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Parton P: Share of Culture

Share of Culture

How Brands Grow in the Attention Economy

This book is a strategic guide designed to empower professionals in one of the world's most technically demanding and culturally reserved industries: oil and gas. Blending deep industry insight with career-building strategies and thought leadership frameworks, the book speaks directly to engineers, operators, executives, and emerging talent navigating the challenge of visibility in a traditionally humble and hierarchical sector.Drawing from Yogashri Pradhan's lived experience-from field operations to executive strategy-the book addresses a critical yet often overlooked issue: the cost of staying invisible. While the industry's values of humility and technical rigor have fostered safety and resilience, they've also left many professionals-especially women, early-career talent, and underrepresented voices-undervalued or unseen. Yogashri reframes personal branding not as vanity, but as a form of leadership. Through her "Field-to-Feed" framework, she shows how technical professionals can amplify their impact-from pumpjacks to podiums, SCADA screens to social media, and compliance reports to conferences.A key strength of the book is its actionable toolkit for translating technical expertise into meaningful visibility. Readers learn how to craft authentic narratives that resonate across LinkedIn, pitch decks, lunch meetings, and boardrooms. Chapters on strategic networking, digital presence, and career storytelling are tailored for engineers and operators who want their work to speak louder, but aren't sure where to begin.Packed with practical exercises and case studies, the book gives professionals confidence to own their stories. Branding is framed as a tool for culture change and career growth, especially in times of industry transformation. Yogashri's core message: you don't need a title to lead-just visibility and purpose.

How to Improve Personal Branding in the Oil and Gas Industry

Fueling Impact

Vorteile
 
<ul>
 <li>Zeigt, wie Führungskräfte den entscheidenden Rahmen für High Performance schaffen können</li>
 <li>Beleuchtet den Einfluss von psychologischer Sicherheit, Feedback und Selbstführung auf die Leistungsfähigkeit von Teams</li>
 <li>Leitfaden mit konkreten Beispielen und Handlungsimpulsen aus der Unternehmenspraxis</li>
 <li>Inklusive Stimmen von Führungspersönlichkeiten, HR-Expert:innen und Vordenker:innen aus Wirtschaft und Wissenschaft</li>
</ul>
Zum Werk
 Der Ruf nach mehr High-Performance in Unternehmen ist unüberhörbar! Führungskräfte fordern wieder vehement die berühmte Extra-Meile ihrer Belegschaft. Schluss mit Obstkorb, Homeoffice und Komfortzonen. Jetzt wird abgeliefert! Auch die Politik fordert mehr Fleiß und Arbeitszeit von allen Erwerbstätigen, um den Wohlstand der Nation abzusichern. Gleichzeitig klagen die Beschäftigten über Leistungsverdichtung, steigende Anforderungen, höhere Komplexität und widrige Rahmenbedingungen. Ein Teufelskreis gegenseitiger Forderungskataloge, der am Ende auf allen Seiten nur Frustration statt Leistung hinterlässt? Was braucht es wirklich, um High-Performance zu erzielen, die auch dauerhaft funktioniert?
 Das Autorenteam liefert konkrete Antworten auf diese Frage, Handlungsimpulse und anschauliche Beispiele, fundiert auf praxiserprobten Methoden und Konzepten. High Performance entsteht dort, wo Ergebnis und Wertschätzung, Struktur und Vertrauen, Orientierung und Eigenverantwortung treffsicher ausbalanciert werden.
 
 
Zielgruppe
 Führungskräfte sowie Entscheiderinnen und Entscheider, die ihre Wirksamkeit in Richtung High-Performance erhöhen wollen; HR- und Organisationsentwicklungs- Profis, die Führungskultur noch wirkungsvoller gestalten wollen. Ein Muss für alle, die wissen wollen, wie gute Führung wirklich funktioniert!

Vorteile <ul><li>Zeigt, wie Führungskräfte den entscheidenden Rahmen für High Performance schaffen können</li><li>Beleuchtet den Einfluss von psychologischer Sicherheit, Feedback und Selbstführung auf die Leistungsfähigkeit von Teams</li><li>Leitfaden mit konkreten Beispielen und Handlungsimpulsen aus der Unternehmenspraxis</li><li>Inklusive Stimmen von Führungspersönlichkeiten, HR-Expert:innen und Vordenker:innen aus Wirtschaft und Wissenschaft</li></ul>Zum Werk 
 Der Ruf nach mehr High-Performance in Unternehmen ist unüberhörbar! Führungskräfte fordern wieder vehement die berühmte Extra-Meile ihrer Belegschaft. Schluss mit Obstkorb, Homeoffice und Komfortzonen. Jetzt wird abgeliefert! Auch die Politik fordert mehr Fleiß und Arbeitszeit von allen Erwerbstätigen, um den Wohlstand der Nation abzusichern. Gleichzeitig klagen die Beschäftigten über Leistungsverdichtung, steigende Anforderungen, höhere Komplexität und widrige Rahmenbedingungen. Ein Teufelskreis gegenseitiger Forderungskataloge, der am Ende auf allen Seiten nur Frustration statt Leistung hinterlässt? Was braucht es wirklich, um High-Performance zu erzielen, die auch dauerhaft funktioniert?

