Über uns

À propos de nous

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Barrierefreiheit

Accessibilité

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Persönlichkeitsrecht

Droit de la personnalité

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Swisslex

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Open Access Policy

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Unser Magazin

Notre magazine

Vision und Mission

Vision et mission

Partner

Partenaires

Unternehmenskultur

Culture d'entreprise

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Sortiment & Suche

Catalogue & Recherche

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Fachkatalog Recht

Catalogue de droit

Routledge Research in Journalism

Coatney C: Spotlight on Journalism and
Popular Heroism

Spotlight on Journalism and Popular Heroism

The Rise from Tabloid Stars to Digital Activists

A fascinating examination of how wellness influencers have shaped a booming global industry--and why we should take their cultural power seriously.Wellness influencers are powerful players in the health space, guiding what we eat, how we exercise, and even how we define well-being. Wellness insider Mariah L. Wellman examines how US social media influencers have transformed the industry by positioning themselves as relatable authorities, often rivaling actual health experts in reach while redefining who gets to claim health and vitality.In Search of Wellness offers the first in-depth analysis of the wellness influencer industry, explaining not only how it works but why it resonates so deeply. Drawing on interviews with popular influencers and nearly a decade of research on the wellness industry, Wellman shows how influencers blend personal narratives with expert knowledge to build trust and expand their authority, attracting followers from around the world. Timely and accessible, this book reveals how influencers are redefining wellness itself--and why so many of us are eager to follow their lead.

How Social Media Influencers Transformed an Industry

In Search of Wellness

The Business of Public Relations is a comprehensive study of public relations as a strategic and socially responsible management discipline. It combines theoretical foundations, strategic planning models and practical tools to foster high-quality relationships and enhance corporate reputation.The book provides readers with a structured and accessible approach to mastering public relations, integrating theoretical insights with practical applications. It introduces a new strategic planning model (SMOPR) that guides readers through the phases of analysis, planning, implementation, and evaluation. Chapter recap questions and detailed checklists reinforce understanding and enable students and professionals to apply key concepts effectively in real-world contexts. It's clear and accessible language, combined with rigorous academic standards, makes it an invaluable resource for bridging the gap between academic knowledge and professional practice.Written primarily for undergraduate students, this textbook is also suitable for postgraduate courses and for practitioners in public relations and corporate communication.

Practical Strategies for Modern Communication

The Business of Public Relations

Uncover the psychological shortcuts that shape every decision you make - and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, behavioural science expert Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, he draws on evidence from academia, real-life ad campaigns and his own original research. Entertaining and highly accessible, The Choice Factory is made up of 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Shotton interviews some of the smartest and most influential thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. Covering everything from priming to the pratfall effect, charm pricing to the curse of knowledge, with The Choice Factory as your guide it has never been easier to apply the science of behavioural economics to marketing. 'Actionable, memorable and powerful' - Seth Godin, bestselling author of This is Marketing Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

Harriman House Essentials

The Choice Factory

A major reassessment of the British government's communication of the goals of the Second World War and how its propaganda undermined the people's faith in the reliability of war news and the credibility of political leaders.

While waging war against enemies overseas, governments also need to win the hearts and minds of their own citizens. The media is critical to delivering the official message, raising public support for war, maintaining morale, spelling out what is to be achieved, downplaying setbacks, and presenting a bright vision of the postwar future. ln public memory, the British people were united in their support for the Second World War. Yet this popular image of the People's War neglects the fact that the war had to be sold.
 
