Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Publikationen

Publications

Literatur

Onlinemodule LEXIA

Modules en ligne LEXIA

Bücher

Livres

Buchreihen

Collections

Datenbanken

recht.ch

Studienliteratur

Littérature pour les études

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Strategic Blueprints for AI-Driven
Marketing in the Digital Era

Strategic Blueprints for AI-Driven Marketing in the Digital Era

The AI Strategy Playbook tackles the biggest paradox of our time: while AI grows exponentially more powerful and affordable, most organizations remain stuck in pilots that never scale. The result is frustration, "AI fatigue," and missed opportunities. This book delivers a practical, structured roadmap that has already guided thousands of executives on how to embed AI into strategy, operations, and business models.Combining academic rigor with hands-on frameworks, global strategy expert René Bohnsack introduces four AI Stacks that every leader needs: the Skill Stack, the Transformation Stack, the Strategy Stack, and the Governance &amp; Control Stack. Together, they help executives move step by step from isolated experimentation to full integration of AI into organizations. The playbook is practical and tested:<ul> <li>The Skill Stack teaches prompting, responsible use, tools use, co-intelligence, and AI mastery.</li> <li>The Transformation Stack provides tools and tactics to move from experimentation with AI to acceleration of use cases and full integration.</li> <li>The Strategy Stack adapts the Play-to-Win model for the AI era, guiding leaders through aspiration, opportunity mapping, building AI moats, designing an AI business model, and creating a roadmap including data readiness.</li> <li>The Governance &amp; Control Stack ensures governance across five dimensions - operational, ethical, legal, environmental, and strategic - and measures progress through the AI Balanced Scorecard.</li> </ul>This book provides the tools, language, and confidence for leaders to act decisively. Readers will not only understand AI's strategic implications but will gain a practical playbook to lead transformation. AI Strategy Playbook: From Zero to 100 is the essential guide for leaders determined to move past hype, avoid paralysis, and create lasting advantage in the age of AI.

From Zero to 100

The AI Strategy Playbook

Accelerating Innovation in the Age of Artificial Intelligence

SuperCreativity

Your AI isn't broken. Your playbook is.

AI project failures don't come from bad models. They come from old habits. Lock AI down like software and you kill its value. Let it roam and it drifts. Mistakes ship and scale. WISER is the field manual for teams operationalizing AI.

Written by Robb Wilson and Anthony Franco, practitioners with twenty years of shared experience building systems for over half the Fortune 100, The WISER Method delivers a systematic approach to AI implementation built on AI First Principles, an open-source framework of twelve constraints governing how AI systems succeed and fail.

Inside: a full-length narrative case study following one company from discovery through deployment. Twenty-six Plays with objectives, inputs, steps, success criteria, adaptations, and pitfalls. Over twenty downloadable templates. Advanced frameworks for risk, autonomy, measurement, and knowing when to rebuild.

For leaders: roughly 80 pages of strategic foundation to sponsor well and recognize when things go wrong. For practitioners: the entire book is your workbook.

Five canons. One method. Built by people who ship.

Build What Matters with AI First Principles

WISER Method Master Playbook

This open access book critically analyses a wide range of consumer law issues generated or exacerbated by the Internet of Things. The Internet of Things challenges many of the dichotomies which have shaped current laws: goods-services, hardware-software, tangible-intangible, online-offline. The book focuses on 4 specific challenges: things-as-service, liability, bricking of physical devices through software control, and the potential for enhanced personalisation, especially for digital assistants. The chapters analyse specific applications such as smart homes, connected cars, and consumer wearables with a view to providing innovative solutions to the new challenges posed by the Internet of Things, and to steer the development of the Internet of Things in a fairer direction. As well as offering an important analysis of the potential for smart consumer laws in the Internet of Things, the book also provides important insights into the growing divergence between Germany's and the UK's consumer laws since Brexit. The ebook editions of this book are available open access under a CC BY 4.0 licence on bloomsburycollections.com. Open access was funded by UKRI (Arts and Humanities Research Council) and the German Research Foundation (DFG).

Lessons from Germany and the United Kingdom

From Smart Technologies to Smart Consumer Law

This book explores the&nbsp;application of theories of strategy and international trade to the global banking industry, covering both commercial and investment banks. Chapters&nbsp;incorporate analyses from the perspective of banks and regulators in the post-financial crisis period. The author traces the history of international financial institutions, and also looks to the development of bank structure over time to the present day. The book adopts a&nbsp;multifaceted&nbsp;view of the international&nbsp;banking industry, beginning with theories of strategy and internationalism, and finishing with current and&nbsp;practical&nbsp;issues faced within the transnational banking community.

