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Social Media Marketing for Beginners 2026

Kade B: Social Media Marketing for
Beginners 2026

How to Use Instagram, TikTok, Facebook, YouTube Shorts, AI Tools, and Simple Content Systems to Grow a Brand, Get Customers, and Make Money Online

The Feral MBA

A 7-Step Model for Visionary Marketing Strategy, Innovation, and Business Growth

The PIVOTAL Framework

24 Principles to Help You Get Out of Your Own Way

Just F*cking Do It

How to Stay Valuable When Everything Else Changes

The Future Proof Product Manager

Stop Overthinking and Launch Your Dream Business

Fear Is a Liar

Understand how artificial intelligence is transforming marketing strategy and practice. Artificial Intelligence in Marketing by Kshitij Bhoumik is designed for upper-level undergraduate and postgraduate students studying AI in marketing, digital marketing and contemporary marketing strategy. Bridging the gap between technical capability and marketing decision-making, this textbook considers how AI supports segmentation, targeting, personalization, content creation and performance analysis. From generative AI in campaign development to predictive analytics and social media trend detection, students explore how AI tools enhance marketing effectiveness while maintaining brand integrity and customer trust. Reflective questions and applied exercises at the end of chapters challenge students to engage with current AI tools to create their own marketing content and strategies. This textbook includes: - Clear explanations of foundational marketing principles applied through AI - Structured ethical debates and critical thinking activities in every chapter - Real-world examples from global brands such as Bloom &amp; Wild, Monzo, Heinz, Glossier and Duolingo to illustrate how theory translates into measurable business outcomes - Additional online resources to encourage ongoing learning of new developments and debates in AI Whether preparing for assessment or building future-ready marketing expertise, Artificial Intelligence in Marketing provides students with the analytical skills and strategic confidence to apply AI responsibly and effectively in modern marketing practice.

Theory, Ethical Practice and Strategy

Artificial Intelligence in Marketing

Deliver proven, data-led marketing performance and leadership insight across the modern marketing organization.In the fully updated second edition of Marketing Metrics by Christina Inge, marketing leaders gain the strategic tools needed to build enterprise-grade, data-powered marketing strategies that deliver measurable business results. Written for CMOs, marketing directors and senior analytics leaders, this authoritative guide shows how to translate marketing metrics, data and analytics into informed decision making, stronger governance and clear financial impact.Featuring new content on AI-powered marketing metrics and enterprise analytics capability, this book equips senior professionals with the frameworks and models required to embed measurement into marketing leadership and long-term strategy.You will learn how to: - Implement a data-first marketing strategy aligned with business outcomes - Measure channel, campaign and brand ROI with confidence - Apply AI-powered metrics including predictive customer lifetime value - Build enterprise analytics capability and AI-ready marketing teams - Evaluate vendors and technology for strategic marketing investmentSupported by real-world examples and practical strategic models, this book provides senior marketing leaders with the tools to strengthen accountability, guide investment decisions and deliver measurable marketing performance at scale.Themes include: marketing metrics, marketing ROI, data-driven marketing strategy, AI in marketing analytics, customer lifetime value, marketing leadership

Leverage Analytics, Data and AI to Optimize Marketing Strategies

Marketing Metrics

The data storytelling playbook behind one billion views and counting&nbsp; The Art of Data delivers a rigorous, replicable playbook for winning attention through data-driven content. Written by Jeff Desjardins, founder and Editor-in-Chief of Visual Capitalist-the platform that grew from a one-person agency into a global publisher reaching 20 million unique monthly visitors-this book chronicles how strategic data storytelling built a billion-view media company and translates those lessons into frameworks any creator or team can apply.&nbsp; Structured around deliberate parallels to Sun Tzu's The Art of War as a strategic framework, each chapter covers the full arc of the craft: mapping the attention battlefield, building a scalable content machine, mastering framing, and executing with visual precision. The concluding section, Art of the Chart, provides annotated post-mortems of what worked and what failed across more than 5,000 published visualizations.&nbsp; Readers will also find:&nbsp; <ul> <li>Actionable takeaways for brand storytellers closing every chapter, applicable for solo creators and Fortune 500 marketing teams alike&nbsp;</li> </ul> <ul> <li>Empirical analysis of individual visualizations, including pieces that drew as many as 15 million views each&nbsp;</li> </ul> <ul> <li>Frameworks tested by clients including JPMorgan Chase, MSCI, Morningstar, McKinsey &amp; Co, and New York Life Investments&nbsp;</li> </ul> <ul> <li>Coverage of chart types from maps and flow diagrams to treemaps and bubble charts with honest performance assessments&nbsp;</li> </ul> <ul> <li>Strategies for building multi-platform reach across web, social media, email, and mobile app distribution channels&nbsp;</li> </ul> The Art of Data serves data journalists, content strategists, designers, and marketers who want to learn from a publisher that has done it at scale. Whether you are a solo creator or part of a Fortune 500 marketing team, this book provides the frameworks to turn data into lasting audience engagement. &nbsp;

The Art of Data

Start-Up Confessions is the hilarious and unashamedly frank story of the founding and funding of one of the UK's most successful start-ups. Opening up about both ambition and frequent failure, co-founder and serial entrepreneur Gauthier van Malderen argues that progress in start-ups is in moving from one failure to the next as fast and as cheaply as possible 'learning fast enough not to repeat the truly expensive mistakes'. But this story of a company's growth is also an accessible and practical guide to founding and running your own business. It offers essential advice on fundraising and pitching to investors and hiring key staff, shows how to manage status, salaries and expectations as you move from a few people in a room to a thriving business. And it shows you how to scale the structure, how to work with the board and how to establish a thriving company culture without losing your soul.

