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Birkin Frank: Symbiotic Business

Symbiotic Business

A Reality Check for Boardrooms, Business Schools and Citizens

The definitive business ethics textbook for university students.

An engaging, globally focused introduction to business ethics that builds awareness of key themes such as corporate responsibility, sustainability, and stakeholder management. Through real-world cases, practical tools, and current debates, students learn to navigate ethical challenges in modern business.

Selling points:
- A complete, confidence-building introduction to business ethics supports first-time learners while offering enough depth for more advanced courses, helping students quickly grasp key concepts and apply them with confidence.
- A clear, engaging, and highly accessible writing style, paired with an intuitive structure, guides students through complex ideas step by step and makes the content easy for instructors to deliver.
- Global perspectives are brought to life through rich, contemporary case studies from both developed and emerging economies, helping students connect theory to real-world business practice.
- A range of innovative learning features, such as Ethical Dilemmas, Think Theory, and Research Exercises, actively engage students while developing the critical thinking and decision-making skills essential for employability.
- A fully integrated enhanced e-book supports flexible, interactive learning. It features embedded practitioner videos with career insights, author-led audio introductions, self-assessment quizzes, revision decks, and intuitive navigation with additional learning support.

New to this edition:
- Contemporary themes are woven throughout and comprehensively updated to reflect global developments representing diverse cultures, climate change and sustainability, global health, and Artificial Intelligence, each brought to life through current, real-world ethical examples.
- New pedagogical features include Think Climate, prompting reflection on environmental challenges, and Critical Call Outs, encouraging students to question assumptions and think counter-intuitively.
- New case studies on Ben &amp; Jerry's, Shein, Extinction Rebellion, and (Un)Ethical Leadership, alongside refreshed coverage of McDonald's, Volkswagen, the Olympics, and Airbnb.
- Expanded careers focus in Chapter 12, highlighting business ethics roles and featuring insights from industry leaders across sectors to support students' post-university career planning.
- Enhanced digital support with audio podcast introductions for every chapter and case study videos to reinforce learning and increase engagement and understanding.
- Updated throughout with contemporary academic research, ensuring students engage with the latest debates, frameworks, and developments in business ethics scholarship.

Business Ethics

In a world where strategy can be copied and technology is increasingly accessible; culture has become one of the few remaining sources of competitive advantage. This means that senior HR and business professionals can no longer afford to leave culture to chance so need a credible, practical way to design it on purpose and refine it at speed. This book shows them how. Written specifically for these senior practitioners, this book shows how to do a cultural diagnosis so that HR and OD professionals can assess existing systems and processes as well as company values and employee behaviours. They are then equipped to identify cultural priorities and assess where efforts are best focused. This includes examining the organization's operating model, work design and recognition systems. With expert discussion of the importance of employee communication, employee engagement and belonging as well as the difference that purpose and trust at work make to company performance, this is essential reading for all those needing to design a company culture that will support performance improvement for individual employees and the business as a whole. Most importantly, this book shows how to constantly refine company culture at speed so that it can be a key driver of sustainable performance improvement. Packed with tools, templates and frameworks, this guide is an essential playbook for all senior HR and OD practitioners as well as business leaders responsible for company culture.

