Strategic planning suffers from several perceptions: it can be seen as complex, technical, remote from the day-to-day reality of an organisation, undertaken by an elite specialist executive group, producing threatening changes whose rationale is barely understood - or, perhaps worse, having no worthwhile impact at all. This book aims to help them, by demystifying the concept and propounding a 'first principles' approach to developing a strategic plan within the context of the individual organisation, and the flexibility to adapt the process to focus on what really matters to the organisation
September 2016, ca. 134 Seiten, Englisch
Taylor and Francis
978-1-138-69676-1
Taylor and Francis
978-1-138-69676-1