A Founder's Guide to Getting It Wrong (and Sometimes Right)

Start-Up Confessions

Starting &amp; Building a Nonprofit is a practical guide to building a great nonprofit. In times of significant community need, nonprofits play a crucial role more than ever before. However, many passionate individuals who want to lead a nonprofit face obstacles due to a lack of understanding of the legal and organizational complexities involved. This book provides a clear, concise roadmap to help you create and nurture a nonprofit that truly serves your mission, whether your focus is social justice, supporting the arts, rescuing a school library, protecting the environment, or making a difference in any other meaningful way. With practical advice, legal information, tips, and step-by-step instructions, this guide will help you get your nonprofit up and running--and keep it going! Starting &amp; Building a Nonprofit explains how to: <ul> <li>develop a strategic plan and budget</li> <li>recruit and manage board members, employees, and volunteers</li> <li>market your organization to your target audience</li> <li>raise money online through crowdfunding and other sites</li> <li>build a website and use social media and networking sites</li> <li>adopt policies that are legally sound, and much more.</li> </ul> Whether you're just beginning your nonprofit journey or are already managing an organization, Starting &amp; Building a Nonprofit will help you make a meaningful impact in your community and beyond. The fully updated 11th edition features recent legal updates, offers practical tips on strategic planning, and provides up-to-date advice on digital engagement and fundraising platforms, ensuring your organization stays relevant, compliant, and ready to grow in today's changing landscape.

A Practical Guide

Starting & Building a Nonprofit

Understand the psychology that drives investor decisions and raise capital on your terms&nbsp; In&nbsp;Beyond the Pitch: The Psychology of Raising Venture Capital, Allison Baum Gates, General Partner at&nbsp;SemperVirens&nbsp;and Lecturer at Columbia Business School and Stanford Graduate School of Business, reveals why founders with similar backgrounds and financials receive vastly different valuations. Drawing on experience deploying more than $350 million into over 100 startups, she decodes the hidden dynamics behind fundraising outcomes.&nbsp; Beyond the Pitch&nbsp;features real-life stories and interviews with founders who have successfully and unsuccessfully raised venture capital, alongside candid insights from the investors who chose which companies would win. Readers learn how to read investor signals, navigate VC personality types,&nbsp;leverage&nbsp;the fear-of-missing-out psychology that drives decisions, and exploit hidden biases to their advantage.&nbsp; Readers will also discover:&nbsp; <ul> <li>How to&nbsp;identify&nbsp;whether a venture capitalist is genuinely interested in your company or simply gathering market intelligence&nbsp;</li> </ul> <ul> <li>Why VCs ghost founders and proven strategies for re-engaging investors who have gone silent after&nbsp;initial&nbsp;meetings&nbsp;</li> </ul> <ul> <li>The specific personality types common among venture capitalists and how to tailor your approach to each one&nbsp;</li> </ul> <ul> <li>Where and when founders can seize control of the fundraising process to negotiate terms more favorable to them&nbsp;</li> </ul> <ul> <li>How fear-of-missing-out psychology shapes investor decision making and practical techniques for triggering it ethically&nbsp;</li> </ul> A vital resource for startup founders, aspiring entrepreneurs, and business school students,&nbsp;Beyond the Pitch&nbsp;equips anyone preparing to raise VC funding with the psychological insights and tactical knowledge needed to navigate the fundraising process and secure investment on favorable terms.&nbsp; &nbsp;

The Psychology of Raising Venture Capital

Beyond the Pitch

What if the key to success in a world of constant change was never really grit, or persistence - but curiosity? The modern era asks us to optimise ourselves into corners and build lives that run predictably while we stall inside. And the very blueprint we've been handed for success - one of relentless specialization - is not only incomplete, but completely counterproductive to a fulfilling life.Fusing groundbreaking research, elite business insights, and thrilling studies of history's greatest polymaths, Harvard educator Dr. T. Alexander Puutio uncovers the simple truth behind resilient, fulfilling lives: they're built in loops, not ladders.From Leonardo da Vinci to Steve Jobs, the people who shape the future don't follow straight lines - they explore widely, quit strategically, and stay flexible enough to keep becoming someone new.In a world that breaks ladders as fast as you can climb them, the code of curiosity offers a powerful model for thriving in uncertainty. Exploiting a loop of exploration, feedback and reinvention, curiosity is a force that supercharges our brain's capacity to learn and innovate. Those who can harness the cycle unlock not just a serious strategic edge, but a better way to cultivate a meaningful life.A joyful book that speaks to the meaning vacuum of modern life, The Curiosity Code upends the traditional pillars of self-development. Instead, it offers a bold, practical blueprint for navigating change, reclaiming agency, and building a life that evolves as fast as the world around you.

The Hidden Advantage of Curiosity in a World of Constant Change

The Curiosity Code

Social Media Marketing for Beginners 2026

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