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Strategic Blueprints for AI-Driven
Marketing in the Digital Era

Strategic Blueprints for AI-Driven Marketing in the Digital Era

Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application

Emerging Paradigms in FinTech, AI and Blockchain

A Multidisciplinary Approach to KIIT Horizons, Volume 3

DK Little Book of

Discover more than 60 of the most important ideas, strategies, and milestones in the field of business in this accessible and innovative pocket-sized guide. From the earliest forms of trade and the invention of money to Adam Smith’s “invisible hand” and Henry Ford’s assembly line, and from the rise of corporate strategy to modern digital marketing, consumer psychology, the gig economy, and sustainable commerce, The Little Book of Business examines the philosophies and practices behind global industries and successful start-ups. Packed with infographics and flowcharts that explain complex concepts in a simple but exciting way, The Little Book of Business offers you the perfect introduction to the subject in a portable format perfect for reading on the go.

Discover more than 60 of the most important ideas, strategies, and milestones in the field of business in this accessible and innovative pocket-sized guide. From the earliest forms of trade and the invention of money to Adam Smith’s “invisible hand” and Henry Ford’s assembly line, and from the rise of corporate strategy to modern digital marketing, consumer psychology, the gig economy, and sustainable commerce, The Little Book of Business examines the philosophies and practices behind global industries and successful start-ups. Packed with infographics and flowcharts that explain complex concepts in a simple but exciting way, The Little Book of Business offers you the perfect introduction to the subject in a portable format perfect for reading on the go.

The Little Book of Business

Information Technology and Global Governance

AI has moved from science fiction to the core of modern governance. It has become increasingly integrated into city governance, public services, policymaking, and crisis management, leaving public managers to navigate efficiency gains alongside accountability gaps and algorithmic bias.
 AI for Better Government
 —
 Essential Insights for Academics and Practitioners
 addresses this tension by treating AI governance as a living ecosystem. It also takes an innovative, interdisciplinary, and international approach to explore the rapidly evolving role of AI in public policy and management worldwide.
 
 Written from a pracademic perspective, this book brings together global leading academics and practitioners. Drawing on case studies and real-world examples, it equips readers with tools needed to navigate the complexities of AI adoption for better government outcomes. Each chapter ends with “Questions for Reflection” to fuel active learning and organizational readiness audits. Whether you are a student entering public service, a policymaker weighing decisions, or a researcher mapping digital governance, this book meets you wherever you are.
 Wendy D. Chen
 is Associate Professor of Public Administration at Texas Tech University, USA. She serves as chair of the Section of Science and Technology in Government of American Society of Public Administration (ASPA) and on the AI Task Force of the Network of Schools of Public Policy, Affairs, and Administration (NASPAA).&nbsp;

AI has moved from science fiction to the core of modern governance. It has become increasingly integrated into city governance, public services, policymaking, and crisis management, leaving public managers to navigate efficiency gains alongside accountability gaps and algorithmic bias.
 AI for Better Government
 —
 Essential Insights for Academics and Practitioners
 addresses this tension by treating AI governance as a living ecosystem. It also takes an innovative, interdisciplinary, and international approach to explore the rapidly evolving role of AI in public policy and management worldwide.
 
 Written from a pracademic perspective, this book brings together global leading academics and practitioners. Drawing on case studies and real-world examples, it equips readers with tools needed to navigate the complexities of AI adoption for better government outcomes. Each chapter ends with “Questions for Reflection” to fuel active learning and organizational readiness audits. Whether you are a student entering public service, a policymaker weighing decisions, or a researcher mapping digital governance, this book meets you wherever you are.

