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Service Management and Marketing Principles
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Service Management and Marketing Principles

Competing in the Service Economy
Buch (broschiert)ca. 66.00 CHF
lieferbar in ca. 10-20 Arbeitstagen

This book explores the service economy and challenges that all organizations face as goods and services make way for a world where customers (B2C) and businesses (B2B) seek seamless, thoughtful and exceptional experiences.

Juni 2024, ca. 234 Seiten, Englisch
Taylor and Francis
978-1-03-274965-5

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