<div class="raw-html-embed"><a href="https://staempflirecht.ch/studium">JUS-Studium? Das Fachwissen von Expertinnen und Experten des Schweizer Rechts – griffbereit!</a></div>

Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Barrierefreiheit

Accessibilité

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Swisslex

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Open Access Policy

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Unser Magazin

Notre magazine

Vision und Mission

Vision et mission

Partner

Partenaires

Unternehmenskultur

Culture d'entreprise

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Fachkatalog Recht

Catalogue de droit

Social Media Income Hacks(TM)

Independently published

King M: Social Media Income Hacks(TM)

100 Practical Ways to Turn Content Into Cash

Uncover the psychological shortcuts that shape every decision you make - and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, behavioural science expert Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, he draws on evidence from academia, real-life ad campaigns and his own original research. Entertaining and highly accessible, The Choice Factory is made up of 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Shotton interviews some of the smartest and most influential thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. Covering everything from priming to the pratfall effect, charm pricing to the curse of knowledge, with The Choice Factory as your guide it has never been easier to apply the science of behavioural economics to marketing. 'Actionable, memorable and powerful' - Seth Godin, bestselling author of This is Marketing Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

Harriman House Essentials

The Choice Factory

Grow your brand with smart, psychology-driven marketing strategies Marketing is how you reach the right people with the right message at the right time. But with AI, social media, and digital channels constantly evolving, keeping up can feel like a full-time job. Marketing For Dummies gives you a friendly, accessible roadmap for attracting, engaging, and retaining customers using strategies rooted in real buyer psychology and paired with the tools that matter most right now. You'll get the hang of blending human insight with AI-powered tools for smarter segmentation, creative development, and search optimization, including Generative Engine Optimization. Discover how CRM platforms and personalized messaging can strengthen customer relationships, and explore updated tactics for social media, influencer partnerships, email, and digital advertising that reflect how people actually discover brands today. Inside this book: <ul> <li>Learn how AI fits into your marketing workflow, including its scope, risks, and best practices for brand safety</li> <li>Build dynamic budgets, measure KPIs, and pivot quickly so you avoid wasted spend on campaigns that aren't working</li> <li>Explore psychology and behavior-science techniques that deepen customer understanding and improve loyalty and referrals</li> <li>Create acquisition and retention strategies using account-based marketing, content personalization, and community-driven approaches</li> <li>Master search marketing across GEO, SEO, and Google Ads to boost your brand's discoverability in an AI-driven landscape</li> </ul> Whether you're a small business owner, entrepreneur, student, or career-switcher looking to sharpen your marketing skills, this Dummies guide makes it easy to connect with customers and grow with purpose. Time to get your marketing moving!

Marketing For Dummies

The Lean Entrepreneur's Guide to Building a Dropshipping Empire

Zero Inventory, Maximum Profit

AVAILABLE FOR PRE-ORDER NOW - A practical guide to developing the single most important skill for success in life and work - telling your story - from the inspiring social media sensation and No.1 bestselling author of What's Your Dream? 'Simon proves that building a richer life isn't about luck - it's about clarity, courage and taking that first step' Steven Bartlett'Simon loves dreams and he wants you to live yours.' Jay Shetty 'Simon empowers you to follow your dreams without fear' Jamie OliverYour story is a part of you, and as Simon Squibb has learned through his own success as an entrepreneur, knowing how to tell it is often the difference between those who succeed and those who don't. A good story - told in less than a minute - can galvanize people into action, whether to believe in you as a person, buy a product, invest money, or provide priceless advice.Squibb's first book, What's Your Dream? has inspired hundreds of thousands of readers to roll up their sleeves and get to work on their dreams. Now, in What's Your Story?, he shares the formula for getting your dream out of your head and into the world.Squibb breaks down the elements of a powerful story. He shows readers how to abandon unhelpful narratives and find ones that will win over potential customers, employees, investors, partners, and superfans. You'll learn how to:· Harness pain, proof and passion to build a compelling narrative· Craft hooks and create story loops to gain and retain people's attention· Grow an audience into a community, as bystanders become supporters and supporters become fans· Earn credibility through authenticity to win the trust of your audience Based on Squibb's thirty years of hard-won experience in business, and drawing on his unique expertise telling viral stories online to millions of people, this book gives you the tools - and confidence - to master your own story and bring your dream to life. Simon Squibb, with more than twenty-two million followers across social media platforms, helps millions of people every month realize that they should have a dream - and shows them how to make it happen. He is known for his viral street videos and interviews. The founder of HelpBnk, a free community-driven platform where entrepreneurs support one another, Simon started his first business while homeless at age fifteen. He is the bestselling author of What's Your Dream?, which has been translated into over thirty languages.

