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Growth E: The Blueprint

The Blueprint

Building a Business Properly from the Ground Up

Most leaders think trust is an outcome of success. The best leaders know it is the driver.In an era defined by rapid change and AI disruption, organizations face a paradox: While AI and advanced tools promise unprecedented capability, the foundation needed to unlock that potential--trust--is eroding. Employees question the systems they are asked to use, customers doubt the brands they once relied on, and leaders struggle to keep pace with shifting expectations. As trust declines, so does the ability to innovate, adapt, and grow.In The Trust Advantage, Deloitte Consulting LLP principal Ashley Reichheld offers a timely and practical guide to rebuilding trust as a strategic asset. Drawing on years of research and the proprietary TrustID system she developed, Reichheld shows how trust can be measured, managed, predicted, and deliberately strengthened across your teams, customers, and partners. The book reframes trust not as an outcome but as the underlying operating system that drives performance and long-term value.Through rich case studies, essential insights, and real-world examples, Reichheld illustrates how organizations across industries have used trust to accelerate adoption of new technologies, deepen customer loyalty, and create resilient, high-performing cultures. She breaks down the components of trust into actionable levers, equipping leaders with tools to diagnose trust gaps and embed trust-building practices into everyday decisions. From navigating AI-driven change to aligning stakeholder expectations, the book reveals how trust can reduce friction and unlock momentum.At once insightful and practical, The Trust Advantage shows that in a world of constant disruption, trust is not a byproduct of success--it is the engine of it. Leaders who build it with intention will create the strongest, most enduring advantage of all.

What Really Drives Performance in the Age of AI

The Trust Advantage

Healthcare strategy tends to be a "black box" affair, shrouded in mystery by consulting firms or in foggy recollection from a long-ago college text. Dawn Carter believes it doesn't have to be that way. Based on more than 30 years' experience as a healthcare strategist, she has written a straightforward, consistently practical handbook for practitioners of every kind: seasoned executives, emerging leaders, board members, and students alike.That book is Strategic Planning for Healthcare: How to Implement a LIVING Strategy. Rather than abstract theory or academic jargon, it is a step-by-step guide for anyone who wants to understand how a winning strategy evolves and how it creates positive change. Filled with anecdotes from real-world engagements, the book also introduces Great Health System, a hypothetical organization whose strategy takes shape across every chapter, tying the entire process together.The LIVING framework - built around six essential elements of strategy formation and execution - gives practitioners at every level a shared language and a clear path forward. At the same time, the book is focused on why-to as much as how-to. Carter's conviction is that strategy isn't a chore or a compliance exercise. Done right, it is the beating heart that keeps healthcare organizations moving forward in an increasingly difficult environment.With fresh analogies in every chapter drawn from art, history, engineering, and beyond, LIVING Strategy makes the unfamiliar immediately recognizable and keeps the pages turning.For readers who enjoyed If Disney Ran Your Hospital or Hardwiring Excellence, this is the book on healthcare strategy that you've been waiting for.

How to Implement a LIVING Strategy

Strategic Planning for Healthcare

Strategy-Driven Delivery is a practical guide for senior project, programme and strategy managers who need to close the gap between strategic intent and successful execution. Written by experienced transformation experts Helen Winter and Jon Wrennall, this book shows why strategy fails in practice and how to design programmes and operating models that ensure delivery success. It provides a clear, structured approach to aligning projects with business goals while enabling trust, accountability and effective decision-making at scale. Drawing on real-world examples across financial services, IT and software development, this book equips you to: - Design programmes aligned to strategic business outcome - Build operating models that enable effective delivery - Embed governance that supports trust and decision-making - Overcome stalled progress and delivery challenges - Apply AI and automation to modern project environments With practical frameworks and forward-looking insight, Strategy-Driven Delivery helps you lead complex transformation with clarity, control and measurable impact. Themes include: strategy execution, programme management, transformation leadership, operating models, project governance, AI in project delivery

