Shopping Centre Marketing
Shopping Centre Marketing
Value Creation and Customer Engagement
Inhalt
In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies.
Bibliografische Angaben
Februar 2024, 222 Seiten, Routledge Research in the Retail Industry, Englisch
Taylor and Francis
978-1-03-269052-0