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MacDonald B: Wildlands / LF

Wildlands

In search of the Earth’s last true wilderness

A Compendium of Five Thousand of the World's Species

Seashells

Saving Birds to Save the World

Taking Flight

A Year with the West Country Hedgelayer

Of Thorn & Briar

Twelve Thousand Years of British and Irish Woodlands

Forgotten Forests

Routledge Studies in Environmental Communication and Media

This book recognises journalism institutions as a site where acts of news-making construct and assemble the raw materials into stories. Examining key issues such as stakeholder activity and the role of news consumers, it will be of great interest to students and scholars of climate change and environmental media and communication.

This book recognises journalism institutions as a site where acts of news-making construct and assemble the raw materials into stories. Examining key issues such as stakeholder activity and the role of news consumers, it will be of great interest to students and scholars of climate change and environmental media and communication.

Stakeholders and opinion

Climate Change Journalism

Collins New Naturalist Library

The honey bee has had an intimate and continuous association with mankind for thousands of years, and remains of vital importance today, both for humanity and for all life on Earth.

The Honey Bee

This book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Adopting a social semiotic approach, and exploring key examples including Greenpeace's "Everything is NOT Awesome" brandjacking advert, Volkswagen's "Think Blue" campaign and Unilever's "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion.

Environmental Communication is a growing area of academic enquiry. But, whilst there are key texts on environmental communication and new texts on environment-themed media, there is, as yet, no book specifically devoted to "green" (environment themed) advertising. Filling this lacuna, this book explores twenty-first century environment-themed advertising with a global reach in relation to three key emerging persuasive themes: governance, morality and transnational rhetoric. Such environment-themed advertising with transnational reach, addressed to transnational publics and produced by global actors (from NGOs to multinationals to the United Nations to celebrities), is now a significant form of environmental communication. This book considers that form and its meanings; the "environmental imaginary" it builds in the minds of its publics, its ideological and emotional landscapes, and its limitations. Adopting a social semiotic approach, and exploring key examples including Greenpeace’s "Everything is NOT Awesome" brandjacking advert, Volkswagen’s "Think Blue" campaign and Unilever’s "Why Bring a Child Into This World?" advert, Alexander puts forward a number of observations about the ideological character and function of environmental advertising as a new form of transnational persuasion. The first book to explore the social and symbolic significance of "green" advertising as a transnational form of environmental communication, this book will be of great relevance to scholars and students with an interest in this growing field.

Wildlands

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