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Vallaeys F: The AI-Amplified Marketer

The AI-Amplified Marketer

Digital Marketing in a GenAI World

A PRACTICAL ROADMAP FOR IMPLEMENTING AI INTO YOUR PROFESSIONAL WORKFLOW TODAY You've seen the reports, read the articles, and digested the studies about AI's transformative impact on work, technology, and everything else. And now you're probably wondering: What should I do about it? How to Do More With Less answers that question directly, moving beyond explanations of what AI is toward actionable guidance on integrating it into your daily workflow. Sharon Gai takes you on a journey from understanding to implementation, with a glimpse of what lies ahead. Written for marketers, knowledge workers, entrepreneurs, and leaders managing lean teams with tight budgets, How to Do More With Less speaks to anyone who feels the world is changing faster than they can keep up. Whether you're anxious about your future or seeking competitive advantage, Gai provides the practical guidance you need to excel in an AI-driven economy.

Future-Proofing Yourself in an AI-driven Economy

How to Do More with Less

Dieses Buch liefert Studierenden einen einfachen Leitfaden, um mithilfe von Künstlicher Intelligenz effizient eine wissenschaftliche Haus- oder Abschlussarbeit zu erstellen. Anhand von zahlreichen erprobten Beispielen zur praktischen Anwendung von KI-Tools werden die Lesenden durch den gesamten Prozess vom Recherchieren bis zur finalen Version geführt. Zudem bietet das Werk Orientierung, um relevante Fachbegriffe zu verorten, KI-spezifische Probleme zu umschiffen und sich souverän und kompetent durch die Chancen und Risiken zu navigieren.
 
 Dieses Buch wurde mit Unterstützung von GPT geschrieben. Es entstand im Rahmen eines Seminars an der HTWK Leipzig.
 Der Inhalt<ul><li>Einführung</li><li>Arbeiten mit KI</li><li>Checkliste: Nachfragen oder einfach machen?</li><li>Die Arbeitsphasen der Hausarbeit mit KI</li><li>Fazit</li></ul>Die Autoren Prof. Friedrich Figge
 widmete sich ab 1993 dem Bereich digitaler Produkte im Verlagswesen. Seit 2004 lehrt er als Professor für Electronic Publishing und Multimedia an der HTWK Leipzig. Seinen Schwerpunkt legt er mit Ende des Jahres 2022 auf Künstliche Intelligenz und lädt seine Studierenden ein, KI auch für Prüfungen zu benutzen. &nbsp;&nbsp;
 Dr. Kirsten Darby
 ist promovierte Historikerin (Studium in Oldenburg und Oxford) und wissenschaftliche Bibliothekarin (Studium in Leipzig). Während ihrer Lehrtätigkeit an der Carl von Ossietzky Universität Oldenburg hat sie zahlreiche Haus- und Abschlussarbeiten betreut und im Zuge ihrer beruflichen Weiterentwicklung sich den Themen der Informationskompetenz und Künstlichen Intelligenz gewidmet.

Umsichtig relevante Skills erwerben

Studentische Hausarbeiten mit KI meistern

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . . Since the original publication of&nbsp;Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers. In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage. In&nbsp;Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements-he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band,&nbsp;Building a StoryBrand 2.0&nbsp;will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller’s powerful Storybrand Framework and they are making millions.  Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today’s challenges.

Clarify Your Message So Customers Will Listen

Building a StoryBrand 2.0

Ein Mitarbeiter eines renommierten Ingenieurbüros überweist 25 Millionen US-Dollar - nach einem Video-Call mit seinem Vorgesetzten. Der Vorgesetzte war nicht echt. Der Call war ein Deepfake. Das Geld war weg.
Was wie ein Einzelfall klingt, ist die Blaupause einer neuen Generation von Unternehmensangriffen.
KI-koordinierte Schwärme aus automatisierten Agenten greifen heute gleichzeitig auf dutzenden Kanälen an: Sie fälschen Stimmen und Gesichter in Echtzeit, führen personalisierte Phishing-Kampagnen in industriellem Maßstab durch, bauen über Monate gefälschte Geschäftsidentitäten auf - und können die Reputation eines Unternehmens innerhalb von 48 Stunden zerstören. Die Kosten pro Angriff: wenige hundert Euro. Der potenzielle Schaden: Millionen.

Holger Biernat und Wolfram Alster zeigen, wie diese Angriffe funktionieren und wer dahintersteckt - organisierte Kriminalität, staatliche Akteure, Geheimdienste, skrupellose Wettbewerber - und warum klassische IT-Security blind dafür ist.
Vor allem aber liefern sie das, was Führungskräfte und Sicherheitsverantwortliche jetzt brauchen: einen konkreten 90-Tage-Plan, mit dem jedes Unternehmen, vom Mittelständler bis zum Konzern, eine wirksame Verteidigung aufbauen kann. Ohne Millionenbudget. Ohne IT-Studium. Aber mit System.

Die Bedrohung ist real. Die Frage ist nicht ob - sondern wann. Und ob Sie vorbereitet sind.

