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The Adventures of HIPPO

Kono A: The Adventures of HIPPO

Season 1 - From Need to Shopper

A Practitioner's Guide to Building Data-Driven Business Cases

Investing in Health

Routledge Research in Strategic Management

Contemporary organizations operate in environments defined by systemic openness and deep interdependence across economic, technological, institutional and socio-political systems. This book introduces the concept of strategic exposure to explain how firms navigate these interconnected fields, where competitive advantage depends not on defending isolated positions, but on governing exposure and adapting to continuous change. This book offers three integrative frameworks: the Strategic Field Framework, the Strategy Parachute, and the Renewal Loop. It provides tools for diagnosing exposure, coordinating across boundaries, and renewing advantage. Grounded in executive interviews, case studies, and pedagogical experiments, it combines conceptual synthesis with real-world insights to explore how organizations manage interdependence, legitimacy pressures, and competitive erosion. Aimed at researchers, scholars and postgraduate students in strategic management, international business, and organization studies, it also offers valuable insights for reflective practitioners and policymakers working in globally interconnected industries. By reframing strategy for open systems, the book provides a fresh perspective on how organizations can thrive in an era of uncertainty and interdependence.

Competitive Advantage, Governance and Systemic Openness

Strategic Exposure

This book draws on research and experience in occupational health and safety to address a fundamental question: what separates a near miss incident from an accident that results in injury? Through analysis of workplace events, the author proposes that fortuity and luck are the key factors determining accident outcomes. Building on the CECAL (Cause, Effect, and Control of Accidental Loss) model introduced in 2000, the book explores the three 'Luck Factors' that intervene in undesired events, offering a fresh perspective on accident outcomes.This title provides the insights and tools needed to transform your perspective on workplace safety. With real-life examples, including the NASA Columbia disaster and United Airlines Flight 232, it challenges traditional safety metrics and introduces innovative concepts such as the Safety Fear Factor. It explains why measuring safety performance through injury rates is flawed, as these metrics often reflect luck rather than control. Readers will gain practical guidance on implementing proactive Safety Management Systems (SMS) to recognize, assess, and rectify near miss incidents, empowering them to prevent accidents effectively rather than relying on chance.The Safety Luck Factors: The Fortuity Elements that Influence Accident Outcomes is essential for safety professionals, workplace managers, and anyone involved in occupational health and safety.

The Fortuity Elements that Influence Accident Outcomes

The Safety Luck Factors

See how marketing shapes the brands, products, and experiences you encounter every day. Pride and Ferrell's "Marketing," 22nd Edition helps you build real-world marketing skills through engaging examples, current trends, and hands-on activities. Explore topics such as AI, digital and global marketing, social media, and sustainability while learning how businesses connect with customers and solve marketplace challenges. Interactive cases, career-focused features, and Marketing Plan in Action activities help you apply what you learn and develop the critical-thinking, communication, and problem-solving skills employers value. With Cengage's learning platform, MindTap, you'll benefit from guided AI-powered support, interactive learning tools, video-based assignments, and real-time feedback -- making it easier to understand concepts, stay engaged, and prepare for success in your coursework and future career.

Marketing

A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select few Choice boxes are all around us, but chances are you’ve never noticed them. Every time you click on a recommended video, rate an Uber driver, run a Google search, or invest in your 401k, you may think you’re the one calling the shots—but in reality, you’re limited to making the choices that a corporation wants you to make. Today, structured decision-making governs our lives to such an extent that we hardly see it at all. But who designs these choices, and whose interests do they serve? In Choose Your Captivity, historian Eli Cook introduces readers to the choice architects who first built these boxes and trapped us inside—from the maze-building eugenicist who invented the multiple-choice test to the marketing gurus who sold off our supermarket shelves to a few ultra-processed food giants. In less than a generation, architects like these have transformed a handful of online platforms into the richest businesses in the world. And by determining our options, controlling our actions, and even shaping our identities, they have laid the groundwork&nbsp;for the winner-takes-all game of digital capitalism that dominates us today. In a society built around the promise of free choice and personal responsibility, Cook argues, these hidden architects might just have the greatest power of all. A propulsive and vivid history, Choose Your Captivity opens readers’ eyes to the immense power of the choice box—and how to escape it.

A provocative exposé of how our attention, behavior, and desires have been co-opted by the “choice box”—a curated set of options that offer a false sense of agency while funneling us down pre-determined paths controlled by a select few Choice boxes are all around us, but chances are you’ve never noticed them. Every time you click on a recommended video, rate an Uber driver, run a Google search, or invest in your 401k, you may think you’re the one calling the shots—but in reality, you’re limited to making the choices that a corporation wants you to make. Today, structured decision-making governs our lives to such an extent that we hardly see it at all. But who designs these choices, and whose interests do they serve? In Choose Your Own Captivity, historian Eli Cook introduces readers to the choice architects who first built these boxes and trapped us inside—from the maze-building eugenicist who invented the multiple-choice test to the marketing gurus who sold off our supermarket shelves to a few ultra-processed food giants. In less than a generation, architects like these have transformed a handful of online platforms into the richest businesses in the world. And by determining our options, controlling our actions, and even shaping our identities, they have laid the groundwork&nbsp;for the winner-takes-all game of digital capitalism that dominates us today. In a society built around the promise of free choice and personal responsibility, Cook argues, these hidden architects might just have the greatest power of all. A propulsive and vivid history, Choose Your Own Captivity opens readers’ eyes to the immense power of the choice box—and how to escape it.