Aligning Organizations, Programs and Projects

Strategy-Driven Delivery

Digital Dynamics, Modern Business Concepts and Cases

Global Strategy in the Service Industries

The Disappearing Workforce

Apply 101 proven methods to drive organizational innovation systematically Innovation planning requires structure, not guesswork.&nbsp;101 Design Methods: A Structured Approach for Driving Innovation in Your Organization, Second Edition, provides practitioners with a complete framework for human-centered design thinking. Written by Vijay Kumar, who spent over 40 years developing these methods at Illinois Tech's Institute of Design and Doblin, this updated edition offers actionable tools for creating products, services, and experiences. This enhanced edition includes new guidance on selecting methods for each design process stage. New case studies demonstrate applications from startups to large enterprises, based on practitioner testimonials documenting real-world outcomes. It also introduces the integration of advanced computational support into design methods, showing how these tools can act as partners across the seven modes. Rather than replacing human judgment, these interventions reinforce human-centered practice by accelerating insight, expanding creative exploration, and supporting more informed innovation choices. The book treats innovation as a collaborative science with reproducible methods rather than unpredictable art.&nbsp; You'll also discover: <ul> <li>A step-by-step framework covering observation, prototyping, building, and storytelling methodologies applicable across products, services, and organizational challenges</li> <li>Updated thinking on innovation and creativity reflecting current best practices in human-centered design and systems thinking approaches</li> <li>Practical guidance for cross-functional teams including strategists, managers, designers, and researchers working on collaborative innovation projects</li> <li>Methods applicable to diverse outcomes including products, environments, processes, policies, and experiences across any industry or organizational context</li> </ul> Designed for strategists, managers, designers, and researchers undertaking innovation challenges, this reference serves both as a learning tool for novices and a practical guide for experienced practitioners. Graduate and undergraduate students in design, engineering, and business programs will find it equally valuable for coursework and applied projects.

A Structured Approach for Driving Innovation in Your Organization

101 Design Methods

Build a resilient, high-performing organization by integrating agentic AI into strategy, operations, and decision-making. Building an Agentic Organization is a strategic guide for senior technology, AI and business leaders responsible for delivering value from agentic AI while managing its risks. As organizations move toward human and AI collaboration at scale, leaders must balance innovation with governance, adoption, and long-term economic impact. Written by experienced AI executive Geoffrey Schaefer, this book provides a comprehensive framework for designing an agentic organization by examining strategy, governance, and economics. It explores how to define the purpose of agentic AI, align it with business objectives, and create the structures needed to support safe, scalable adoption. Addressing both opportunity and risk, it equips leaders to navigate workforce concerns, reputational exposure, and the evolving role of AI agents in enterprise environments. You'll learn how to: - Define a clear strategy for integrating agentic AI - Establish governance frameworks to manage risk and accountability - Drive workforce adoption and address resistance to AI collaboration - Assess economic value and impact of agentic AI systems - Manage reputational and operational risks from AI agent behavior Featuring real-world examples from Leidos, JPMorgan Chase, SY Partners, and OMA, this book provides a practical roadmap for embedding agentic AI into the fabric of your organization while protecting value, trust, and long-term performance. Themes include: agentic AI, AI strategy, AI governance, AI transformation, enterprise AI, risk management

The Strategy, Governance, and Economics of Agentic AI

Building an Agentic Organization

Drive measurable growth, engagement and ROI from your content marketing strategy in an AI-driven landscape. High-Impact Content Marketing shows senior marketing leaders, content strategists and digital teams how to turn content into a scalable revenue engine while navigating budget pressure, AI disruption and rising audience expectations for authenticity. As content marketing reaches a critical inflection point, this second edition provides a clear, strategic framework for delivering impact across channels while maintaining trust and relevance. Written by Purna Virji, a globally recognized marketing leader and Principal Consultant at LinkedIn, this award-winning book combines behavioral science with proven content strategy to help organizations stand out and convert. Drawing on real-world examples from Patagonia, Duolingo and Morning Brew, it demonstrates how leading brands align creativity with commercial outcomes and build sustainable competitive advantage. You'll learn how to: - Build high-impact content strategies aligned to revenue goals - Apply behavioral science to increase engagement and conversion - Measure ROI using attribution and revenue influence frameworks - Integrate AI into content workflows responsibly and effectively - Scale distribution across channels to maximize reach and performance This second edition includes new guidance on AI-augmented workflows, multi-touch attribution models and inclusive prompt engineering to reduce bias and risk. It also highlights how subject matter expertise creates defensible advantage in an era of automation. Future-proof your content marketing approach with a strategic, data-led system designed to deliver measurable business results, strengthen customer relationships and sustain long-term growth. Themes include: content marketing strategy, AI in marketing, customer engagement, marketing ROI, content distribution, behavioral science

