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The Adventures of HIPPO

Kono A: The Adventures of HIPPO

Season 1 - From Need to Shopper

A fascinating examination of how wellness influencers have shaped a booming global industry--and why we should take their cultural power seriously.Wellness influencers are powerful players in the health space, guiding what we eat, how we exercise, and even how we define well-being. Wellness insider Mariah L. Wellman examines how US social media influencers have transformed the industry by positioning themselves as relatable authorities, often rivaling actual health experts in reach while redefining who gets to claim health and vitality.In Search of Wellness offers the first in-depth analysis of the wellness influencer industry, explaining not only how it works but why it resonates so deeply. Drawing on interviews with popular influencers and nearly a decade of research on the wellness industry, Wellman shows how influencers blend personal narratives with expert knowledge to build trust and expand their authority, attracting followers from around the world. Timely and accessible, this book reveals how influencers are redefining wellness itself--and why so many of us are eager to follow their lead.

How Social Media Influencers Transformed an Industry

In Search of Wellness

What if the biggest obstacle to solving our problems is nothing more than a failure to believe that we can?Rick Caruso has spent his life stepping optimistically into places where other people see no way forward by asking a deceptively simple question: What can we do to make this better? From his appointment as Commissioner to the Los Angeles Department of Water and Power and later the City's troubled Police Department, to the creation of his bold and innovative real estate ventures including L.A.'s world-renowned retail center The Grove, Caruso built a reputation for finding steadfast solutions even in the face of staunch adversity. By employing the great teachers of experience and curiosity, he continues to do what he can to improve Los Angeles, the city he loves, and in Breaking New Ground, he shares lessons learned along the way--while offering us all a path forward to a better future.Again and again, Caruso discovered that breakthroughs rarely come from knowing everything at the outset. They come from asking better questions, bringing the right people into the room, listening without ego, separating ideology from reality, and refusing to give up until workable solutions emerge. Ultimately, they require a steadfast dedication to the belief that there is always a solution and that defeat is not an option.Breaking New Ground is the story of how his philosophy was forged--from the examples of immigrant grandparents and a father who lost one fortune and built another, to Caruso's own successes, failures, public battles, family life, faith, and unexpected turns through business and government.Caruso is less interested in prescribing a formula for becoming successful than in exploring how successful problem-solvers think: how they distinguish what matters from what merely makes noise; how they balance conviction with compromise; how they recognize when conventional wisdom has stopped working; and how they remain fearless enough to see difficult decisions through.Part memoir, part argument, and part blueprint for action, Breaking New Ground offers a timely proposition for anyone confronting a problem that feels too complicated, entrenched, or divisive to solve.There is always another way forward. Sometimes you simply have to be willing to build it.

The Power of Finding Steadfast Solutions

Breaking New Ground

Turn enterprise AI into a source of strategic insight, not just productivity gains.The AI Gap by leading AI expert and keynote speaker Richard Foster-Fletcher shows business and technology leaders how to unlock greater value from enterprise AI by changing the structures, processes and culture surrounding it. Organizations invest in AI expecting new intelligence and transformative insights. Yet AI is often introduced through procurement, security, legal and compliance systems designed for standard software, restricting its potential before it can deliver on that promise. This book explains why this gap persists and what organizations must change to close it. You'll learn how to: - Identify organizational barriers limiting the value of AI - Move beyond productivity-focused AI implementation - Create conditions where AI can generate deeper insights - Enable employees to explore, experiment and challenge established thinking &gt;The AI Gap equips leaders to rethink AI implementation, create space for experimentation and turn artificial intelligence into a powerful driver of organizational insight and long-term business value. Themes include: enterprise AI, AI implementation, AI strategy, business transformation, organizational culture, AI innovation

How Business Decisions Expand What AI Can Do

The AI Gap

How the World�s Best Leaders Train to Win

The CEO as Elite Athlete

A practical introduction to designing and managing contemporary visitor attractions. Visitor Attraction Management by Carol Southall, Amanda Payne and Frances-Marie Hitchen is written for undergraduate students studying Tourism, Hospitality and Events Management who need a clear and applied understanding of how visitor attractions are created, operated and sustained. This textbook supports students by linking tourism management frameworks with the realities of a fast-changing global attractions sector. The book explores the full spectrum of visitor attractions, from theme parks and cultural museums to luxury eco-resorts and emerging digital experiences. It examines how memorable visitor experiences are designed and managed, how attractions operate day to day and how branding, promotion and innovation shape competitiveness. This textbook includes: - Clear explanations of different types of visitor attractions and experience design principles - Coverage of attraction operations, service quality and risk management - Branding and promotion strategies for marketing attractions and experiences - Discussion of emerging technologies and entrepreneurial innovation - In-text learning features, including learning outcomes, scenario planning activities, research tasks and critical debate questions With expanded real-world examples from destinations including Petra and Venice, attractions such as Alton Towers, Walt Disney World and the British Museum, and digital innovations like the Terracotta Warriors AR Experience in China, this textbook equips students with the knowledge and confidence to prepare for careers in tourism and visitor attractions management.