A Practical Guide for High-Performing Organizations

Culture by Design

How warmth, competence, and relationships shape our healthcare outcomes The HUMAN Remedy: Why Our Relationships Matter as Much as Medicine reveals why better healthcare depends on more than medical knowledge, advanced technology, and efficient access to care. Drawing on original research with nearly 1.6 million patients and care providers, Chris Malone, founder of Fidelum Group and co-author of The HUMAN Brand, shows how our spontaneous social judgments of warmth and competence shape the way we experience care, receive advice, follow treatment plans, and build lasting relationships with care providers. Malone explains how we unconsciously judge healthcare interactions by asking two unspoken questions: What are your intentions toward me? And are you capable of carrying out those intentions? When the answer to both questions is favorable, care can create hope, belonging, engagement, and stronger relationships. When warmth is missing, even technically excellent care can feel cold, transactional, and harder to trust. The book also introduces the CareStyles(TM) patient engagement framework, which explains four distinct styles patients have for engaging with care providers. Through stories, research, and case examples from healthcare innovators, Malone shows how patients, care providers, and healthcare leaders can make care more human, relational, and effective. Readers will also find: <ul> <li>Case studies from Mayo Clinic, Kaiser Permanente, Northwell Health and others on how relationship-centered care improves patient engagement and outcomes</li> <li>A timely look at how AI could either deepen transactional care or help restore relationship-centered care</li> <li>A practical explanation of the four care engagement styles and the impact they have on the care we receive</li> <li>Access to the CareStyles(TM) Assessment that enables readers to discover their own care engagement style</li> <li>Actionable steps patients can take to seek and receive more relational care that better aligns with their engagement style</li> </ul> Written for patients, families, care providers, and healthcare leaders seeking evidence-based solutions, The HUMAN Remedy offers a research-grounded path toward care that heals through relationships as well as medicine.

Why Our Relationships Matter As Much As Medicine

The Human Remedy

Strategy-Driven Delivery is a practical guide for senior project, programme and strategy managers who need to close the gap between strategic intent and successful execution. Written by experienced transformation experts Helen Winter and Jon Wrennall, this book shows why strategy fails in practice and how to design programmes and operating models that ensure delivery success. It provides a clear, structured approach to aligning projects with business goals while enabling trust, accountability and effective decision-making at scale. Drawing on real-world examples across financial services, IT and software development, this book equips you to: - Design programmes aligned to strategic business outcome - Build operating models that enable effective delivery - Embed governance that supports trust and decision-making - Overcome stalled progress and delivery challenges - Apply AI and automation to modern project environments With practical frameworks and forward-looking insight, Strategy-Driven Delivery helps you lead complex transformation with clarity, control and measurable impact. Themes include: strategy execution, programme management, transformation leadership, operating models, project governance, AI in project delivery

Aligning Organizations, Programs and Projects

Strategy-Driven Delivery

An indispensable guide to dealing with disasters from one of today's foremost thinkers in crisis management, now updated with a new afterword "In a world marred by preventable miscalculation, Juliette Kayyem's The Devil Never Sleeps provides a playbook for making it out alive." -The New Yorker The future may be unpredictable, but nowadays, disasters are not. We live in a time of consistent catastrophe, where things more often go wrong than right. So why do we still fumble when crisis strikes? In The Devil Never Sleeps, Juliette Kayyem outlines a radical new way to prepare for disasters. Traditional principles of crisis management, focused on preventing disasters, are no longer viable. We need a forward-thinking approach that allows us to respond, recover, and build more resilience when crisis occurs. Drawing on her experience in national security and assessing real-life examples-from natural disasters like the California wildfires to human-made ones like airplane collisions-Kayyem identifies common lessons that can be implemented now to limit harm in the future. The Devil Never Sleeps is an essential guide for developing strategies that actually work in the face of perpetual catastrophe.

Learning to Live in an Age of Disasters

The Devil Never Sleeps

The Science and Practice of Changing Other People’s Minds in Business, Relationships, and Everyday Life

How Persuasive Are You?

Build a resilient, high-performing organization by integrating agentic AI into strategy, operations, and decision-making. Building an Agentic Organization is a strategic guide for senior technology, AI and business leaders responsible for delivering value from agentic AI while managing its risks. As organizations move toward human and AI collaboration at scale, leaders must balance innovation with governance, adoption, and long-term economic impact. Written by experienced AI executive Geoffrey Schaefer, this book provides a comprehensive framework for designing an agentic organization by examining strategy, governance, and economics. It explores how to define the purpose of agentic AI, align it with business objectives, and create the structures needed to support safe, scalable adoption. Addressing both opportunity and risk, it equips leaders to navigate workforce concerns, reputational exposure, and the evolving role of AI agents in enterprise environments. You'll learn how to: - Define a clear strategy for integrating agentic AI - Establish governance frameworks to manage risk and accountability - Drive workforce adoption and address resistance to AI collaboration - Assess economic value and impact of agentic AI systems - Manage reputational and operational risks from AI agent behavior Featuring real-world examples from Leidos, JPMorgan Chase, SY Partners, and OMA, this book provides a practical roadmap for embedding agentic AI into the fabric of your organization while protecting value, trust, and long-term performance. Themes include: agentic AI, AI strategy, AI governance, AI transformation, enterprise AI, risk management

