Social media marketing for a fitness facility. Recommendations for action based on the internet usage behavior of members

Bachelor Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,6, Deutsche Hochschule für Prävention und Gesundheitsmanagement GmbH, language: English, abstract: Social media is now considered an important tool in terms of a company's marketing, and it also serves as a source of information for customers of all kinds.The aim of this bachelor thesis is to examine the topic of social media and social media marketing in more detail and to examine the extent to which the potential of this instrument can be exploited in order to perfect one's own social media presence in the future. To this end, the Internet usage behavior of members of the Kieser Training facility in Ludwigsburg is queried using a standardized questionnaire. Marketing-related and industry-specific recommendations for action are then derived from the results.