Wie KI-koordinierte Angriffe Unternehmen bedrohen - und wie Sie sich schützen

Schattenschwärme

INTELLIGENT QUALITY: The Modern SQA Engineer's Playbook for AI-Augmented Delivery by Ghulam Nabi Shah &amp; Venkatraman Rajaram is a forward-thinking guide for software testing professionals, QA engineers, and technology leaders navigating the rapidly evolving world of AI-driven software development.

In today's fast-paced digital landscape, where Generative AI is producing code in seconds and automation is accelerating release cycles, maintaining software quality has become more challenging than ever. Traditional QA methodologies-built for slower, manual processes-are no longer sufficient. They often create bottlenecks instead of enabling innovation and speed.

This book introduces a modern approach to Software Quality Assurance (SQA) through the powerful Quality Catalyst Framework-a comprehensive model designed to embed quality across the entire software development lifecycle. By integrating AI, automation, and continuous engineering practices, this framework helps organizations achieve scalable, efficient, and intelligent quality delivery.

Inside this practical playbook, you will discover how to:

Leverage Generative AI to design smarter and more efficient test cases
Transition from traditional testing cycles to continuous quality engineering
Eliminate rigid quality gates and adopt agile, adaptive testing strategies
Scale testing processes without compromising governance and compliance
Transform QA from a support function into a strategic engineering advantage

Whether you are a QA practitioner, test architect, DevOps engineer, or enterprise technology leader, Intelligent Quality provides actionable insights to modernize your testing strategy and stay competitive in an AI-augmented delivery ecosystem.

This is more than just a software testing book-it's a blueprint for building intelligent, continuous, and business-aligned quality systems. If you're looking to enhance software reliability, accelerate delivery, and future-proof your QA practices, this book is your essential guide.

Keywords: software testing, QA engineering, AI in software testing, Generative AI, test automation, continuous testing, DevOps, quality engineering, SQA best practices, software quality assurance, AI-driven development, QA transformation, enterprise software delivery.

From Quality Control to Continuous Quality in the Age of Generative AI

The Modern SQA Engineer's Playbook for AI-Augmented Delivery

Build category leadership by combining community momentum, AI-enabled strategy and faster brand decision-making. Marketing at Velocity is a strategic implementation guide for senior marketing leaders who want to build brands that compound value, strengthen market position and keep earning relevance in fast-moving categories. Written by brand and marketing strategist Arnt Eriksen, who brings over 30 years of experience, this book connects proven brand-building principles with the systems shaping the next decade of growth. It translates AI, community dynamics, decentralized ownership and strategic speed into practical marketing strategy for enterprise and growth-stage organizations. Drawing on field-tested frameworks including the One Rule Formula, Velocity Loops and the Decentralized Brand Scorecard, this book equips leaders to: - Build compounding brand momentum Apply AI to improve precision - Turn community into strategic advantage - Strengthen leadership through frameworks - Implement practical actions quickly Featuring real-world examples from Nike, Adidas, Lufthansa, Starbucks and other major organizations, Velocity Marketing gives senior marketing professionals the tools to lead with confidence, accelerate learning and build brands that never stop earning their place. Themes include: brand strategy, AI marketing, community-led growth, category leadership, decentralized brands, marketing transformation

B2B Brand Building, Momentum and Category Leadership

Marketing at Velocity

Bachelorarbeit aus dem Jahr 2025 im Fachbereich BWL - Bank, Börse, Versicherung, Note: 1,0, AKAD University, ehem. AKAD Fachhochschule Stuttgart (AKAD University), Sprache: Deutsch, Abstract: Die vorliegende Bachelorarbeit untersucht die Akzeptanz und Nutzung von generativer Künstlicher Intelligenz am Beispiel von ChatGPT im Bankensektor. Auf Basis des erweiterten UTAUT-Modells werden sowohl technologische als auch organisatorische Einflussfaktoren - darunter Leistungserwartung, Aufwandserwartung, sozialer Einfluss, erleichternde Bedingungen sowie Vertrauen - empirisch analysiert. Grundlage bildet eine standardisierte Befragung von Bankmitarbeitenden, deren Ergebnisse mittels Regressionsanalysen ausgewertet werden. Die Arbeit liefert nicht nur wissenschaftliche Erkenntnisse zur Technologieakzeptanz, sondern entwickelt praxisorientierte Handlungsempfehlungen, wie Banken den erfolgreichen Einsatz von ChatGPT gestalten können.

