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CopyLeft Italy

Simone Aliprandi

The Artificial Author

Creativity and intellectual property in the AI era

The Basics

Fully updated for today's rapidly evolving landscape, this comprehensive guide equips marketing professionals with essential strategies to navigate unpredictable consumer behaviour and fierce online competition.This book delivers practical frameworks for capturing audience attention and building customer loyalty in the digital age. Readers will gain actionable insights into competitive analysis, digital marketing tactics, AI applications, and data analytics, while developing a deep understanding of global marketing principles, consumer behaviour models, and ethical considerations. The integration of cutting-edge technologies with traditional marketing fundamentals provides a complete toolkit for marketing success in an increasingly complex environment. Global case studies featuring Toyota, Audible, Pfizer, Coca-Cola, and TikTok bring concepts to life, while chapter objectives, summaries, and discussion questions enhance learning and facilitate classroom engagement.Ideal for undergraduate and graduate marketing students, as well as early-career practitioners seeking to develop foundational knowledge or experienced professionals updating their skills. The accessible approach makes it suitable for both academic courses in marketing fundamentals and digital strategy, and for self-directed professional development in global marketing contexts.

Marketing

<div>Human history is a history of individuals - of kings and queens, of leaders and thinkers and of the many individuals who struggle, work hard and find their paths in life. It is also the history of individuation, understood as a continuous search for autonomy, self-affirmation and the achievement of personal goals. But today, this process of individuation is coming to an end and morphing into its opposite - disindividuation. The individual is giving way to the progressive loss of individuality and social life is turning into the society of "dividuals" - that is, beings who are becoming unaware of their uniqueness and who are losing their sense of self.&nbsp;</div> <div>&nbsp;</div> <div>The main driver of this process is technology. The more that individuals rely on technological devices to fill the social void and mitigate loneliness, the more they are recognized not so much for themselves but as the bearers of the devices that contain all the information necessary for their identity: images, texts and the digital traces of earlier exchanges. Individuals increasingly renounce their privacy, sharing it with a device that becomes an integral part of themselves. Deprived of uniqueness, the dividual is a lonely being who no longer has the ability to relate effectively to others and to external reality. We move towards a future without hope, immersed in the ever-innovative flow of information on screens, content to survive the present, as if nothing mattered.</div> <div>Human history is a history of individuals - of kings and queens, of leaders and thinkers and of the many individuals who struggle, work hard and find their paths in life. It is also the history of individuation, understood as a continuous search for autonomy, self-affirmation and the achievement of personal goals. But today, this process of individuation is coming to an end and morphing into its opposite - disindividuation. The individual is giving way to the progressive loss of individuality and social life is turning into the society of "dividuals" - that is, beings who are becoming unaware of their uniqueness and who are losing their sense of self.&nbsp;</div> <div>&nbsp;</div> <div>The main driver of this process is technology. The more that individuals rely on technological devices to fill the social void and mitigate loneliness, the more they are recognized not so much for themselves but as the bearers of the devices that contain all the information necessary for their identity: images, texts and the digital traces of earlier exchanges. Individuals increasingly renounce their privacy, sharing it with a device that becomes an integral part of themselves. Deprived of uniqueness, the dividual is a lonely being who no longer has the ability to relate effectively to others and to external reality. We move towards a future without hope, immersed in the ever-innovative flow of information on screens, content to survive the present, as if nothing mattered.</div>

Virtualization of Existence

The Society of Dividuals

An exciting introduction to agency life, this insider's view of professional PR firms equips you to create a successful career in the industry. Authors Regina Luttrell, Luke W. Capizzo, and Adrienne A. Wallace highlight real-world examples from the field and engage with current practitioners to help you enter the agency world and bridge the critical gap between college and professional life. The book introduces many of the sub-fields of integrated communication practice, including traditional public relations and corporate communication, marketing, social media, creative production (print, digital, video, audio), web and user experience design, and search engine optimization (SEO). The second edition integrates current industry trends and technological advancements that have transformed agency life and public relations strategies. Key updates include -The impact of remote and hybrid work structures on agency culture and client communication -The rise of AI and automation in content creation and project management -The importance of inclusivity, diversity, equity, and accessibility in both internal operations and client work. -New sections within the chapters highlight the increasing role of brand activism and purpose-driven campaigns, as well as the expanding consultancy role of agencies Key Features: -Real-world examples from the field ensure that the practical concepts presented become concrete for you. -Interviews with industry professionals from around the world provide snapshots of the agency experience. -PESO model show you how to adapt your campaigns to meet the needs of today's integrated agency environment. - Agency Essentials student-cantered callouts that bring the realities of PR agency life into your learning with actionable tools-including quick wins, onboarding checklists, real-world scenarios, client email starters, and pitch power phrases