What's Your Story?

The Product Shift

The No-Fluff Guide to Product Pages, Checkout, Mobile UX, and Higher ROAS

More Sales from the Same Clicks

How to build a Portfolio of Income streams without quiting your day job

The Skill Stacker's Playbook

What if the clutter sitting in your closet could become extra cash?The Seller Hustler Way is a practical, beginner-friendly guide to turning items you already own into real online sales-one listing at a time.Gladys Perez didn't begin with a warehouse, a big budget, or years of resale experience. She began with an embroidered dress from her own closet, made her first sale, and learned the business by doing it.Now she's sharing the system she developed along the way.In 10 easy steps, you'll learn how to choose what to sell, photograph and describe your items, price with confidence, communicate with buyers, package and ship orders with care, track your progress, and turn your first CHA-CHING into momentum.Along the way, you'll find practical worksheets, real-world lessons, and encouragement from someone who built her business one sale at a time.Whether you're cleaning out your closet, looking for extra income, or wondering if you could really become a reseller, this book will help you stop wondering and start selling.You don't need to know everything to begin. You just need to begin.From Closet to CHA-CHING... to Bookshelf.

How to Sell on Vinted in 10 Easy Steps: A Beginner's Guide to Turning Clutter Into Cash

The Seller Hustler Way

Levi's former CEO--who joined the company after a 28-year career at Procter &amp; Gamble, where dozens of his direct reports became CEOs of other companies--shares how to build great brands and ignite growth.Levi's was lost. For more than a decade, the company that changed how the world dressed had been stagnating--at one point near bankruptcy--as its iconic product, 501 jeans, faded into a nostalgic relic amid more-fashionable competitors.Fast-forward to today. Levi's are back and just about everywhere, from college campuses and concerts to workplaces and red carpets. Influencers style them. Taylor Swift sings about them, and Beyoncé and Post Malone's hit "Levii's Jeans" compares them to a lover's hug. To paraphrase British Vogue, the jeans beloved by James Dean, Marilyn Monroe, Bruce Springsteen, and Kurt Cobain, as well as presidents and protestors, are once again part of the culture, worn by style icons like Hailey Bieber and Kendall Jenner, as well as moms and dads.This is the inspiring, instructive story of Levi's resurgence, from the CEO who led it.Chip Bergh was a die-hard Levi's fan when he was tapped to be CEO thanks to his track record leading successful brands at P&amp;G. In this brisk narrative, he reveals the most consequential decisions and the six timeless tenets of what he coins "brand-driven leadership" that fueled Levi's revival: origin stories matter; the brand is the business; marketing is an investment, not an expense; be customer obsessed; control how the brand shows up; and play the long game.With rich storytelling and actionable insights, Bergh shows how universal leadership principles returned Levi's to relevance, as he surprises readers with fun facts about the history of the company that introduced denim jeans to the world.For any leader facing crucial strategic choices, and anyone who loves jeans, A Levi's Story is a compelling narrative and a vital resource to start, build, or revive brands and unlock growth.

