Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.

mai 2023, env. 138 pages, Sport Business Insights, Anglais
Taylor and Francis
978-0-367-72395-8

Autres titres de la collection: Sport Business Insights

Afficher tout

Autres titres sur ce thème