The Strategy, Governance, and Economics of Agentic AI

Building an Agentic Organization

A ground-breaking framework that redefines price formation as the structural foundation of sustainability, The Price of Sustainability argues that 'true pricing' can restore long-term and inclusive economic viability. Through grounding in rigorous fieldwork, financial analysis, and the economic insights of Rudolf Steiner, this book exposes the reality behind today's pricing; that they are systematically falsified and don't reflect the reality of sustaining labour, nature and capital. To counter this, Andrillon introduces the concept of true pricing as a diagnostic framework, discerning when a price reflects viability, and when it conceals impending collapse. In the opening chapters, the author guides you through both the contemporary failure of sustainable development and the shortcomings of economic approaches to this issue. Transitioning from diagnosis to construction, Chapter 4 formalizes the concept of a "true price"; it argues that a price is only true if it enables the full reproduction of labour, nature, and capital across time. The following chapters present the operational core of this framework, illustrating how it can be used across sectors as a practical evaluative method. Bridging political economy, sustainability science, and economic theory while offering a highly original contribution to debates on degrowth, post-capitalism, and ecological transition, this innovative text is the perfect companion for undergraduate students, postgraduate students, scholars and policy-makers working at the intersection of sustainability, political economy, ecological economics, development studies, and accounting.

Rethinking Pricing for a Viable Economy

The Price of Sustainability

The old playbook is dead. We have entered an era defined by non-linear dynamics, where AI startups outpace trillion-dollar giants and a single digital token reshapes financial reality overnight. In All Swans Are Black, economic historian Dror Poleg argues that unpredictable, high-impact events are no longer the exception, but the rule. Poleg explains how the shift from tangible factories to intangible assets like software and stories has fractured the relationship between effort and reward. To navigate this chaos, he provides a practical toolkit for a world where nobody knows anything: <ul><li>Leave slack: Maintain flexibility to survive downturns while staying ready for sudden upside.</li><li>Make asymmetrical bets: Lean toward actions where the cost of failure is low but the potential reward is uncapped.</li><li>Find patterns: Stop overanalysing why things happen and start identifying the recurring patterns that actually drive results.</li><li>Stay hungry: Assume that whatever helped you get ahead today will not be enough to keep you there tomorrow.</li></ul> Blending rigorous research with his experience as a combat veteran, executive and tech founder, Poleg shows you how to stop trying to predict the future, and instead learn to start flourishing within its uncertainty.