Leading the Revival of an Iconic Brand

A Levi's Story

Bloomsbury Handbooks

A series of diverse insights from emerging and established researchers contribute to this comprehensive volume. Occupying a cross-disciplinary domain and integrating the respective fields of entrepreneurship and marketing, this edited collection of contributed chapters on Entrepreneurial Marketing presents a range of theoretical, conceptual and empirical insights, future trends and critical evaluations. The Bloomsbury Handbook of Entrepreneurial Marketing begins with a series of reflection chapters written by established scholars on how the field has evolved over their careers and on the multiple schools of thought within current scholarship. This is followed by expert contributions on the current state of the interface, where value is to be gained from a diverse range of topics such as Entrepreneurial Marketing in the era of AI and technological development, sustainability and corporate social responsibility, Entrepreneurial Marketing in unconventional settings, and explorations of the dark side of the subject. The final section looks to the future, highlighting key avenues to facilitate further research and carefully outlining that which scholars can unpack to continue broadening existing knowledge of Entrepreneurial Marketing. A truly international collection of industry-specific insights from researchers in the UK, India, Saudi Arabia, Canada, US, Australia, New Zealand and Finland contribute to this handbook on the past, present and future of the Entrepreneurial Marketing interface.

The Bloomsbury Handbook of Entrepreneurial Marketing

A few ideas about

Marketing keeps changing-and so must the way we think about it. Artificial intelligence, new generations, evolving customer expectations, fragmented media, sustainability, and increasingly complex buying journeys are transforming how brands compete for attention and build relationships. Yet behind every new platform, technology, and trend remains the same fundamental challenge: understanding people well enough to create something relevant, memorable, and valuable to them.A Few Ideas About Marketing 2.0 continues that exploration through a new collection of practical reflections on customer behavior, buyer personas, storytelling, creativity, curiosity, B2B marketing, public relations, sustainability, customer journeys, personal branding, sponsorships, presentations, emerging technologies, and the changing role of artificial intelligence. The articles move between strategy and execution, technology and human judgment, challenging marketers to look beyond familiar formulas and ask better questions about customers, brands, communication, and growth.Written for marketers, entrepreneurs, executives, business developers, communications professionals, and anyone interested in how modern brands create meaningful connections, this second volume is designed to provoke ideas rather than prescribe a single way of thinking. Because as technology makes it easier to produce more content, more campaigns, and more interactions, the real competitive advantage may lie somewhere else: in curiosity, creativity, judgment, trust, and the ability to understand what truly matters to the people we want to reach.

Marketing 2.0

AI for Entrepreneurs

AI for EntrepreneursFrom the AI Success Series by Engr. Ghulam HabibArtificial Intelligence is changing the way businesses are created, managed, marketed, and grown. For today's entrepreneur, understanding how to use AI effectively is becoming an important competitive advantage.AI for Entrepreneurs is a practical guide designed to help aspiring entrepreneurs, startup founders, small business owners, freelancers, and established business professionals understand how AI can be applied to real-world business challenges.This book explains how entrepreneurs can use AI to generate and evaluate business ideas, research markets, understand customers, develop business plans, create marketing content, improve sales, communicate with customers, increase productivity, automate repetitive tasks, and discover new opportunities for growth.Rather than focusing on complex technical concepts, the book emphasizes practical business applications. You will learn how to work with AI tools, create effective prompts, develop AI-assisted workflows, and combine artificial intelligence with human creativity, experience, and judgment.Inside this book, you will discover: <ul><li>How AI is transforming modern entrepreneurship</li><li>How to generate and evaluate new business ideas with AI</li><li>How AI can support market and customer research</li><li>How to develop business plans and strategies</li><li>How to use AI for branding, marketing, and sales</li><li>How to improve productivity and automate routine activities</li><li>How AI can support customer service and communication</li><li>How to create effective prompts for entrepreneurial tasks</li><li>How to use AI for online businesses and e-commerce</li><li>How to identify opportunities for business growth</li><li>How to use AI responsibly while protecting important business information</li><li>The limitations, risks, and ethical considerations of AI</li></ul>Whether you are planning your first business or looking for ways to modernize an existing one, this book will help you understand where AI can make a meaningful difference.The future of entrepreneurship will not simply belong to those who use AI. It will belong to those who learn how to use AI intelligently, creatively, and responsibly.Start your journey toward becoming a more productive, innovative, and AI-ready entrepreneur.AI Success Series - Helping Professionals and Entrepreneurs Succeed in the AI Age.

Build Smarter Businesses, Automate Work, and Succeed in the AI Age

Social Media Income Hacks(TM)

Weitere Titel zum Thema