How Corporations Built Our Choices and Sold Our Freedom

Choose Your Captivity

How the World�s Best Leaders Train to Win

The CEO as Elite Athlete

DK Little Book of

Discover more than 60 of the most important ideas, strategies, and milestones in the field of business in this accessible and innovative pocket-sized guide. From the earliest forms of trade and the invention of money to Adam Smith’s “invisible hand” and Henry Ford’s assembly line, and from the rise of corporate strategy to modern digital marketing, consumer psychology, the gig economy, and sustainable commerce, The Little Book of Business examines the philosophies and practices behind global industries and successful start-ups. Packed with infographics and flowcharts that explain complex concepts in a simple but exciting way, The Little Book of Business offers you the perfect introduction to the subject in a portable format perfect for reading on the go.

Discover more than 60 of the most important ideas, strategies, and milestones in the field of business in this accessible and innovative pocket-sized guide. From the earliest forms of trade and the invention of money to Adam Smith’s “invisible hand” and Henry Ford’s assembly line, and from the rise of corporate strategy to modern digital marketing, consumer psychology, the gig economy, and sustainable commerce, The Little Book of Business examines the philosophies and practices behind global industries and successful start-ups. Packed with infographics and flowcharts that explain complex concepts in a simple but exciting way, The Little Book of Business offers you the perfect introduction to the subject in a portable format perfect for reading on the go.

The Little Book of Business

The Bank of the Future

A fascinating examination of how wellness influencers have shaped a booming global industry--and why we should take their cultural power seriously.Wellness influencers are powerful players in the health space, guiding what we eat, how we exercise, and even how we define well-being. Wellness insider Mariah L. Wellman examines how US social media influencers have transformed the industry by positioning themselves as relatable authorities, often rivaling actual health experts in reach while redefining who gets to claim health and vitality.In Search of Wellness offers the first in-depth analysis of the wellness influencer industry, explaining not only how it works but why it resonates so deeply. Drawing on interviews with popular influencers and nearly a decade of research on the wellness industry, Wellman shows how influencers blend personal narratives with expert knowledge to build trust and expand their authority, attracting followers from around the world. Timely and accessible, this book reveals how influencers are redefining wellness itself--and why so many of us are eager to follow their lead.

How Social Media Influencers Transformed an Industry

In Search of Wellness

In a world reshaped by AI and fast-moving disruption, corporate venture capital (CVC) is no longer a niche strategy, but a core innovation tool.Here is the practical and accessible guide to building high-performing CVC programs that help companies unlock growth, form deeper partnerships with startups, and stay relevant in rapidly evolving markets. Drawing on the author's experience launching and leading KPMG Ventures, alongside best practices from leading experts, the book combines hard-won lessons, foundational concepts, and actionable guidance in a clear and engaging format. Readers will gain a practical understanding of how to build, scale, and operate a CVC program that delivers real strategic and financial results. The book also delivers a front-row look into how emerging technologies, especially AI, are transforming the role of corporate venturing and why there is an urgency for companies to adapt. Uniquely, it balances strategy and reality, not only explaining why CVC programs matter but how to make them work under real-world constraints, inside legacy organizations, and under pressure to deliver measurable results. It's designed to help the reader build something that lasts.Whether you're a corporate strategist, innovation leader, venture team member, student, or executive sponsor, this book offers a field-tested venture capital playbook to help your organization stay relevant and move faster in a rapidly changing market.

Building Corporate Venture Programs that Drive Market Leadership

The Innovation Capital Playbook

'Full of seriously good leadership wisdom - a must read for those who aspire to greatness' Richard Koch, bestselling author of The 80/20 Principle'One of the most stimulating books to read on leadership' Philip Kotler, Professor of International Marketing at the Kellogg School of Management'Loaded with practical, thought-provoking ideas on leadership that can profoundly affect your life' Brian Tracy, bestselling author of How the Best Leaders Lead and Eat That Frog!Have you ever wondered what characteristics are shared by successful business leaders? Have you ever asked yourself what it is that they do differently which makes them and their organisations stand out from the crowd? And what can you learn from them to ensure your own success? If so, The Book of Leadership is for you.Anthony Gell has conducted interviews with some of the most successful CEOs, entrepreneurs and business thinkers in the world, including Sir Terry Leahy, former CEO of Tesco, Richard Reed, founder of innocent drinks, Olaf Swantee, CEO of EE and Daniel Goleman, author of the bestselling Emotional Intelligence.Now for the first time, he is bringing together hours of exclusive interview footage into a single resource for anybody looking to improve their leadership skills.In The Book of Leadership he combines his own experiences as a CEO with those of the leaders he has interviewed to provide insights and advice in three core areas:* Part 1 looks at leaders as individuals and reveals the personal habits and attributes that have laid the foundations for their success. * Part 2 focuses on what it takes to build and motivate a world class team * Part 3 goes beyond team leadership to identify how the habits of effective leadership are carried through on a larger scale in organisations.

How to Lead at Every Level

The Book of Leadership (Revised Edition)

The Adventures of HIPPO

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