 
 Das Autorenteam liefert konkrete Antworten auf diese Frage, Handlungsimpulse und anschauliche Beispiele, fundiert auf praxiserprobten Methoden und Konzepten. High Performance entsteht dort, wo Ergebnis und Wertschätzung, Struktur und Vertrauen, Orientierung und Eigenverantwortung treffsicher ausbalanciert werden.

 Zielgruppe 
 Führungskräfte sowie Entscheiderinnen und Entscheider, die ihre Wirksamkeit in Richtung High-Performance erhöhen wollen; HR- und Organisationsentwicklungs- Profis, die Führungskultur noch wirkungsvoller gestalten wollen. Ein Muss für alle, die wissen wollen, wie gute Führung wirklich funktioniert!

High Performance ist kein Zufall. Die unterschätzte Wirkung guter Führung

Leistung

What to do when your reputation is at stake? This publication offers practical guidance on dealing with corporate crises. It discusses the forces that affect a company and its management in a crisis and outlines principles for effective communication to tackle and weather crises. Whether the crisis develops gradually or strikes suddenly, keeping a cool head, sending clear messages and acting consistently can mitigate the negative effects on reputation and restore trust more quickly. Using typical scenarios, concrete instructions and conceptual considerations, the book shows how reputation management can work for companies and their executives, who are particularly exposed in crises.

What to do when your reputation is at stake? This publication offers practical guidance on dealing with corporate crises. It discusses the forces that affect a company and its management in a crisis and outlines principles for effective communication to tackle and weather crises. Whether the crisis develops gradually or strikes suddenly, keeping a cool head, sending clear messages and acting consistently can mitigate the negative effects on reputation and restore trust more quickly. Using typical scenarios, concrete instructions and conceptual considerations, the book shows how reputation management can work for companies and their executives, who are particularly exposed in crises.

Reputation and communication strategies for executives

Scandals and crises

Routledge New Directions in PR & Communication Research

This volume offers a critical and applied reflection on the space for creativity, art, and equity in Inclusive Public Relations (IPR) teaching, arguing that these dimensions are as complementary as they are fundamental to the practice of the field in this contemporary world. It is based on empirical evidence collected from various Portuguese higher education institutions and a robust theoretical framework that integrates critical, dialogical, and intersectional perspectives to present an innovative pedagogical model that combines academic and scientific rigor, community involvement, and social responsibility.By articulating theory, methodology, and practice, the book offers an original contribution to the renewal of Public Relations (PR) pedagogies, with a focus on IPR, demonstrating that inclusion, when sustained by creativity, art, and equity, is an essential vector of innovation, institutional reputation, and social transformation. By embedding these values into PR curricula and pedagogy, we can ensure that future PR professionals are not only skilled communicators but also advocates for social justice, diversity, and creative innovation. The book concludes with ten lessons for teaching inclusive PR, combining theory and practice for real-world application.This unique book will be a valuable resource for academics across public relations and communication studies.

A Creative Pedagogical Approach

Teaching Inclusive Public Relations

Learn how to design and deliver impactful sports events with lasting legacy outcomes.Strategic Sports Event Management by Paul Walters is a practical textbook for undergraduate students studying events, sport management and related disciplines. Aligned with core modules in sports event planning and delivery, it provides a structured foundation for understanding how to design, manage and evaluate successful events in a global and evolving industry.This textbook introduces the fundamentals of sports events, including market dynamics, industry trends, economic impact and the role of key stakeholders. It guides students through strategic and ethical planning processes, with a strong focus on aligning events to the UN Sustainable Development Goals and delivering meaningful legacy outcomes. Financial planning, sponsorship and corporate partnerships are explored alongside emerging developments such as AI, blockchain, fan engagement and the rapid growth of esports, helping students understand how digital transformation is reshaping the sector.This textbook includes: - Strategic frameworks for planning and evaluating sports events and their legacy - Real-world examples from global and community sports events, such as the Olympic Games (Athens, London, Tokyo, Paris and Los Angeles), the Commonwealth Games, the Premier League and Wimbledon - Reflective questions and practitioner insights to support critical thinking - Practical tools, templates and assessment activities for applied learning - Online resources including lecturer slides and video interviews Whether studying event management or preparing for a career in sport management, this textbook equips students with the knowledge and practical capabilities to design, deliver and evaluate successful sports events.

Global, Digital and Sustainable Practices from Planning to Legacy

Strategic Sports Event Management

Integrating CSR, ESG, and Innovation

Sustainability in Digital Enterprises

The Business of Public Relations is a comprehensive study of public relations as a strategic and socially responsible management discipline. It combines theoretical foundations, strategic planning models and practical tools to foster high-quality relationships and enhance corporate reputation.The book provides readers with a structured and accessible approach to mastering public relations, integrating theoretical insights with practical applications. It introduces a new strategic planning model (SMOPR) that guides readers through the phases of analysis, planning, implementation, and evaluation. Chapter recap questions and detailed checklists reinforce understanding and enable students and professionals to apply key concepts effectively in real-world contexts. It's clear and accessible language, combined with rigorous academic standards, makes it an invaluable resource for bridging the gap between academic knowledge and professional practice.Written primarily for undergraduate students, this textbook is also suitable for postgraduate courses and for practitioners in public relations and corporate communication.

