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Zeoli R: The 7 Principles of Public
Speaking

The 7 Principles of Public Speaking

Proven Methods from a PR Professional

“Here is a writer with a rare gift for appreciation and for reminding us of all we have to celebrate in our fractured world.”&nbsp;—Pico Iyer, author of 
The Half Known Life Behind the scenes of a globe-spanning career in freelance journalism Foreword by Tim Cahill A Crooked Line celebrates an age when print journalism changed lives and made the world a better place. That era may be winding down, but this perceptive book makes the case for why incisive writing will always matter. Over the course of his 40-year career, Michael Shapiro has reported from more than 20 countries, writing for National Geographic, The Washington Post, The Los Angeles Times and many other top publications. But the itinerant writer’s life, while rewarding, has never been easy.
 
Shapiro worked as an investigative reporter and staff writer for San Francisco Bay Area newspapers before letting go of a regular paycheck and setting out to share stories of people and places worldwide. The exhilarations of the open road, “afoot and light-hearted” as Whitman wrote, were tempered by the challenges of freelancing, from making a living to working with heavy-handed editors.
 
His stories put people first: For a feature about Puerto Rico’s recovery after Hurricane Maria, he visited farmers who spoke of shifting from exporting produce to growing food for local people. His profile of a Yosemite photographer, who climbed Half Dome after being diagnosed with cancer, brought the man’s big-hearted humanity to the fore.
 
Shapiro is known as a travel writer, but his work goes far beyond global dispatches. In this book he shares stories of: <ul><li>saving Sunset magazine’s priceless archive of Western life (including photos made by Ansel Adams) after Time Inc. told staffers to toss everything into a dumpster</li><li>an investigation into the U.S. government’s attempt to conceal the circumstances of pro football star and soldier Pat Tillman’s death during the war in Afghanistan</li><li>writing a tribute about environmental hero Jane Goodall just hours after she died</li><li>how the Grateful Dead’s ecstatic songs celebrate the wonders of nature.</li></ul>Renowned for his books of conversations with writers and artists, A Sense of Place and The Creative Spark, Shapiro has interviewed David Sedaris, Amy Tan, Smokey Robinson, Joan Rivers, Frances Mayes and Peter Matthiessen. In this volume, he tells the story of how he convinced a reluctant Paul Theroux to agree to an interview and shares an in-depth dialogue with poet and philosopher David Whyte. A Crooked Line highlights Shapiro’s best journalism and includes behind-the-scenes anecdotes about how he pitched stories and got assignments worldwide. Postscripts detail what happened afterward; some include letters from people he wrote about, sharing what his coverage meant to them. Due to the dramatic changes in the journalistic landscape, a career like Shapiro’s couldn’t begin today. Yet the skills he honed as a journalist—empathetic listening, concise and evocative writing, and a keen sense of what matters—remain as relevant as ever. The tales and insights in A Crooked Line provide a timely affirmation of journalism’s enduring power to illuminate the human experience. This penetrating book reminds us that whatever life path we choose, it’s vital to make it our own.

The Perils and Rewards of a Life in Freelance Journalism

A Crooked Line

A great speech can change everything-but most experts are never taught how to write one.

The One-Page Keynote is the missing framework that turns what you know into a winning speech that lands every time, whatever the topic.

Written for scientists, academics, researchers, and industry leaders, this book shows you how to design a compelling, well structured keynote that keeps audiences engaged, makes your ideas clear, and leaves people thinking differently than when they arrived-no charisma required.


Learn to:Design a complete keynote speech on a single page
Capture your audience's attention in the first 60 seconds, without gimmicks
Sustain engagement for the full length of your talk
Influence how people think, so you can change what they do
Confidently say "yes" to speaking opportunities-and make them count

How to Design a Speech That Always Works, No Charisma Required

The One-Page Keynote

Los principios básicos y los formatos en la Literatura Infantil y Juvenil. Los temas y sus personajes. La acción, la estructura, la tensión. El juego como herramienta creativa. Los géneros y los límites. El humor y la fantasía. Aventuras para todas las edades. La realidad vista por los niños.
Estos son solo algunos de los temas que Chiki Fabregat recorre en este manual (acorde al temario de los cursos oficiales de Escuela de Escritores), pensado para quien quiera internarse y obtener las mejores herramientas del fascinante, arriesgado, complejo y hermoso mundo de la Literatura Infantil y Juvenil, además de desterrar los mitos más comunes que circulan sobre ella.
Los niños, los adolescentes, son los lectores más fieles que un escritor puede encontrar, pero también los más críticos. La literatura que se escribe para ellos no admite rebajas en la calidad ni en la dedicación. Y en este manual aprenderemos cómo hacerlo.

Escribir Literatura Infantil y Juvenil

News Writing and Reporting

The 2025 edition of the Irish Writers Guide contains updated publisher and resource listings, together with new pieces for writers of every genre, from children's to thrillers, from academic history to memoirs. "An essential reference tool for aspiring and accomplished authors alike" - The Irish Times

The Books Ireland Guide

The Irish Writers Handbook 2025

Why do some speakers get booked again and again, while most struggle to land even one paid gig? What makes one speaker the industry go-to, while everyone else is overlooked, no matter how good they are on stage? Why do some speakers effortlessly attract repeat bookings, referrals and high fees, while others don't? Can you really be more in demand, more respected, and more booked without being famous or a celebrity? The answer is YES! This book reveals what the top 1% most-booked speakers do differently -- and how you can do it too. In The Bookability Formula, former international speaker bureau owner, Maria Franzoni sets out to answer the question: does Richard Koch's 80/20 Principle apply to speakers too? She analysed years of speaker bureau data and what she found was striking: just 1% of her roster generated 80% of bookings and over half the revenue. Determined to uncover what set the 1% apart, Maria developed the Bookability Formula -- a clear, proven framework for any speaker who wants to become commercially and consistently bookable. Packed with insider insights, real examples and tools you can use straight away, this is the book for speakers who want to stop guessing and start getting booked.