The New Rules of Wealth, Work and Power

All Swans Are Black

Turn your difference into a repeatable advantage for leading change The Room Needs You: Let Your Difference Drive Change-The Connect, Trust, Grow Method presents a field-tested method for driving transformation when you are not the expert in the room. Jennifer Langton, the NFL's former Senior Vice President of Player Health and Innovation, came to player safety out of finance-no medical, scientific, or engineering training-and led a decade of work that took the league from the era of League of Denial to record-low injuries. She distills that experience into the Connect, Trust, Grow (CTG) Method: a three-move sequence for connecting the experts, earning trust with evidence no one can dispute, and growing a win into a standard that holds after you leave. The Room Needs You follows the work in the order it happened-learning first to react to injury, then to prevent it, then to predict it-from a partnership with GE and the Department of Defense to the AI-powered Digital Athlete built with AWS, which now predicts injury risk for every player in the league. Underneath it runs the story of the girl on the boys' lacrosse team, the athlete who lost her mother and her knee in the same year and turned both into fuel, and the finance executive who asked her way into a role that did not exist-because the method works on you before it works on the room. Readers will also find: <ul> <li>A three-move sequence-Connect, Trust, Grow-run first on yourself, starting with what you are good at and what fuels you, then on the room, with the questions to answer at each move</li> <li>The Langton Roadmap: a one-page method for making the case for the role that should exist, inside the organization you are already in</li> <li>A clear distinction between the Expert Path, which delivers the science, and the Human Path, which delivers adoption-and why the human path matters more as technology gets more capable</li> <li>Practical guidance on reaching the people who have to adopt your work, setting an evidence standard, and turning a success into a standard that runs without you</li> <li>Real-world lessons from one of sports' most visible transformations, including the NFL-AWS partnership and the day Langton stopped the room The Room Needs You serves leaders, change agents, and anyone building with data or AI who has to move experts, skeptics, and institutions they do not control. It speaks just as directly to anyone at a turning point-a career pivot, a step into leadership, the chance to grow into something larger-and to the athlete leaving the game, the person coming back from an injury or a loss, the student choosing a path: anyone asking what am I good at now, because the method begins with that question. Langton's method equips anyone who has felt out of place in a room to make their difference the reason they belong there.</li> </ul>

Let Your Difference Drive Change -- the Connect, Trust, Grow Method

The Room Needs You

Battle-tested frameworks for scaling your company from Silicon Valley's top CEO coach Now in its Second Edition, The Great CEO Within: The Tactical Guide to Company Building delivers the operational playbook Matt Mochary has refined through over 10,000 hours coaching CEOs at OpenAI, Coinbase, Reddit, Robinhood, and dozens of other billion-dollar companies. These are the specific frameworks, templates, and implementation scripts used by founders building the most valuable technology companies today. The Great CEO Within provides immediately deployable systems: the Energy Audit technique for restructuring calendars toward high-value activities, Meeting Efficiency protocols that improve decision quality, and Impeccable Agreements systems for tracking commitments. New to this edition are chapters addressing remote team management, AI-era leadership challenges, and lessons from coaching technology's most influential companies. Readers will also find: <ul> <li>Directly Responsible Individual accountability frameworks that clarify ownership and eliminate ambiguity across fast-growing organizations</li> <li>Scripts and templates for building feedback cultures where difficult conversations happen naturally and productively across teams</li> <li>Techniques for identifying when fear or anger distort judgment and methods for restoring clear decision-making</li> <li>Step-by-step implementation instructions tested across hundreds of high-growth companies at Series B and beyond</li> <li>Protocols for efficient decision-making, team alignment, and hiring exceptional people during periods of rapid scale</li> </ul> The Great CEO Within serves first-time and experienced CEOs seeking concrete, field-tested systems for leading high-growth organizations through every stage of scaling.

The Tactical Guide to Company Building

The Great CEO Within

What if most leaders are making their job much harder than it needs to be? Nobody asked you to hold every answer, control every outcome or take the weight alone. It's exhausting, and it doesn't even work.In this engaging leadership fable, CEO Richard Mansfield discovers that every relationship his leadership depends on - his CHRO, his CFO, his executive team, his Chair, his investor - runs on a contract he wrote in his head and never showed to anyone. With the help of his coach, Nigel, he learns to make the implicit explicit - one relationship at a time. It is uncomfortable. It is also, as Nigel promises, simple.This is a book for anyone who sits on an executive team, as every senior leader must pay attention to this specific, practical mechanism of contracting. Honest conversation is not a soft skill sitting alongside performance; it is the mechanism that produces it.Discover: - Reflective questions at the end of each chapter to help you apply the ideas to your own team. - Three practical frameworks you can apply immediately: the relationship map, contracting, and observation-based feedback. - VECTRA, a diagnostic model for reading an executive team as a system.

The surprisingly simple way to succeed in the C-suite

Leadership is Easy

Symbiotic Business

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