Contenu
Strategic City Branding: Insights from Asian Cities brings together concepts, case studies, and strategic management tools for effective city branding. This volume is an essential resource for city branding and marketing practitioners, postgraduate students beginning their research, and undergraduate students new to the topic.
Informations bibliographiques
janvier 2025, env. 152 Pages, Anglais
Taylor and Francis
978-1-032-95898-9