Commander aujourd'hui : Schweizerische Zivilprozessordnung (Art. 1–352 ZPO sowie Art. 400–408 ZPO)

Shopping Centre Marketing

Value Creation and Customer Engagement

In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies.

février 2024, env. 222 pages, Routledge Research in the Retail Industry, Anglais
Taylor and Francis
978-1-03-269052-0

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