Strategic Quality & Systems Management

Research Paper (postgraduate) from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: B, Prifysgol Cymru University of Wales, language: English, abstract: The purpose of strategic management is to drive the business organization efficiently and effectively towards its goals and objectives. Operations management is an important area of strategic management which guides the quality performance of a company. In this assignment McDonald’s, UK has been chosen as the case study for analyzing five different tasks. This task includes understanding the role of operations management, understanding the importance of managing quality, planning a strategic quality change in McDonald’s, UK, being able to implement a strategic quality change in McDonald’s, evaluating the outcomes of a strategic quality change.