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Sport Sponsorship Insights
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Sport Sponsorship Insights

Buch (broschiert)ca. 36.50 CHF
lieferbar in ca. 10-20 Arbeitstagen

Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.

Mai 2023, ca. 138 Seiten, Sport Business Insights, Englisch
Taylor and Francis
978-0-367-72395-8

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