Practical Strategies for Modern Communication

The Business of Public Relations

Professional athletes are more than performers - they are sports brands, and data is the key that will identify, optimise, measure and predict their value.In the multi-billion-dollar sports industry, why do just 5% of professional athletes successfully transform their talent into enduring brands? For business leaders navigating the intersection of sports, marketing and technology, this essential guide reveals how the emotional connections athletes create - memories that last decades beyond their final performances - represents vastly untapped commercial potential. While icons like Beckham, Jordan and Serena Williams have mastered this transition, over 95% of the world's 400,000 professional athletes fail to capitalise on their brand value. At the heart of this transformation lies data - the critical element that will enable the next generation of athletes and their representatives to secure sustainable futures commensurate with their extraordinary dedication and sacrifice. The book offers a comprehensive framework for:<ul> <li>Quantifying and monetising an athlete's emotional impact on audiences.</li> <li>Extending career value far beyond the typically brief window of peak performance.</li> <li>Leveraging data analytics to identify, build and optimise athlete brand potential.</li> </ul>For sports executives, marketers, agents and forward-thinking business leaders, this book provides the strategic blueprint for revolutionising how we value, develop and maximise the full potential of athletic talent in today's data-driven marketplace.

Winning with Data and the Athlete Brand

Moderne Managementansätze

Edition Wissenschaft & Praxis

Von interaktiven Dynamiken zu strategischen Entscheidungen

Psychologie im Influencer Management

This book critically examines how public relations theory and practice are being redefined within the sociopolitical, cultural, and technological realities of the Global South. Grounded in Southern African scholarship, the book challenges dominant Western paradigms by foregrounding relational, ethical, and contextually embedded approaches to strategic communication.Through theoretically rich and empirically informed chapters, the volume explores key contemporary themes shaping the field, including metamodernism, dialogic engagement, digital intermediation, sustainability communication, anti-fragile crisis management, participatory governance, and the future of PR education in an AI-mediated world. Collectively, these perspectives advance a more inclusive understanding of PR as a discipline that transcends functionalist traditions to embrace social responsibility, authenticity, and transformative dialogue.Intended for scholars and reflective practitioners, this volume positions Southern Africa as an intellectual contributor to global PR thought. It underscores the field's evolving role in cultivating trust, transparency, and resilience, and in shaping public relations as a strategic and ethical force for societal progress in an interconnected, rapidly changing world. The book will particularly appeal to advanced public relations scholars seeking critical insights into developing PR practice and theory in the context of AI and related fields, including strategic communication, advertising, journalism, and digital marketing.

Perspectives from Southern Africa

Public Relations in the Global South

Schon gepostet - oder doch noch nicht?

Der Beitrag ist fertig. Das Bild auch. Vielleicht ist sogar das Video schon veröffentlicht. Aber auf welchem Kanal eigentlich? Und wo fehlt es noch? Auf Insta vielleicht?

Wer regelmäßig Inhalte auf mehreren Social-Media-Kanälen veröffentlicht, verliert schnell den Überblick. Genau dafür ist dieser Planer gedacht.

Schon gepostet? hilft dir dabei, deine Beiträge übersichtlich zu planen, Veröffentlichungen festzuhalten und Erledigtes einfach abzuhaken. So siehst du auf einen Blick, welcher Content bereits veröffentlicht wurde - und was noch auf deiner Liste steht.

Ohne komplizierte Systeme, ohne endlose Tabellen und ohne noch eine zusätzliche App: eintragen, planen, posten und abhaken.

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Posting-Tracker für mehr Überblick auf allen Social-Media-Kanälen

Schon gepostet? Mein Social-Media-Planer zum Planen, Posten & Abhaken

This foundational book on artificial intelligence and public relations aims to provide an in-depth perspective on integrating AI technologies within the public relations discipline. AI systems are not only tools for automating tasks but also instruments for enhancing creativity and judgement. While communication professionals have traditionally focussed on human-to-human interaction, the advent of AI systems has introduced the concept of human-machine communication, significantly impacting the public relations discipline.Beginning with a historical overview of AI and its impact on public relations, the book delves into practical insights and explores the applications of AI tools in PR. It discusses the evolution of PR education with the integration of AI, exploring how AI can be adapted and incorporated into curricula to enhance creativity and judgement. The book also importantly tackles the ethical considerations of AI systems, addressing issues such as bias, discrimination, plagiarism, labour, and copyright.With the growing importance of AI in public relations, it is essential for PR students and practitioners to be aware of AI tools, their applications, and how to use AI responsibly. This book aims to serve as a guiding resource for students, researchers, educators, and practitioners in the field of public relations, helping them navigate the complexities and opportunities presented by AI.

AI’s Impact on History, Practice, Ethics, and Education

The Future of Public Relations

Share of Culture

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