Strategic Brand Storytelling
Strategic Brand Storytelling
Leveraging Narrative for Competitive Value Creation
Herausgegeben von:Mills, Adam J.
Inhalt
This book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the practical implications of storytelling in marketing.
Bibliografische Angaben
Februar 2025, 170 Seiten, Englisch
Taylor and Francis
978-1-032-97441-5