What the 1% most-booked speakers do (and you can too)

The Bookability Formula

The words teachers write on student work have the power to help students think critically and to hone and project their voices with confidence. They also have the power to shut students down. These words may affect student identity, motivation, and improvement of writing skills. Research suggests that many of the types of comments teachers and other reviewers write on student papers are negative, nonsensical, unhelpful, and even potentially harmful, especially for first-generation, working-class, and otherwise disenfranchised students. This harm can be understood as a form of violence. Nonviolent Response, which is centered on tenets for nonviolent teaching practices, presents an approach to writing responses that helps eliminate harmful affect and integrates efficient, carefully crafted, and clear guidance to writers. Sheri Rysdam and JT Torres offer evidence-based methods for effective, timesaving, motivational responses useful to teachers of writing and other responders or reviewers in professional and public contexts.

The words teachers write on student work have the power to help students think critically and to hone and project their voices with confidence.

Strategies for Responding to Writing

Nonviolent Response

24th Poet Laureate of the United States Ada Limón inspires us to see poetry as much more than just words—as a powerful force for healing, a call to action, and a vibrant celebration of humanity’s many voices. Ada Limón—celebrated poet laureate and 2023 MacArthur fellow—takes us on an inspiring journey into a world where poetry is both a soothing balm for the soul and a spark for transformation. With her blend of accessible yet profound prose, Limón delivers a powerful message: poetry has the ability to heal, connect, and remind us of our shared humanity. Limón’s mission to make poetry approachable shines brightly in this slim but impactful book. Recognized as a 2024 Time magazine Woman of the Year for her commitment to bringing poetry into everyday lives, Limón passionately argues that poetry is essential to understanding ourselves—our tenderness, courage, imperfections, and our deep, unshakable worthiness of love. Drawing from her own experiences as the 24th US poet laureate, Limón shares how poetry connects us not only to each other but to the natural world. This theme is at the heart of her project You Are Here, which celebrates the beauty of our environment and our place in it. Her prose, like her poetry, feels like an open invitation—welcoming readers of all backgrounds to explore the richness of human experience through verse. Fans of Robin Wall Kimmerer, Matthew Zapruder, or Jesmyn Ward will find a kindred spirit in Against Breaking—which offers a refuge, a reminder of the resilience and beauty found within us and all around us. As Limón writes with heartfelt clarity, “If you need to remember what makes us human, tender, brave, flawed, and worthy of love, you need poetry.”

On the Power of Poetry

Against Breaking

What if reading poetry could change you--not just what you think, but how you move through the world?For forty years, Thomas Gardner led students through this transformative act--not analyzing poems from a distance but reperforming them from the inside. Walking together through Elizabeth Bishop's broken beaches, Robert Frost's snowy woods, and Emily Dickinson's rooms of possibility, they discovered that getting lost is how we are found. That acknowledging fragility opens eyes to wonder. That poems, like parables, ask us not to produce definitive explanations but to keep up.A Place of Encounter is Gardner's luminous record of this work. Through fifty-one short lyric essays moving between memory, close reading, and theological reflection, he opens up the inner drama of poems as spiritual exercises--spaces where, as Dickinson puts it, our narrow hands are forced wide to gather paradise. With the grace and precision of the poems he loves, Gardner shows how deep reading grooves interior change.Here is the classroom as temple: bodies leaning forward, voices rising together, readers discovering they're no longer alone. Here is teaching from a position of faith that speaks across every spiritual commitment. Here is poetry as a place of encounter.

On Poetry, Teaching, and Faith

A Place of Encounter

This engaging and highly practical workbook introduces students and writers to the creative and critical possibilities of the essay form, inviting them to see it as creative, imaginative and practice-led in content and approach. With most viewing the essay in academia as formulaic, impersonal, strictly linear and arguing a series of points evidenced according to certain rubrics, Kirsty Gunn and Gail Low make a case for the form to be more verb than noun, more activity and process than final arrival. Through practical examples, tips, readings, how-to plans for groups, collaborative exercises, publishing initiatives, network resources and ideas to refresh and energise study, this hybrid workbook-manifesto makes critical work creative, and creative work more probing and enlarging. With exciting implications for subjects from creative writing to areas across the humanities, the book incorporates forays into such disciplines as archival studies and history, visual and fine art, philosophy, presentation and rhetorical study and architecture. Bold and innovative, The Writing Studio is an ethos, an orientation over an instructional manual, using words, language, rhetoric and images to experiment playfully and productively with the essay form. Taking risks and offering surprises, this book chips away at outdated notions of the essay and presses forward with a mode of writing for the modern world.

Making Essays

The Writing Studio

Complete Fiction

Good science deserves good sentences, not just correct ones. Concise and current, Writing Science in the Twenty-First Century provides practical strategies for a wide range of scientific writing tasks. The authors use a systematic rhetorical approach and plentiful examples from multiple disciplines, preparing students in all STEM fields to write and speak with confidence, accuracy, clarity, and persuasive impact. This extensively revised second edition features integrated coverage of AI throughout, introducing tools and strategies for using it both ethically and effectively. New material addresses the growing challenge of communicating science in public contexts, and exercises--already a strength in the first edition--have been expanded, offering writers more chances to apply key concepts to their own writing.

Writing Science in the Twenty-First Century - Second Edition

The 7 Principles of Public Speaking

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