In this work stretching from appeasement in 1938 through victory, award-winning historian Steven Casey examines how media, government, and armed forces worked to convince the British public to support the war, as well as the ways the British home front often questioned and challenged the official line. Using a vast array of primary sources, some of them previously untapped, he looks at the broad range of problems and policies that needed to be defended and explained, censored and concealed. The venues range widely from the battlefield to the football field, from the rubble-strewn cities of blitzed Britain to the faraway outposts of Empire. ln his chronological narrative of the war, Casey shines light on numerous high-profile episodes, including Munich and Dunkirk, the Battle of Britain and the Blitz, evacuation and rationing, and the campaigns in Africa, Asia, and Europe. Throughout, Casey stresses how the British military forged a relationship with reporters, how this relationship shaped news coverage of the fighting, and how this coverage in turn exerted a profound impact on every other dimension of the government's private and public actions. No one before has examined how all the branches of the armed services kept the home front informed about progress and especially setbacks. Officials, Casey argues, failed to communicate effectively with the British people, which undermined public trust and called the credibility of the political leadership into question. Remarkably, the BBC and Fleet Street sometimes relayed German communiqués to the public because the British government failed to release timely reports of its own. 
 
The Sceptic Isle provides a bold reassessment of how the British government sold the Second World War to the British public. It powerfully showcases how the attempt to mould and manipulate coverage of battles created a major credibility gap that cast a long shadow over the British government's efforts to sell the different dimensions of the Second World War to the home front.

How the British Government Sold the Second World War

The Sceptic Isle

Cinema Cultures in Contact

A free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit www.luminosoa.org to learn more. This wide-ranging intellectual and media history traces China's emergence as a modern state in which boundaries blur between art and design, education and psychological conditioning. Tracking the parallel development of set design and social engineering from the 1920s to the 1960s, Background Matters examines the concept of huanjing (environment), a neologism introduced at the turn of the twentieth century that evoked heated intellectual debates and inspired frenzied aesthetic experimentation. Weihong Bao shows how efforts to reshape the mind consolidated the idea and art of environment by advancing a new theoretical notion of set design: both as aesthetic organization across film, theater, radio, and television and as social experimentation in worldmaking across geopolitical and transnational contexts. Inventive and breathtaking in scope, this book radically rethinks environment not as an external object but as the nexus of mind, medium, and society.

Set and Design, Mind and Environment

Background Matters: Volume 9

Bloomsbury Fandom Primers

This book delves into the world of "fandom nationalism," where the lines between fan devotion and nationalistic fervor blur within the East Asian media landscape. Taking a non-Western perspective in fan studies, this book challenges conventional understandings of fandom nationalism. While the concept usually describes how citizens passionately adore their nation akin to idolizing celebrities, this ground-breaking research adds a captivating twist: such passion encompasses not only the expressions of love fans shower upon their idols but also the intense hatred anti-fans direct towards stars - fans strategically employ nationalism as a weapon to win fan wars. This enriches the concept of fandom nationalism, exploring how fans use participatory censorship practices to accuse celebrities and their followers of problematic political stances, thereby channeling collective nationalist anger to exact revenge on despised celebrities, such as Zhang Zhehan, a Boys' Love drama actor who was banned by the authorities and the industry for taking photos at the Yasukuni Shrine in Japan. Through a thorough review of relevant literature and detailed fieldwork data, this book reveals how fans and anti-fans participate in various stages of the banning process, leading to the career downfall of top stars in China. This brutal battleground, akin to cancel culture, is a product of the collusion among fans, netizens, the party-state, media platforms, and businesses, where fans' participation in nationalist practices can also be performative patriotism, driven by the desire to protect their idols and themselves. Using examples from China and beyond, Fandom Nationalism explores the relationship between fandom and the state more broadly.

Participatory Censorship and Performative Patriotism in East Asia

Fandom Nationalism

This book examines climate change and the need for advertising creatives to think and create strategically in order to educate about the human role in climate adaptation.&nbsp;As more brands and organizations feel the economic and cultural effects of climate realities, there is an urgent need for the advertising industry to offer smarter, creative approaches to messaging about this phenomenon. Creatives must use their ability to translate complex issues into messages that resonate with multiple audiences while&nbsp;bridge the gap between consumers and climate understanding. The author argues that brands and corporations have a social responsibilty to provide this value, thereby fighting misinformation and emboldening citizens to work toward adaptive behaviors with understanding of basic climate science. Through the themes of complexity, creativity, and courage, this book synthesizes theory on audience engagement and discusses how to frame the climate issue effectively.

Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world. For brands and their agency advocates, this demands a courageous approach to crafting work that engages a range of audiences, people often polarized and politically divided. How can the vibrant creative industry play a leading role in helping humanity adapt to climate change? What climate science resources exist that aid in developing smart communication platforms? How does a creative strategist grow skills necessary for this most important assignment?&nbsp;Brave Work, a guide for creatives in all career stages, develops a mission statement for creative leadership in these complicated times.

A Creative's Guide to Making Compelling Advertising and Brand Messages in Complicated Times

Brave Work in the Age of Climate Change

A revelatory, jaw-dropping portrait of Tucker Carlson's career and his history of reinvention, and a story of how the right-wing media lost its mind.
New York Magazine writer Jason Zengerle's eye-opening narrative follows Tucker Carlson's infamous journey from gifted young intern at The Weekly Standard to a noxious talking head on Fox News, and then to his dethroning and defenestration.
In the tradition of Our Man and The Loudest Voice in the Room, Zengerle examines how Tucker Carlson's Zelig-like career offers a unique lens into the confusing, myopic, and utterly shameless evolution of American conservatism, its media presence and punditry, from the 1990s to the present.

A revelatory, jaw-dropping portrait of Tucker Carlson’s career and his history of reinvention, and a story of how the right-wing media lost its mind. 
New York Magazine writer Jason Zengerle’s eye-opening narrative follows Tucker Carlson’s infamous journey from gifted young intern at New Republic to a noxious talking head on Fox News, and then to his dethroning and defenestration.
In the tradition of Our Man and The Loudest Voice in the Room, Zengerle examines how Tucker Carlson’s Zelig-like career offers a unique lens into the confusing, myopic, and utterly shameless evolution of American conservatism, its media presence and punditry, from the 1990s to the present.

Tucker Carlson and the unravelling of the conservative mind

Hated by All the Right People

How has fashion become such an important signifier of French nationhood? How has fashion journalism been used to mediate political ideologies like fascism? These questions and more are answered in the first book to comprehensively explore the interactions between fashion, the media, soft power, and nationhood. With a geographically diverse range of case studies and a unique focus on fashion journalism, Fashion and Power covers the origins of the relationship between fashion, cultural power, and national identity in 'courtly' societies, through the Cold War to the identities of emerging fashion nations such as China and Nigeria. Examining figures from 'La Jeune Fille Américaine' to First Ladies, Nelson Best argues how, in Susan Kaiser's words, 'representations of nation are built on the backs of women's bodies.' By exploring fashion journalism as a discourse of cultural power that shapes the identity of nations in different times and places, Fashion and Power reveals the contingency of these power relations and the possibility of their renegotiation. This accessible and highly engaging book is an invaluable resource not only for fashion studies students but also for those in media and cultural studies and anyone interested in fashion, identity, and power.

Industry, Journalism, and Nation

Fashion and Power

To understand today's world-its media, its politics, and its culture wars-you must first understand Rupert Murdoch. For seventy years, he cultivated leaders like Margaret Thatcher, Ronald Reagan, Tony Blair, and, eventually, Donald Trump. Across continents and decades, presidents and prime ministers sought his favor-and feared his wrath. But Murdoch's real achievement is how he built that influence in the first place.&nbsp;At twenty-one years old, he inherited two failing Australian papers after his father's sudden death left the family in debt with rivals circling. Deal by deal, he fought his way from Adelaide to London to America, buying up ailing newspapers that his established competitors were convinced would fail. With each win, he wagered more, until he'd assembled a globe-spanning empire that gave him leverage over politics, culture, and the news itself. He nearly lost it all under a mountain of debt in 1990. He missed the internet, twice. A phone-hacking scandal made him a pariah in the UK. And late in life, he fought his own children over who would inherit what he'd built. Yet Murdoch's influence persisted through every crisis: his career both masterclass and cautionary tale about the power that comes from controlling the story. Drawing on hundreds of interviews, this sweeping biography reveals the man behind the empire-and the century he helped shape.

Rupert Murdoch and the Deals That Shaped a Century

Empire of Influence

Spotlight on Journalism and Popular Heroism

Weitere Titel zum Thema