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Weidensaul C: Taking Flight

Taking Flight

Saving Birds to Save the World

Twelve Thousand Years of British and Irish Woodlands

Forgotten Forests

Development, Migration and Yearning in Rural China

Homesick Nation

A History of Urban Resilience

Tiny Gardens Everywhere

In search of the Earth’s last true wilderness

Wildlands

Routledge Studies in Environmental Communication and Media

Environmental Communication and the Media provides readers with a framework for understanding the process of creating and interpreting media messages about environmental topics. The book includes both practical and theoretical information about persuasion, diffusion, audience analysis and adaptation, intercultural and international communication, and media effects.

Environmental Communication and the Media provides readers with a framework for understanding the process of creating and interpreting media messages about environmental topics. The book includes both practical and theoretical information about persuasion, diffusion, audience analysis and adaptation, intercultural and international communication, and media effects.

Environmental Communication and the Media

Reviving a Family, a Farm and Britain’s Ancient Rainforests

Our Oaken Bones

Earthscan Conservation and Development

This book focuses on human-elephant encounters and relationships, showing how these have been politicized and pose challenges for rural development and conservation. It draws from a sustained ethnography of human-elephant conflict and co-operation in India to address key questions at the interface of biodiversity conservation, animal and development geographies.

This book focuses on human-elephant encounters and relationships, showing how these have been politicized and pose challenges for rural development and conservation. It draws from a sustained ethnography of human-elephant conflict and co-operation in India to address key questions at the interface of biodiversity conservation, animal and development geographies.

Encounters, Spaces and Politics

Elephant Conservation and Society in India

This book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Adopting a social semiotic approach, and exploring key examples including Greenpeace's "Everything is NOT Awesome" brandjacking advert, Volkswagen's "Think Blue" campaign and Unilever's "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion.

Environmental Communication is a growing area of academic enquiry. But, whilst there are key texts on environmental communication and new texts on environment-themed media, there is, as yet, no book specifically devoted to "green" (environment themed) advertising. Filling this lacuna, this book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Such environment-themed advertising with transnational reach, addressed to transnational publics and produced by global actors (from NGOs to multinationals to the United Nations to celebrities), is now a significant form of environmental communication. This book considers that form and its meanings; the "environmental imaginary" it builds in the minds of its publics, its ideological and emotional landscapes, and its limitations. Adopting a social semiotic approach, and exploring key examples including Greenpeace’s "Everything is NOT Awesome" brandjacking advert, Volkswagen’s "Think Blue" campaign and Unilever’s "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion. The first book to explore the social and symbolic significance of "green" advertising as a transnational form of environmental communication, this book will be of great relevance to scholars and students with an interest in this growing field.

New Forms of Transnational Persuasion

Environmental Advertising

This book recognises journalism institutions as a site where acts of news-making construct and assemble the raw materials into stories. Examining key issues such as stakeholder activity and the role of news consumers, it will be of great interest to students and scholars of climate change and environmental media and communication.

This book recognises journalism institutions as a site where acts of news-making construct and assemble the raw materials into stories. Examining key issues such as stakeholder activity and the role of news consumers, it will be of great interest to students and scholars of climate change and environmental media and communication.

Stakeholders and opinion

Climate Change Journalism

A Practical Manifesto for Purposeful Decomposition

Compost after Reading

Taking Flight

Bibliografische Angaben

Schlagworte

Bibliografische Angaben

Schlagworte

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