Evolution, Trade and Competition

International Banking and Bank Strategy

Das erste Lexikon im Fintech-Bereich stellt mit über 800 Stichworten einschlägiges Know-how zur „Financial Technology“ bereit und hilft damit bei der Klärung aktueller Begrifflichkeiten. Dem interdisziplinären Charakter der Fintech-Entwicklung zufolge sind die Begriffe an der Schnittstelle von (Wirtschafts-)Informatik, Finanzwissenschaft und Innovationsmanagement verortet. Die Fintech-Terminologie richtet sich dabei mit ihren konzise beschriebenen und mit anschaulichen Grafiken ergänzten Inhalten gleichermaßen an Studierende sowie Interessierte aus Wissenschaft und Praxis.
 
 Die AutorenProf. Dr. Rainer Alt ist Professor für Wirtschaftsinformatik an der Universität Leipzig und Autor zahlreicher Publikationen im Fintech-Bereich.&nbsp;Dr. Stefan Huch ist Senior Director bei Capgemini Invent und vertritt die Professur Digitalisierung von Unternehmensprozessen an der Hochschule Merseburg.
 
 Würdigungen„Aus meiner Sicht als Führungskraft einer global agierenden Bank ist das Fintech-Lexikon ein sehr gelungenes Nachschlagewerk, das alle relevanten Begrifflichkeiten in einer sehr verständlichen Art strukturiert darstellt und erläutert- eine gute Stütze, um in der Praxis die relevanten Begrifflichkeiten der Fintech-Szene im Überblick zu haben." Achim Lebeau, COO, DB Privat- und Firmenkunden AG„Selbst gründen bedeutet in vielen Bereichen ins kalte Wasser geworfen zu werden. Man muss in kürzester Zeit zum Allround-Experten werden: im Sales, im Marketing, im Finance oder im Fundraising. Hier eine strukturierte Übersicht aller Begrifflichkeiten der Startup-Welt an der Hand zu haben, ist eine enorme Hilfe.“ Jenny Saft, Geschäftsführung und Co-Founderin, Oviavo GmbH„Dieses Fintech-Lexikon bietet einen hervorragenden Orientierungsrahmen, indem es alle relevanten Begrifflichkeiten im Kontext der digitalisierten Finanzwelt aufgreift. Diese sind konsequent strukturiert und inverständlichen Worten definiert. Ein wertvoller Beitrag für die Praxis.“ Thomas Zerndt, CEO, Business Engineering Institute St. Gallen AG

Begriffe für die digitalisierte Finanzwelt

Fintech-Lexikon

An acclaimed New York Times Magazine writer brings us into the world of the controversial technology firm Palantir and its very colorful and outspoken CEO, Alex Karp, tracing the ascent of Big Data, the rise of surveillance technology, and the shifting global balance of power in the 21st century. Palantir builds data integration software: its technology ingests vast quantities of information and quickly identifies patterns, trends, and connections that might elude the human eye. Founded in 2003 to help the US government in the war on terrorism—an early investor was the CIA—Palantir is now a $400 billion global colossus whose software is used by major intelligence services (including the Mossad), the US military, dozens of federal agencies, and corporate giants like Airbus and BP. From AI to counterterrorism to climate change to immigration to financial fraud to the future of warfare, the company is at the nexus of the most critical issues of the twenty-first century. Its CEO, Alex Karp, is a distinctive figure on the global business scene. A biracial Jew who is also severely dyslexic, Karp has built Palantir into a tech giant despite having no background in either business or computer science. Instead, he’s a trained philosopher who has become known for his strongly held views on a range of issues and for his willingness to grapple with the moral and ethical implications of Palantir’s work. Those questions have taken on added urgency during the Trump era, which has also brought attention to the political activism of Karp’s close friend and Palantir cofounder Peter Thiel. In The Philosopher in the Valley, journalist Michael Steinberger explores the world of Alex Karp, Palantir, and the future that they are leading us toward. It is an urgent and illuminating work about one of Silicon Valley’s most secretive and powerful companies, whose technology is at the leading edge of the surveillance state.