Essential Insights for Academics and Practitioners

Artificial Intelligence for Better Government

Generative KI verändert die Medienlandschaft mit beispielloser Geschwindigkeit und Reichweite. Dieses Buch untersucht die disruptiven Auswirkungen dieser Technologien auf den Mediensektor. Von der Einführung von Werkzeugen wie ChatGPT bis hin zur Erstellung synthetischer Medien bietet es eine fundierte, wissenschaftliche Analyse darüber, wie generative KI die Erstellung, Verbreitung und Nutzung von Inhalten verändert.
Es vereint eine multidisziplinäre Gruppe von Wissenschaftlerinnen und Wissenschaftlern, die vertiefte Diskussionen über die Herausforderungen und Chancen KI-gestützter Innovationen liefern. Anstatt isolierte Forschungsergebnisse zu präsentieren, zielt dieser Sammelband darauf ab, die verschiedenen Dimensionen der KI-basierten Mediendisruption systematisch zu analysieren und den Leserinnen und Lesern ein umfassendes Verständnis der aktuellen Entwicklungen zu vermitteln.
Dabei werden zentrale Fragen zu den Auswirkungen auf Medienprodukte, Märkte, Fachkräfte und Publikum behandelt und zugleich wichtige Einblicke sowie zukunftsorientierte Perspektiven geboten. Das Buch ist eine unverzichtbare Lektüre für Forschende, Medienpraktikerinnen und -praktiker sowie alle, die sich für die Schnittstelle von Technologie und Medien interessieren.
Indem es die Essenz aktueller technologischer Fortschritte einfängt, eröffnet es zugleich einen visionären Ausblick auf zukünftige Entwicklungen und stattet Wissenschaft und Praxis mit dem nötigen Wissen aus, um den fortlaufenden digitalen Wandel zu gestalten. Durch die Zusammenführung interdisziplinärer Perspektiven versteht sich dieser Band als wegweisender Leitfaden für alle, die sich an der Schnittstelle von Medienwissenschaft, Technologie und digitaler Innovation bewegen, und fördert einen fundierten Dialog über die Gestaltung der sich wandelnden, KI-getriebenen Medienlandschaft.

Innovation, Transformation und Zukunft der Medien im KI- Zeitalter

Handbuch der KI-basierten Mediendisruption

Dieses Grundlagenwerk bietet den Leserinnen und Lesern einen ganzheitlichen Überblick über Ziele, Strategien und Maßnahmen des Digitalmarketings. Das Digitalmarketing-Management wird dabei entlang der drei Kernbereiche „Analytics und Controlling“, „Ziele und Strategien“ und „Digitaler Marketing-Mix“&nbsp;vorgestellt.Letzterer&nbsp;umfasst die digitale Produkt-, Preis-, Vertriebs- und Kommunikationspolitik.
Zentrale Begriffe werden präzise definiert, systematisch voneinander abgegrenzt und in eine konsistente Gesamtstruktur eingeordnet. Zahlreiche übersichtliche Abbildungen und Praxisbeispiele veranschaulichen die vorgestellten Inhalte. Dieses Buch richtet sich an Dozierende, Studierende sowie Praktikerinnen und Praktiker gleichermaßen und eignet sich als fundierte Einstiegsliteratur in die Grundlagen des Digitalmarketings.
Der Inhalt

Einführung in die Digitalisierung
Konzeptionelle Grundlagen des Digitalmarketings
Das Umfeld des Digitalmarketings
Analytics und Controlling im Digitalmarketing
Ziele und Strategien im Digitalmarketing
Digitale Produktpolitik
Digitale Preispolitik
Digitale Vertriebspolitik
Digitale Kommunikationspolitik

Die Autorin
Linn Viktoria Zaglauer ist seit 2020 Professorin für Marketing an der TH Köln. Zuvor arbeitete sie in verschiedenen leitenden Managementpositionen bei der REWE Group in Köln und beim EDEKA-Verbund in Hamburg. Ihrer Promotion in Marketing bei Prof. Dr. Peter Kenning an der Zeppelin Universität in Friedrichshafen am Bodensee ging ein Masterabschluss in Wirtschaftswissenschaften ebenfalls an der Zeppelin Universität und ein Bachelorabschluss in Wirtschaftspsychologie an der Ruhr-Universität Bochum voraus. Ihre Forschungs- und Lehrschwerpunkte sind u.a. Digitalmarketing, Brand Management und Marketing Analytics bzw. Data Analytics.

Dieses Grundlagenwerk bietet den Leserinnen und Lesern einen ganzheitlichen Überblick über Ziele, Strategien und Maßnahmen des Digitalmarketings. Das Digitalmarketing-Management wird dabei entlang der drei Kernbereiche „Analytics und Controlling“, „Ziele und Strategien“ und „Digitaler Marketing-Mix“&nbsp;vorgestellt.Letzterer&nbsp;umfasst die digitale Produkt-, Preis-, Vertriebs- und Kommunikationspolitik.Zentrale Begriffe werden präzise definiert, systematisch voneinander abgegrenzt und in eine konsistente Gesamtstruktur eingeordnet. Zahlreiche übersichtliche Abbildungen und Praxisbeispiele veranschaulichen die vorgestellten Inhalte. Dieses Buch richtet sich an Dozierende, Studierende sowie Praktikerinnen und Praktiker gleichermaßen und eignet sich als fundierte Einstiegsliteratur in die Grundlagen des Digitalmarketings.Der Inhalt<ul><li>Einführung in die Digitalisierung</li><li>Konzeptionelle Grundlagen des Digitalmarketings</li><li>Das Umfeld des Digitalmarketings</li><li>Analytics und Controlling im Digitalmarketing</li><li>Ziele und Strategien im Digitalmarketing</li><li>Digitale Produktpolitik</li><li>Digitale Preispolitik</li><li>Digitale Vertriebspolitik</li><li>Digitale Kommunikationspolitik</li></ul>

