Inhalt
Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.
Bibliografische Angaben
Januar 2025, 152 Seiten, Englisch
Taylor and Francis
978-1-032-95898-9