Alex Karp, Palantir, and the Rise of the Surveillance State

The Philosopher in the Valley

Unlock competitive advantage every single day.HBR Daily Strategist provides 365 days' worth of insights and advice, helping you to regularly think about and improve your strategic decision-making. Every page offers something new, whether it's a description of an essential strategic concept, a quote to inspire your thinking, or a proven framework to apply. And each day presents you with an opportunity to take on topics such as building your company's distinct competencies, defining your vision and purpose, and ensuring successful alignment and execution across your organization.Elevate your leadership with wisdom drawn from the best of Harvard Business Review.

365 Insights for Exceptional Leadership

HBR Daily Strategist

Gen AI is changing the way you work. So why is your team stuck in neutral?The adoption of generative AI is now widespread, yet it is still typically used on an individual basis: one person, one screen, one task. Meanwhile, the most important work in organizations happens in teams. The transformative potential of enhancing teamwork with gen AI is too big to ignore; fortunately, you can make AI-enabled collaboration real right now and see immediate results.The HBR Guide to Generative AI for Teams is packed with practical tips, prompts, and case studies to elevate team-based work. Whether you're a team leader, manage AI transformation initiatives, or facilitate group work of any kind, you'll learn how to: <ul><li>Bring gen AI into any meeting, workshop, or session</li><li>Run better brainstorms, business reviews, and retrospectives</li><li>Leverage gen AI as a team member, not just a notetaker</li><li>Use your team's collective judgment to avoid pitfalls</li><li>Reach team outcomes that were impossible before gen AI</li><li>Establish a new "humans+AI" way of working in teams</li></ul>Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

HBR Guide to Generative AI for Teams

Master's Thesis from the year 2025 in the subject Leadership and Human Resources - Recruiting, grade: 1,2, University of Applied Sciences Dortmund, language: English, abstract: This master's thesis explores the role of artificial intelligence (AI) in modern recruitment processes with a particular focus on applicants' trust. As digitalization and AI increasingly transform the world of work, organizations are adopting AI-supported recruiting tools to enhance efficiency, standardization, and data-driven decision-making. At the same time, the use of AI in personnel selection raises important questions regarding transparency, fairness, and acceptance from the applicants' perspective.

The objective of this thesis is to examine how applicants perceive AI-assisted recruitment processes and which aspects are relevant for the development of trust in this context. To address this research objective, a qualitative research design was chosen. Semi-structured interviews were conducted with participants who had either experienced AI-supported recruitment processes or reflected on their expectations toward such processes.

The empirical data were analyzed using qualitative content analysis following Kuckartz' approach. This method allows for a systematic examination of subjective perceptions, attitudes, and evaluations, while combining theory-driven and data-driven coding. The analysis focuses on applicants' experiences with different forms of AI usage in recruitment, their expectations toward human and technological decision-making, and their assessment of AI-supported processes within the broader candidate journey.

By linking theoretical concepts of trust in technology with empirical insights from applicants, this thesis contributes to the growing body of literature on AI in recruiting. In addition, it provides a structured foundation for further academic research and offers valuable insights for organizations seeking to better understand applicant perspectives on AI-supported recruitment processes.

Artificial intelligence in the recruitment process. How can companies gain applicants' trust?

How optimizing your supply chain can save you millions

The Leaky Pipe

An Inc. Original book

A Practical Guide to Making AI Work for Your Business
Artificial intelligence isn't just another passing tech trend-it's a transformational advantage that can redefine productivity, elevate decision-making, and accelerate business growth. In Let AI Be Your Coach, Shashank Shekhar, founder and CEO of InstaMortgage and InstaAI, breaks down what's truly possible when AI becomes an active partner in your professional life.
Drawing from real-world case studies, proven strategies, and actionable prompts, this book guides you step-by-step to integrate AI into your daily workflow. You'll follow two fictional entrepreneurs-new to AI but determined to grow-as they demonstrate how these tools can be applied in real scenarios to solve problems, create clarity, and unlock new opportunities.
Through this playbook, you'll learn how to:
¿Build powerful AI-driven knowledge bases
¿Use AI to analyze data and shape smarter sales and marketing strategies
¿Stay ahead of the curve as businesses shift from AI hesitation to an AI-powered renaissance
Designed for sales professionals, marketers, business owners, and anyone looking to scale their impact, Let AI Be Your Coach shows you how to transform AI from a buzzword to a strategic partner that helps you drive growth and gain a competitive advantage.

Unlocking Transformation and Mastery for Sales and Marketing

Let AI Be Your Coach

Strategic Blueprints for AI-Driven Marketing in the Digital Era

Autres titres sur ce thème