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Strategic Employer Branding for IT Companies
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Strategic Employer Branding for IT Companies

An Interdisciplinary Perspective
Buch (gebunden)ca. 220.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.

November 2024, ca. 184 Seiten, Englisch
Taylor and Francis
978-1-03-277050-5

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