Eine empirische Untersuchung von ChatGPT unter Bankmitarbeitenden

Akzeptanz und Nutzung generativer Künstlicher Intelligenz im Bankensektor

Tap into your customers' unconscious minds with cutting-edge AI and neuromarketing techniques The Persuasion Engine, by neuromarketing and behavioral science expert Roger Dooley, solves the most pressing challenge faced by every marketer: how to figure out why customers make the decisions they do when 95% of their thought processes occur at an unconscious level. Dooley explains how artificial intelligence democratizes sophisticated neuromarketing tools that were once available only to Fortune 500 companies, making powerful customer insight and persuasion techniques accessible to businesses of any size. The book walks you through the evolution of traditional neuromarketing into "Neuromarketing 2.0," where AI-powered tools eliminate the need for expensive lab studies and human behavioral science experts. It offers a comprehensive roadmap for implementing eye tracking, facial coding, biometrics, implicit testing, and advanced AI behavioral techniques that dramatically improve marketing effectiveness while reducing costs and time investment. Inside the book, you'll find: <ul> <li>Revolutionary AI prompting strategies that bring world-class behavioral science expertise to your desktop</li> <li>Practical frameworks for leveraging attention, emotion, credibility, and decision architecture to boost conversions</li> <li>Step-by-step guidance for implementing biometric tools and implicit testing without laboratory resources</li> <li>Advanced techniques for creating scarcity, urgency, and FOMO that drive immediate customer action</li> <li>Comprehensive methods for auditing and enhancing empathy in customer communications</li> </ul> Perfect for marketing professionals, business owners, entrepreneurs, and anyone with a stake in customer acquisition and retention, The Persuasion Engine provides actionable strategies that will transform your approach to marketing. Whether you're working on a shoestring or managing enterprise campaigns, you'll discover how to use your customers' non-conscious motivations and create compelling marketing that work on real people in the real world.

How Any Business Can Use AI-Powered Neuromarketing to Understand and Win Customers

The Persuasion Engine

Future of Business and Finance

Theories and Practices

Generative AI Security

Explore Generative AI and understand its key concepts, architecture, and tangible business use cases. This book will help you develop the skills needed to use SAP AI Core service features available in the SAP Business Technology Platform.


You'll examine large language model (LLM) concepts and gain the practical knowledge to unleash the best use of Gen AI. As you progress, you'll learn how to get started with your own LLM models and work with Generative AI use cases. Additionally, you'll see how to take advantage Amazon Bedrock stack using AWS SDK for ABAP.


To fully leverage your knowledge, Generative AI with SAP and Amazon Bedrock offers practical step-by-step instructions for how to establish a cloud SAP BTP account model and create your first GenAIartifacts. This work is an important prerequisite for those who want to take full advantage of generative AI with SAP.


What You Will Learn


 Master the concepts and terminology of artificial intelligence and GenAI

 Understand opportunities and impacts for different industries with GenAI

 Become familiar with SAP AI Core, Amazon Bedrock, AWS SDK for ABAP and develop your firsts GenAI projects

 Accelerate your development skills

 Gain more productivity and time implementing GenAI use cases





Who this Book Is For


Anyone who wants to learn about Generative AI for Enterprise and SAP practitioners who want to take advantage of AI within the SAP ecosystem to support their systems and workflows.

Utilizing Genai with SAP and AWS Business Use Cases

Generative AI with SAP and Amazon Bedrock

Put AI to work to achieve your marketing goals An estimated 88% of marketers already use AI daily, and they're seeing real results in content creation, brand awareness, and sales. Marketing with AI For Dummies gives you the skills to simplify your workload, automate tasks, and make smarter marketing decisions. You'll learn to create personalized marketing, generate emails, and develop creative assets in record time -- all with AI doing the heavy lifting. This edition answers your questions to Agentic AI workflows, answer engine optimization, large language models, and synthetic personas. You'll also get guidance on AI ethics and current regulations, plus platform-specific AI features and the modern SEO landscape. Whether you're generating content or building personalized customer experiences, this book has you covered. Inside this book: <ul> <li>Learn how Agentic AI reshapes campaign execution and customer engagement through autonomous workflows</li> <li>Discover answer engine optimization and how to stay visible in AI-generated search results</li> <li>Explore large language models, including embeddings, fine-tuning, and retrieval-augmented generation for marketing</li> <li>Build synthetic personas for research, creative testing, and targeted message development</li> <li>Get up to speed on AI-mediated commerce and how AI influences recommendations and purchasing</li> </ul> Whether you're a seasoned marketer looking to level up your AI skills or someone who handles marketing as part of a bigger role, this Dummies guide makes it easy to get started. From content creation to predictive analytics, you'll find friendly, practical advice you can use to put AI to work for you right now.

Marketing with AI For Dummies

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Storybrand Framework and they are making millions. Now, the classic resource for connecting with customers has been fully revised and updated, making it even more powerful to prepare you for today's challenges.

When you apply the StoryBrand framework your brand will stand out. Developing that framework to clarify your message and grow your business is about to get a whole lot simpler. . .Since the original publication of&nbsp;Building a StoryBrand, over one million business leaders have discovered Donald Miller's powerful StoryBrand framework, and their businesses are growing. Now, the classic resource for connecting with customers has been fully revised and updated, making it an even more powerful tool to prepare you to engage customers.In a world filled with constant, on-demand distractions, it has become very hard for business owners to effectively cut through the noise to reach their customers. Without a clear, distinct message, customers will not understand what you can do for them and won't engage.In&nbsp;Building a StoryBrand 2.0, Donald Miller not only deepens his teaching on how to use his seven universal story elements—he'll provide you with one of the most powerful and cutting-edge tools to help with your brand messaging efficacy and output. The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Now you can have access to the perfected version, making it more essential.Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band,&nbsp;Building a StoryBrand 2.0&nbsp;will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

The AI-Amplified Marketer

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