Sunset in the Land of the Rising Sun

Why Japanese Multinational Corporations Will Struggle in the Global Future

Even casual observers will be familiar with the Cherry Blossom or Sakura tress of Japan. When in full bloom the sight is spectacular but it sadly only takes a week until the tree is bare. In a longer cycle of nations and business, we see, unfortunately, a similar pattern for Japanese Multinational Corporations.

Mai 2010, ca. 141 Seiten, INSEAD Business Press, Englisch
Springer EN
978-1-349-32184-1

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