Contemporary Approaches in the Global Tourism Industry

Visitor Attraction Management

Healthcare strategy tends to be a "black box" affair, shrouded in mystery by consulting firms or in foggy recollection from a long-ago college text. Dawn Carter believes it doesn't have to be that way. Based on more than 30 years' experience as a healthcare strategist, she has written a straightforward, consistently practical handbook for practitioners of every kind: seasoned executives, emerging leaders, board members, and students alike.That book is Strategic Planning for Healthcare: How to Implement a LIVING Strategy. Rather than abstract theory or academic jargon, it is a step-by-step guide for anyone who wants to understand how a winning strategy evolves and how it creates positive change. Filled with anecdotes from real-world engagements, the book also introduces Great Health System, a hypothetical organization whose strategy takes shape across every chapter, tying the entire process together.The LIVING framework - built around six essential elements of strategy formation and execution - gives practitioners at every level a shared language and a clear path forward. At the same time, the book is focused on why-to as much as how-to. Carter's conviction is that strategy isn't a chore or a compliance exercise. Done right, it is the beating heart that keeps healthcare organizations moving forward in an increasingly difficult environment.With fresh analogies in every chapter drawn from art, history, engineering, and beyond, LIVING Strategy makes the unfamiliar immediately recognizable and keeps the pages turning.For readers who enjoyed If Disney Ran Your Hospital or Hardwiring Excellence, this is the book on healthcare strategy that you've been waiting for.

How to Create a LIVING Strategy

Strategic Planning for Healthcare

Systems Thinking

From Control to Flow with the Process Enneagram

Navigating Complexity

How to Stay Valuable When Everything Else Changes

The Future Proof Product Manager

Build an organization engineered for disruption, not just resistant to it In The Adaptive Organization: How to Succeed in an Era of Constant Change, Dr. John Kotter, New York Times bestselling author of 23 books and Harvard Business School professor emeritus, joins his Kotter International colleagues to present a framework for building organizations that thrive amid AI disruption, geopolitical volatility, and cyber threats. The authors argue that incremental fixes to legacy operating models are no longer sufficient. The Adaptive Organization introduces three interlocking shifts required for true organizational adaptability: management practices redesigned to invite rather than stifle change, cultures that inspire leadership from many rather than the few, and broadly distributed change capabilities across the entire workforce. Real-world case studies from NBC Universal, NASA, FedEx, and Netflix ground the framework in proven practice. Readers will also find: <ul> <li>A framework built on five decades of research and two decades of hands-on consulting with Global 5000 companies</li> <li>Strategies for redesigning management practices so they accelerate organizational change rather than obstruct or slow it down</li> <li>Approaches to building organizational cultures where leadership capability is distributed broadly rather than concentrated among the few at the top</li> <li>Methods for embedding change capabilities across the entire workforce to create organizations that anticipate and respond to ongoing disruption</li> <li>Insights drawn from transformations at organizations including Microsoft, Uber, and 3M across more than 20 countries</li> </ul> Designed for senior executives, change leaders, and organizational strategists facing relentless disruption, The Adaptive Organization provides a research-grounded playbook for redesigning management practices, distributing leadership, and embedding change capabilities at every level of the enterprise.

How to Succeed in an Era of Constant Change

The Adaptive Organization

Routledge Advances in Management and Business Studies

Sustainability has become a key priority for organisations across business markets and networks, yet understanding how it is enacted within and across business relationships remains an important challenge. At the heart of these relationships are humans: people who interpret sustainability, make decisions, negotiate priorities, develop relationships, and translate sustainability ambitions into practice. This book explores the human side of sustainability in business-to-business (B2B) marketing, foregrounding the role of human actors in relationships, organisations, networks, and wider systems.Across five parts, the book brings together conceptual perspectives and empirical studies examining how managers, employees, and other actors understand and enact sustainability in diverse B2B contexts. The chapters address topics including sensemaking, sustainable business relationships, circularity transitions, competence development, employee behaviour, humanistic management, governance, social sustainability, and sustainable procurement. Together, the contributions reveal sustainability as a multilevel and relational process shaped by the interplay between human agency, organisational practices, business relationships, and broader network and institutional contexts.The book will be of interest to researchers, academics, and students in B2B marketing, business relationships and networks, and sustainability, as well as managers and practitioners seeking to understand how sustainability is interpreted, negotiated, and implemented in practice.

The Human Side of Business Relationships

B2B Marketing and Sustainability

In a world reshaped by AI and fast-moving disruption, corporate venture capital (CVC) is no longer a niche strategy, but a core innovation tool.Here is the practical and accessible guide to building high-performing CVC programs that help companies unlock growth, form deeper partnerships with startups, and stay relevant in rapidly evolving markets. Drawing on the author's experience launching and leading KPMG Ventures, alongside best practices from leading experts, the book combines hard-won lessons, foundational concepts, and actionable guidance in a clear and engaging format. Readers will gain a practical understanding of how to build, scale, and operate a CVC program that delivers real strategic and financial results. The book also delivers a front-row look into how emerging technologies, especially AI, are transforming the role of corporate venturing and why there is an urgency for companies to adapt. Uniquely, it balances strategy and reality, not only explaining why CVC programs matter but how to make them work under real-world constraints, inside legacy organizations, and under pressure to deliver measurable results. It's designed to help the reader build something that lasts.Whether you're a corporate strategist, innovation leader, venture team member, student, or executive sponsor, this book offers a field-tested venture capital playbook to help your organization stay relevant and move faster in a rapidly changing market.

Building Corporate Venture Programs that Drive Market Leadership

The Innovation Capital Playbook

Blending expert insights with real-world trends, 'Marketing' gives students the skills to understand, adapt, and succeed in today's fast-changing marketing environment. Marketing theory is brought to life through a range of contemporary examples, market insights and practitioner insights, featuring companies and well-known industry names such as Roche (South Africa), Google (US), KN Logistics (France), and Fjällräven (Sweden), and covering key trends and discourse relating to AI, social media and digital influences in marketing.

Marketing

The Adventures of HIPPO

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