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Weidensaul C: Taking Flight / LF

Taking Flight

Saving Birds to Save the World

Earthscan Conservation and Development

This book focuses on human-elephant encounters and relationships, showing how these have been politicized and pose challenges for rural development and conservation. It draws from a sustained ethnography of human-elephant conflict and co-operation in India to address key questions at the interface of biodiversity conservation, animal and development geographies.

This book focuses on human-elephant encounters and relationships, showing how these have been politicized and pose challenges for rural development and conservation. It draws from a sustained ethnography of human-elephant conflict and co-operation in India to address key questions at the interface of biodiversity conservation, animal and development geographies.

Encounters, Spaces and Politics

Elephant Conservation and Society in India

A Guide to Ecological Forest Stewardship in the Eastern and Central United States

Tending Your Forest

A Handbook for Climate Hopefuls

Despite It All

A Guide to Species and Where to Find Them

The Shark Watcher's Manual

The Future of Biodiversity in a Divided World

Conservation by the People

Garden to Save the World is a complete guide to finding joy in the natural world from social media sensation Joesgarden

Grow Your Own, Save Money and Help the Planet

Garden To Save The World

Activism Without Annoying Everyone Around You

How Not to Save the World

Routledge Studies in Environmental Communication and Media

This book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Adopting a social semiotic approach, and exploring key examples including Greenpeace's "Everything is NOT Awesome" brandjacking advert, Volkswagen's "Think Blue" campaign and Unilever's "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion.

Environmental Communication is a growing area of academic enquiry. But, whilst there are key texts on environmental communication and new texts on environment-themed media, there is, as yet, no book specifically devoted to "green" (environment themed) advertising. Filling this lacuna, this book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Such environment-themed advertising with transnational reach, addressed to transnational publics and produced by global actors (from NGOs to multinationals to the United Nations to celebrities), is now a significant form of environmental communication. This book considers that form and its meanings; the "environmental imaginary" it builds in the minds of its publics, its ideological and emotional landscapes, and its limitations. Adopting a social semiotic approach, and exploring key examples including Greenpeace’s "Everything is NOT Awesome" brandjacking advert, Volkswagen’s "Think Blue" campaign and Unilever’s "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion. The first book to explore the social and symbolic significance of "green" advertising as a transnational form of environmental communication, this book will be of great relevance to scholars and students with an interest in this growing field.

New Forms of Transnational Persuasion

Environmental Advertising

Twelve Thousand Years of British and Irish Woodlands

Forgotten Forests

Environmental Communication and the Media provides readers with a framework for understanding the process of creating and interpreting media messages about environmental topics. The book includes both practical and theoretical information about persuasion, diffusion, audience analysis and adaptation, intercultural and international communication, and media effects.

Environmental Communication and the Media provides readers with a framework for understanding the process of creating and interpreting media messages about environmental topics. The book includes both practical and theoretical information about persuasion, diffusion, audience analysis and adaptation, intercultural and international communication, and media effects.

Environmental Communication and the Media

Planning and Installing

This book offers comprehensive guidance for professionals who wish to install solar thermal technology and is a highly valued resource for architects and engineers alike who are working on new projects, electricians, roofers and other installers, craftsmen undertaking vocational training and anyone with a specialized and practical interest in this field.

This book offers comprehensive guidance for professionals who wish to install solar thermal technology and is a highly valued resource for architects and engineers alike who are working on new projects, electricians, roofers and other installers, craftsmen undertaking vocational training and anyone with a specialized and practical interest in this field.

A Guide for Installers, Architects and Engineers, 3rd Edition

Planning and Installing Solar Thermal Systems

On the unlikely politics of ‘inner-prepping’

The Revolution Will Be Internalised

Taking Flight

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Bibliografische Angaben

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