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Strategic City Branding
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Strategic City Branding

Insights from Asian Cities
Buch (gebunden)ca. 90.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.

Januar 2025, ca. 152 Seiten, Englisch
Taylor and Francis
978-1-032-95898-9

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