Strategies to Make Your Content Intentional, Engaging and Effective

High-Impact Content Marketing

Build an organic social media strategy that drives measurable engagement, strengthens brand trust and delivers long-term business value. Organic Social Media is a strategic playbook for marketing managers, social media leads, and digital professionals responsible for turning content into consistent performance. As platforms evolve, algorithms shift and AI reshapes how content is created and distributed; organizations must move beyond reactive posting toward structured, insight-led strategy. This book shows you how to align audience understanding, platform selection and content planning with clear commercial outcomes. Written by Jenni Li Fowler, Director of Social Media Strategy at the Massachusetts Institute of Technology (MIT), this fully updated second edition reflects the realities of managing social media at scale. Drawing on enterprise-level experience, it combines proven frameworks with real-world examples to help you integrate influencer marketing across the full strategy lifecycle and apply generative AI responsibly, transparently and effectively. You'll learn how to: - Build audience-first strategies that drive engagement and community growth - Ask the right questions to shape insight-led social media planning - Develop scalable content plans aligned to brand and business goals - Create and manage strategic content calendars with clear performance metrics - Integrate influencer marketing and AI into cohesive social media strategies With a clear focus on execution, alignment and ROI, Organic Social Media equips you to strengthen brand voice, improve internal workflows and deliver consistent, measurable results in a fast-changing digital landscape. Themes include: social media strategy, community building, content planning, influencer marketing, generative AI, social media analytics

How to Build Flourishing Online Communities

Organic Social Media

How Leaders Bridge Today's Position to Tomorrow's Aspirations

Mind the Gap

The purpose of this book is to explain the concept of portfolio, program, and project investment management and to provide the knowledge and the necessary understanding to effectively undertake the process. It begins by explaining how to understand the business problem the organization is trying to resolve with its strategy objectives. It then looks at financial management, particularly how to calculate the whole-of-life program and project capital and operational costs used to measure value for money from the investment. This information is used to inform program and project business case options analysis, investment appraisal of the initiative, and portfolio prioritization through the entire corporate portfolio management process. This book details the investment management process and how it integrates with an adapted corporate portfolio management process and benefits management process that focuses on a clear line of sight - an industry technique that ensures the achievement of strategy objectives through benefits realization. In addition, it explores specific cognitive bias that impacts and unduly influences the investment decision-making process. Finally, it describes several leading-edge techniques to make it easier to implement and sustain the discipline of portfolio, program, and project investment management.

How to Achieve Strategic Objectives through Benefits Realization

Portfolio, Program, and Project Investment Management

Build an organization that adapts, evolves and performs in constant uncertainty. Workplace Agility by Natal Dank is a strategic guide for senior HR leaders, business executives and transformation leads who need to move beyond reactive change and design organizations that thrive in disruption. As AI accelerates change and workforce expectations shift, this book shows how to replace outdated resilience models with a more dynamic, future-ready approach. Introducing the Workplace Elasticity (WE) model, it explains how to align people strategy, business strategy and Industry 5.0 thinking to create organizations that can flex, stretch and re-form without losing performance. Combining strategic insight with real-world examples from companies including TomTom, Novartis and Liberty Latin America, it translates complexity into practical action. You will learn how to: - Align workforce planning with AI-enabled business strategy - Design operating models that adapt to constant change - Enable effective human-machine collaboration at scale - Build cultures that support purpose, connection and performance - Apply tools and frameworks for agile decision-making Workplace Agility equips you with the tools to lead with confidence in uncertainty, building adaptive organizations that sustain performance and competitive advantage. Themes include: workplace agility, organizational design, HR strategy, AI in business, workforce transformation, Industry 5.0

An HR Approach to Organizational Design and People Strategy

Workplace Agility

The Blueprint

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