Eine Einführung in Ziele, Strategien und Maßnahmen

Grundlagen des Digitalmarketings

You know you have more to offer, but you're tired of waiting for a seat at the table to prove it. Most emerging leaders feel stuck in a holding pattern, believing that their ability to make an impact is capped by their current title or the person above them on the org chart. But influence isn't a reward for a promotion. It's a muscle you build in the mundane, everyday moments of your current role.In 90 Days to Grow Your Influence Clay Scroggins, bestselling author of How to Lead When You're Not in Charge, provides a daily roadmap for the "not-in-charge" leader. Drawing from his foundational work on leveraging influence without authority, this 90-day reader helps you navigate the tension of having great responsibility but very little power.Each day is designed to be a "snackable" but substantial 5-minute read, perfect for your morning coffee or the commute to the office. Through a mix of relatable stories, leadership metaphors, and spiritually grounded reflections, you'll learn how to: <ul><li>Understand Identity: Secure your worth in who you are, not just what you do or what your business card says.</li><li>Lead Yourself: Master the disciplines of self-awareness and emotional intelligence.</li><li>Choose Positivity: Cultivate a resilient, solution-oriented mindset that shifts the energy of every room you enter.</li><li>Think Critically: Stop being a passive observer and start solving problems.</li><li>Reject Passivity: Take ownership of the ground you're standing on today.</li><li>Challenge Well: Influence the leaders above you with relational equity and wisdom.</li></ul>Whether you are a new hire, a middle manager, or an aspiring executive, this book is your daily reminder that your seat on the org chart doesn't define your impact. You have everything you need to start leading right where you are. Real influence starts here.

You know you have more to offer, but you're tired of waiting for a seat at the table to prove it. Most emerging leaders feel stuck in a holding pattern, believing that their ability to make an impact is capped by their current title or the person above them on the org chart. But influence isn't a reward for a promotion. It's a muscle you build in the mundane, everyday moments of your current role.In 90 Days to Grow Your Influence Clay Scroggins, bestselling author of How to Lead When You're Not in Charge, provides a daily roadmap for the "not-in-charge" leader. Drawing from his foundational work on leveraging influence without authority, this 90-day reader helps you navigate the tension of having great responsibility but very little power.Each day is designed to be a "snackable" but substantial 5-minute read, perfect for your morning coffee or the commute to the office. Through a mix of relatable stories, leadership metaphors, and spiritually grounded reflections, you'll learn how to:<ul><li>Understand Identity: Secure your worth in who you are, not just what you do or what your business card says.</li><li>Lead Yourself: Master the disciplines of self-awareness and emotional intelligence.</li><li>Choose Positivity: Cultivate a resilient, solution-oriented mindset that shifts the energy of every room you enter.</li><li>Think Critically: Stop being a passive observer and start solving problems.</li><li>Reject Passivity: Take ownership of the ground you're standing on today.</li><li>Challenge Well: Influence the leaders above you with relational equity and wisdom.</li></ul>Whether you are a new hire, a middle manager, or an aspiring executive, this book is your daily reminder that your seat on the org chart doesn't define your impact. You have everything you need to start leading right where you are. Real influence starts here.

