Social Marketing, Sustainability and SDGs

This book examines sustainability through the lens of social marketing, highlighting its potential to foster responsible consumption and sustainable lifestyles in alignment with the Sustainable Development Goals (SDGs). It opens with a foundational theoretical chapter that explores the principles of social marketing and its connection to sustainability. The core of the book features 21 international case studies that showcase real-world applications of social marketing strategies across diverse contexts. These case studies are designed not only to inform but also to serve as practical tools for teaching and learning. Ideal for use in classrooms and academic settings, the book also supports research methodology development by offering rich, contextualized examples of applied social marketing in action.