The PR Agency Handbook

Internal Consultants: The Driving Force Behind Innovation and Success in Organizations spotlights a powerful yet often underrecognized force in modern business: the internal consultant. In an era of unprecedented change and disruption, internal consultants are emerging as key agents of transformation-driving innovation, generating value, and navigating complex challenges across industries. While external consultants have long dominated the spotlight, this volume reframes internal consultants as strategic leaders shaping the future of organizations from within.
Part of the Research in Management Consulting series, this book traces the evolution of internal consulting, offering a rich exploration of its origins, current practices, and growing impact. Chapters delve into the unique challenges internal consultants face, the distinct value they bring to their organizations, and the best practices that define effective internal consulting. From navigating internal politics to building trust and credibility, the insights shared here are both practical and research-driven.
Written by a diverse group of scholar-practitioners, this volume bridges theory and real-world application, making it an essential resource for academics, consultants, HR leaders, and executives alike. Whether you're building an internal consulting function or looking to elevate its strategic role, Internal Consultants offers the tools and perspectives needed to harness their full potential.

Internal Consultants

The Sunday Times and #1 New York Times Bestseller 'The Technological Republic is far too important to ignore' Times Literary Supplement Silicon Valley's brightest minds once collaborated with governments to advance technologies, securing the West's dominance on the global stage. But that relationship has corroded - with perilous repercussions for us all. Lifting the veil on tech giant Palantir and its broader political project, visionary co-founder and CEO Alexander C. Karp and his long-time deputy Nicholas W. Zamiska offer a searing critique of our collective culture of complacency. To regain geopolitical power and preserve our freedoms, we must tackle the world's most pressing challenges - including the artificial intelligence arms race - together and head-on. Now is the time for the West to wake up. 'Bold and ambitious ... Essential reading' Eric Schmidt 'Fascinating' Financial Times 'A stirring manifesto' Niall Ferguson 'Provocative and insightful' Jamie Dimon

Hard Power, Soft Belief, and the Future of the West

The Technological Republic

Artificial Intelligence (AI) has transcended its origins as a computational discipline to become a transformative force across nearly every domain of human endeavour.

Innovations, Challenges and Sustainable Business Landscapes

Artificial Intelligence and New Age Technology

Regulating Big Tech beyond the Trans-Atlantic

Global Platform Governance

'Extraordinary... beautifully written, clear-eyed and engaged in the deepest ethical questions of our day' Rory Stewart A revelatory portrait of the visionary behind Google DeepMind, the race to control the future - and what it means to win Even in a tech world crowded with visionary leaders, Demis Hassabis is recognized as a special case. Born to working class, immigrant parents in North London, a chess prodigy by five and wizard coder in his teens, he turned down a seven-figure job offer from a video-game studio to study science at Cambridge. Long before the current obsession with AI, he founded the path-breaking company DeepMind in order to pursue a single, audacious goal: the dream of artificial superintelligence, which would solve humanity's hardest problems, change life and work as we know it, and perhaps even unlock the deepest mysteries of the Universe. For his scientific achievements, he won a Nobel Prize in 2024, and his company, now Google DeepMind, is considered the tech giant's engine room. For the past three years, Sebastian Mallaby has had unprecedented access to Hassabis and DeepMind, conducting hundreds of hours of interviews with him and his inner circle as well as detractors and rivals at other companies. The result is a revelation-packed portrait of a singular mind and a historic reckoning with the AI revolution, a shift potentially more significant than any since the dawn of complex thought 70,000 years ago. As Mallaby chronicles, DeepMind is locked in an arms race with Silicon Valley competitors to build artificial general intelligence, and thereby become the keeper of humanity's future. Yet this is not a Silicon Valley story. Hassabis has remained in Britain, and unlike his rivals, his aims are not wealth and power but scientific enlightenment. Like them, however, he is haunted by the memory of Robert Oppenheimer, the creator of the atom bomb. He aims to control the technology, but the technology may ultimately control him - and humanity writ large.

Demis Hassabis, DeepMind and the Quest for Superintelligence

The Infinity Machine

'A wake-up call we cannot afford to ignore' TONY BLAIR 'A vital read for anyone building or regulating the next era of technology' REID HOFFMAN The global, open internet is fragmenting. As democracies seek to rein in the power of Big Tech, as Silicon Valley pivots to an America-first agenda, as authoritarian regimes such as China and Russia segregate their populations from the rest of the internet, the most powerful tool ever created for bringing the world together risks being dismantled. Taking us behind the scenes at Meta and his interactions with world leaders, Nick Clegg, Meta's former President, Global Affairs, sets out where Big Tech has gone wrong, how Silicon Valley's insularity has blinded it to its missteps, and the radical reforms of the global platforms that are now needed if they are to secure a long-term future. But he also makes the case that many of the charges against them - including that their algorithms polarise, manipulate and harm - are vastly overstated or simply untrue. And while new laws that regulate these corporations are essential, imposing national borders on the internet cannot be the answer. That will fatally undermine its capacity for knowledge-sharing, collaboration, education, trade, medical and scientific research, and ultimately for the improvement and empowerment of billions of lives. Radical, reasonable, deeply felt and disarmingly honest, How To Save the Internet sets out a blueprint for the global cooperation we need in order to reform Big Tech while preserving the fundamental openness of the internet on which our future so depends. 'A gripping and timely book. Nick Clegg writes with clarity, authority and urgency' PETER FRANKOPAN