Daily Habits for Leading from Any Level

90 Days to Grow Your Influence

Artificial Intelligence and the Rule of Law

This book offers a timely examination of AI regulation in the era of Industry 5.0, where innovation must be balanced with human well-being, sustainability, and responsible governance. It explores how artificial intelligence is transforming healthcare, environmental stewardship, corporate governance, digital commerce, and emerging technologies while creating new regulatory, ethical, and societal challenges. As AI increasingly influences critical decisions across healthcare systems, innovation ecosystems, educational institutions, and business environments, policymakers and practitioners face growing questions regarding accountability, transparency, safety, trust, privacy, and human rights. Addressing these concerns, this edited volume brings together leading scholars and experts to examine the evolving legal, ethical, and governance frameworks needed to support responsible AI adoption.The chapters cover a diverse range of contemporary topics, including AI-enabled drug discovery, healthcare decision-making, medical liability, patient rights, sustainability governance, climate and environmental regulation, AI in education, intellectual property and innovation, corporate governance, e-commerce regulation, cybersecurity, regulatory sandboxes, and explainable AI in high-risk sectors. Together, these contributions provide interdisciplinary perspectives on how AI can be developed and governed in ways that foster innovation while protecting societal interests.A central theme of the book is the Industry 5.0 vision of human-centric technological progress. The contributors highlight how effective regulation can promote trustworthy AI systems that support sustainable development, strengthen innovation, encourage responsible technological deployment, and create long-term value for society. By bridging law, policy, governance, healthcare, sustainability and technology studies, this volume offers valuable insights into the opportunities and challenges of AI-driven transformation. It provides a forward-looking resource for understanding how regulatory frameworks can enable innovation while ensuring that technological advancement remains ethical, inclusive, and sustainable.This book is intended for researchers, academics, policymakers, regulators, healthcare professionals, technology practitioners, industry leaders, graduate students, and readers interested in artificial intelligence, Industry 5.0, sustainability, healthcare innovation and emerging technologies.

Healthcare, Sustainability, Innovation and Emerging Technologies

AI Regulation in Industry 5.0

Demis Hassabis, DeepMind and the Quest for Superintelligence

The Infinity Machine

Banking, Money and International Finance

The emergence of financial technologies has unlocked a myriad of possibilities for reshaping governance systems, from the grassroots level of micro-governance to the broader scope of national and transnational governance. This book thoroughly examines the significant impact of cutting-edge financial technology on enhancing worldwide access to financial services. In an era marked by persistent governance challenges, it highlights the transformative potential of AI-driven solutions in fostering more equitable economic participation. Overcoming traditional banking barriers to serve underserved and unbanked communities, the book investigates the fourth wave of fintech innovation depicted by AI, blockchain technologies and decentralized systems. The book begins by presenting the fundamentals of digital innovation, particularly emphasising the transformative role of AI-powered financial tools in improving banking experiences for various global communities. It emphasizes the role of digital payment platforms in bridging the gap between urban and rural populations, as well as the way blockchain technology and smart contracts are setting new benchmarks for transaction security and transparency. Its primary focus is on the strategies for overcoming financial exclusion. Cybersecurity compliance, ethical AI, data governance, and regulatory coordination are considered essential for creating trustworthy digital financial systems. Additionally, it thoroughly examines the alternative credit scoring methods that use non-traditional data to transform lending and presents the opportunities and challenges that will shape the future of finance, with a particular emphasis on central bank digital currencies (CBDCs), sustainable blockchain solutions, and artificial intelligence collaborations. For scholars, researchers and policymakers working to create a more accessible and sustainable financial future, the book offers a thorough overview of the state of inclusive fintech today and a predictive outlook on how technology can promote global economic equity.

Financial Innovation for Inclusive and Equitable Digital Economies

Turn AI investment into scalable business impact by enabling your workforce to build the solutions they actually need. From AI Users to Solution Builders is a strategic guide for senior AI, technology, and transformation leaders who want to move beyond underperforming, centralized AI initiatives, and unlock real enterprise value. As organizations struggle to translate AI into measurable results, this book shows how shifting from top-down deployment to workforce-led solution building creates faster adoption, stronger ROI, and sustained innovation. Written by experienced AI leader Wei Manfredi, this book combines strategic insight with practical execution. It draws clear parallels between failed digital transformation efforts and current AI adoption challenges, while demonstrating how natural language interfaces are reshaping access to AI. By enabling non-technical professionals to design their own tools, organizations can embed AI directly into workflows, decision-making, and daily operations. You'll learn how to: - Shift from centralized AI models to workforce-driven innovation - Enable employees to build AI solutions for real workflows - Design scalable infrastructure for AI solution development - Apply change management to overcome resistance and drive adoption &gt;Featuring real-world examples from organizations including Lululemon, Google, Oracle, and JPMorgan Chase, this book provides a proven framework for embedding AI into everyday collaboration, accelerating innovation, and future-proofing your organization's competitive advantage. Themes include: AI strategy, AI adoption, workforce transformation, AI governance, enterprise AI, change management

Strategic Blueprints for AI-Driven Marketing in the Digital Era

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