The 5-Minute Sales Call

You don't need an hour to make a great sales call. Sometimes, five minutes is all you need.

The 5-Minute Sales Call is a practical, no-nonsense guide for sales professionals who want to win more accounts, build stronger customer relationships, overcome objections, and create long-term growth.

Built from real-world experience in hospitality, operations, marketing, and sales, Shant Ohanian breaks successful selling down into a simple five-step approach:

Earn Attention → Ask → Diagnose → Solve → Advance

Inside, you'll learn how to:

- Walk into an account and quickly earn a buyer's attention
- Ask questions that uncover what the customer actually needs
- Handle objections like "It's too expensive" and "That won't sell here"
- Stop selling products and start solving problems
- Turn a small first order into repeat business
- Follow up without becoming the salesperson customers avoid
- Manage a territory with purpose and consistency
- Use practical scripts for real sales conversations
- Complete a 30-day challenge designed to put the system into action

This isn't a book about complicated sales theories or high-pressure tactics. It's a field guide for people who have to walk through the door, earn trust, ask for the business, and come back tomorrow ready to do it again.

Short conversations can create big opportunities.

Whether you work in beverage, foodservice, hospitality, retail, distribution, or another relationship-driven sales business, The 5-Minute Sales Call gives you a practical framework you can start using immediately.