want to stop losing and start winning...IF YOU WANT TO GET RICH AND BUILD A POWER NICHEIf You Want to Get Rich Build a Power Niche is the magic bullet written by a rainmaker lawyer, "not" an academic in an ivory tower, that shows readers how to implement the strategic marketing process of building a Power Niche step-by-step.Any individual, regardless of their experience level, can potentially build a multi-million-dollar business by implementing the strategic marketing process of building a Power Niche. The Power Niche is based on the theory that ownership (monopoly power) in a small niche is dramatically stronger than having little or no ownership in a larger market.If You Want to Get Rich Build a Power Niche explains in easy-to-understand terms a very simple but effective way to augment the sales and marketing program of almost any individual and company. From startups to larger established companies and firms, this technique can be used by individuals at the beginning of their careers or by sales superstars who want to do even better. The technique shown in this book can also be implemented by professionals who work in personal services industries such as legal, financial, insurance, consulting, and accounting firms or by those who work to sell and market products. Unlike other "how-to" books, this guide is derived from the actual day-to-day experience of one of the most successful real estate lawyers in the toughest market for legal services in the world: New York City. Bruce M. Stachenfeld shows readers exactly how to build their power niche and find success.

And a Bundle of Other Utterly Brilliant Marketing and Sales Ideas That Actually Work

If You Want to Get Rich, Build a Power Niche

An original discussion of how to find exciting competitive opportunities by reexamining how you do business For decades, business leaders have chased advantage through efficiency, innovation, and scale. But a deeper truth has emerged: no company can thrive in a society that is failing. After World War II, Western democracies invested boldly in trust, fair capitalism, and education-three engines that unleashed prosperity across the free world.&nbsp; Today, those engines are seizing. Trust in institutions has collapsed. Economic fairness is eroding. Education-the foundation of innovation and progress-has become unaffordable and unequal. As democracy falters, the very marketplace that business depends on is destabilizing. The era of societal bankruptcy has arrived. Yet within this crisis lies extraordinary opportunity. In The Future of Competitive Advantage, bestselling author and business futurist Doug Stephens lays out an inspiring new blueprint for succeeding in an age of uncertainty. He reveals how radical trust, fairness in action, and collective intelligence are not soft ideals but hard strategies-the next generation of business superpowers. Stephens argues that by defending democracy, companies will secure their customers, empower their people, and strengthen their brands-creating a future where doing good is not a trade-off, but the ultimate competitive advantage. <ul> <li>A New Lens on Prosperity - Discover the powerful historical connection between trusted democracy, fair capitalism, and universal education-and how these forces once ignited the greatest era of shared prosperity in history.</li> <li>The Warning Signs - Uncover the economic, social, and political currents now eroding these foundations-and the hidden risks they pose to every business sector.</li> <li>The Strategic Opportunity - Learn why today's leaders who actively defend democracy will unlock the next great wave of competitive advantage.</li> <li>The Blueprint for Action - Follow a clear, step-by-step business plan for strengthening democracy while amplifying investor confidence, employee commitment, customer loyalty, and brand integrity.</li> </ul> The Future of Competitive Advantage is more than a book - it's a business plan to save your customers, your company the democracy your business depends on.

A Business Plan to Save Your Customers, Your Company, and Democracy

The Future of Competitive Advantage

A practical, research-based guide to maximizing the most overlooked driver of lasting success and fulfillment--your values.What if one simple shift could make you feel as satisfied as getting an $84,000 raise? Research shows that really understanding your core values--and living by them--can deliver just that. Yet most of us struggle with this. We go about our work and our lives with only a vague sense of the values that underpin everything we do.In What Do You Really Stand For? Columbia Business School professor Paul Ingram reveals that values are far more than a moral compass--they're a source of advantage that can boost your performance, your leadership effectiveness, and your well-being.Drawing on decades of research and the frameworks he's used with students and executives, Ingram presents a set of exercises and tools to help you articulate your values, integrate them into your work and life, build stronger relationships, and achieve better outcomes in all that you do.Whether you're navigating a career decision or managing conflict, leading a team or an entire organization, or simply trying to live with greater purpose, What Do You Really Stand For? offers a powerful guide to taking more intentional control of your life and career--and leading yourself and others with more clarity, confidence, and purpose.

The One Question That Will Transform Your Work and Life

What Do You Really Stand For?

The Business Development Shift

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