Shopping Centre Marketing
Shopping Centre Marketing
Value Creation and Customer Engagement
Contenu
In this book, the authors evaluate the relationship between the perceived value of a shopping centre and customer engagement by identifying consumer motives, purchase behaviour and responsiveness to marketing strategies.
Informations bibliographiques
février 2024, 222 Pages, Routledge Research in the Retail Industry, Anglais
Taylor and Francis
978-1-03-269052-0