The Threat to Global Connection in the Age of AI and Political Conflict

How to Save the Internet

Why unfettered free-market capitalism endangers democracy—and what to do about it. In Private Power and Democracy’s Decline, Mordecai Kurz explores the relationship between free-market capitalism and democracy. He shows that technology has made capitalism different from what was envisioned in the Age of Enlightenment. Technology creates centers of market power and monopoly concentration that result in a society in which some people are enriched immensely while many workers’ livelihoods are often destroyed. Contrary to conventional thinking, technological competition does not remove market power, which becomes a permanent fixture of free-market capitalism. Such private power creates political inequality and generates forces that cause democracy’s decline and possible destruction. Applying these ideas to the US, Kurz shows that today’s problems begin in the 1980s with the policy of unregulated free-market capitalism. Coupled with the information technology revolution, this created a techno-winner-takes-all economy—leading to a second Gilded Age of unsustainable inequality and extreme political polarization. In the last 50 years, the economy “boomed” for some while leaving the majority of America’s workers behind. Kurz concludes that only regulated capitalism can support democracy so that the benefits of technology are more equally shared and no person’s livelihood is destroyed to enable others to be enriched. To save democracy, he proposes a “restoration-of-livelihood” policy, offering firms managerial flexibility to maintain rising productivity while ensuring that technology does not destroy the livelihood of others.

Why unfettered free-market capitalism endangers democracy—and what to do about it. In Private Power and Democracy’s Decline, Mordecai Kurz explores the relationship between free-market capitalism and democracy. He shows that technology has made capitalism different from what was envisioned in the Age of Enlightenment. Technology creates centers of market power and monopoly concentration that result in a society in which some people are enriched immensely while many workers’ livelihoods are often destroyed. Contrary to conventional thinking, technological competition does not remove market power, which becomes a permanent fixture of free-market capitalism. Such private power creates political inequality and generates forces that cause democracy’s decline and possible destruction. Applying these ideas to the US, Kurz shows that today’s problems begin in the 1980s with the policy of unregulated free-market capitalism. Coupled with the information technology revolution, this created a techno-winner-takes-all economy—leading to a second Gilded Age of unsustainable inequality and extreme political polarization. In the last 50 years, the economy “boomed” for some while leaving the majority of America’s workers behind. Kurz concludes that only regulated capitalism can support democracy so that the benefits of technology are more equally shared and no person’s livelihood is destroyed to enable others to be enriched. To save democracy, he proposes a “restoration-of-livelihood” policy, offering firms managerial flexibility to maintain rising productivity while ensuring that technology does not destroy the livelihood of others.

How to Make Capitalism Support Democracy

Private Power and Democracy's Decline

suhrkamp taschenbuch wissenschaft

David J. Chalmers liefert eine verblüffende Analyse unserer technologischen Zukunft. Er argumentiert, dass virtuelle Welten keine Welten zweiter Klasse sind, dass wir in ihnen ein sinnvolles Leben führen können – ja, uns vielleicht schon in einer Simulation befinden! Chalmers nutzt die Technologie der virtuellen Realität, um neue, erhellende Perspektiven auf altbekannte philosophische Fragen zu eröffnen. Woher wissen wir, dass es eine Außenwelt gibt? Gibt es einen Gott? Was ist die Natur der Realität? Was ist die Beziehung zwischen Geist und Körper? Gespickt mit gewitzt veranschaulichenden Illustrationen ist 
 Realität+
 ein Grundlagenwerk für die Diskussion über Philosophie, Wissenschaft und Technologie.

Virtuelle Welten und die Probleme der Philosophie

Realität+

Routledge Studies in Organizational Change & Development

The Covid-19 pandemic revolutionized the workplace, pushing organizations to rapidly adopt remote and hybrid working models. As we emerge from the lockdown, hybrid working has become a permanent fixture in many industries. However, the shift has created uncertainty for both employees and employers. While many workers demand flexible working conditions, organizations are grappling with how to maintain collaboration, innovation, and organizational cohesion in a more fragmented environment. This book explores these dynamics, focusing on the ongoing challenges and opportunities brought about by hybrid work arrangements. The rise of artificial intelligence (AI) introduces a second layer of complexity to the workplace. With the potential to transform job roles, workflows, and even decision-making processes, AI presents both opportunities and risks. This volume brings together experts in organizational development to examine how AI is reshaping the future of work. Contributors will discuss how these changes are impacting career trajectories, employee engagement, and the traditional structures of organizational development. Through a mix of theoretical insights and practical case studies, this book offers a comprehensive exploration of how hybrid working and AI are shaping the future of organizations. Providing valuable insights into navigating these transformative shifts, this volume will be of great interest to researchers, academics, practitioners, and those interested in the evolving world of work.

The Impact on Organizational Development

Hybrid Working and AI

The Artificial Author

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