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Catalogue complet

Sales 101

Brooks C: Selling Made Simple

Selling Made Simple

Sales Leadership Made Simple

An essential how-to guidebook for building new companies based on deep technology. Launching from the Lab provides a much-needed framework for new entrepreneurs who are founding companies based on “deep technology”—groundbreaking innovations rising from new discoveries in fundamental research. Lita Nelsen and Maureen Stancik Boyce cover the steps to launch and fund such companies, beginning with emergence from the laboratory and acquiring intellectual property through the intensive research of customer needs, building a team, and raising capital. Designed to be read and then used chapter by chapter, this book covers every step of the entrepreneur’s journey. From the lab, to the intensive research of customer needs, and through building a team and raising capital, this guidebook covers topics ranging from the importance of patents to forecasting financial data. The authors also include a special section on IP and dealing with tech transfer offices, for founders launching from university laboratories. Whether you’re a first-time entrepreneur or a university researcher ready to commercialize your work, this book is an indispensable companion for turning breakthrough science into real-world impact.

An essential how-to guidebook for building new companies based on deep technology. Launching from the Lab provides a much-needed framework for new entrepreneurs who are founding companies based on “deep technology”—groundbreaking innovations rising from new discoveries in fundamental research. Lita Nelsen and Maureen Stancik Boyce cover the steps to launch and fund such companies, beginning with emergence from the laboratory and acquiring intellectual property through the intensive research of customer needs, building a team, and raising capital. Designed to be read and then used chapter by chapter, this book covers every step of the entrepreneur’s journey. From the lab, to the intensive research of customer needs, and through building a team and raising capital, this guidebook covers topics ranging from the importance of patents to forecasting financial data. The authors also include a special section on IP and dealing with tech transfer offices, for founders launching from university laboratories. Whether you’re a first-time entrepreneur or a university researcher ready to commercialize your work, this book is an indispensable companion for turning breakthrough science into real-world impact.

Building a Deep-Tech Startup

Launching from the Lab

Four-time World Series Champion and Los Angeles Dodgers manager Dave Roberts pulls back the curtain on one of the most quietly powerful leadership philosophies in professional sports: an unshakable belief in the power of optimism, accountability, and human connection. Baseball is a game of failure, where even the best players succeed three times out of ten. For Roberts, that statistic represents an opportunity. In Relentless Positivity, he reveals how leading through uncertainty, pressure, and loss has taught him the secret to long-term success: meeting people where they are, embracing the mess, and still having the courage to show a relentless, almost irrational positivity that helps your team step into its full potential. Drawing on stories from the clubhouse and the world stage—from his iconic stolen base with the 2004 Red Sox to a decade of managing the Dodgers to World Series glory—Roberts shows how leaders can transform setbacks into strength and criticism into motivation. Along the way, he shares nine cornerstone principles that have shaped his approach to leadership and life, including: <ul><li>Meet Once: Communicate clearly the first time to build trust and avoid confusion.</li><li>Put Down the Sword: Choose connection over conflict.</li><li>The Game Will Honor You: Focus on doing the little things right.</li><li>Find the Good: Lead with optimism, even when the scoreboard says otherwise.</li></ul> Blending stories from a championship locker room with the insights of a master motivator, Roberts delivers a field-tested guide for anyone leading through complexity, whether in the stadium, in the conference room, or at home. Written for a time when our models for leadership are rapidly evolving—in sports and beyond—Relentless Positivity is a timely manifesto for building strong teams, resilient cultures, and sustaining personal success in any field.

Relentless Positivity

Burnout isn’t solved with perks—it’s solved with communication. Grounded in peer-reviewed research, Relational Energy shows leaders how to use everyday language to spark energy, revive exhausted teams, and build workplaces where people thrive. Every leader is dealing with burnout and looking for something they can actually do tomorrow morning, and this is it. In this book, leadership scholars Amy Young and Kim Cameron reveal how everyday communication creates relational energy, the powerful force that fuels engagement, creativity, resilience, health and well-being, and performance across teams. Drawing on research from positive psychology and decades of work with leaders and organizations, the authors show how simple shifts in communication can transform workplaces from drained and disconnected to energized and thriving. The best part is, these changes have big impact but come with no cost. In this book, leaders learn how to <ul><li>use the language of belonging to help employees feel valued, respected, and connected;</li><li>turn everyday conversations into sources of relational energy that boost motivation and performance;</li><li>build trust through respectful dialogue, listening, and authentic presence;</li><li>navigate difficult conversations without draining morale or relationships;</li><li>create positive team interactions that spread energy across organizations; and</li><li>replace burnout cultures with communication practices that spark engagement and well-being.</li></ul> Practical, research-driven, and immediately applicable, Relational Energy shows leaders how small changes in language can create extraordinary impact, recharging people, teams, and entire organizations.

Burnout isn’t solved with perks—it’s solved with communication. Grounded in peer-reviewed research, Relational Energy shows leaders how to use everyday language to spark energy, revive exhausted teams, and build workplaces where people thrive. Every leader is dealing with burnout and looking for something they can actually do tomorrow morning, and this is it. In this book, leadership scholars Amy Young and Kim Cameron reveal how everyday communication creates relational energy, the powerful force that fuels engagement, creativity, resilience, health and well-being, and performance across teams. Drawing on research from positive psychology and decades of work with leaders and organizations, the authors show how simple shifts in communication can transform workplaces from drained and disconnected to energized and thriving. The best part is, these changes have big impact but come with no cost. In this book, leaders learn how to <ul><li>use the language of belonging to help employees feel valued, respected, and connected;</li><li>turn everyday conversations into sources of relational energy that boost motivation and performance;</li><li>build trust through respectful dialogue, listening, and authentic presence;</li><li>navigate difficult conversations without draining morale or relationships;</li><li>create positive team interactions that spread energy across organizations; and</li><li>replace burnout cultures with communication practices that spark engagement and well-being.</li></ul> Practical, research-driven, and immediately applicable, Relational Energy shows leaders how small changes in language can create extraordinary impact, recharging people, teams, and entire organizations.

How to Beat Burnout and Ignite Your Team

Relational Energy

Exploring Entrepreneurship combines practical relevance with critical reflection in its broad and varied approach to entrepreneurship.

Exploring Entrepreneurship

A Simple 12-Step Plan to Build and Pass Down Generational Wealth

Rich Mom, Richer Kid

The founder and CEO of the Fearless Fund shares the remarkable story of how she defended her life’s work in a landmark legal battle, drawing lessons from the civil rights movement and offering a playbook to help entrepreneurs, business leaders, and policymakers expand opportunity and build lasting economic prosperity. When Arian Simone founded the Fearless Fund—the first venture capital fund built by women of color for women of color—she was addressing a persistent inequity in business: access to capital. Then she became the target of a landmark lawsuit. In 2023, a conservative legal organization fresh off a Supreme Court victory against affirmative action sued Simone, arguing that the fund’s grant programs violated the Civil Rights Act of 1866—a law designed to empower formerly enslaved persons. At the center of a national battle over entrepreneurship, economic opportunity, and the future of efforts to expand access for historically overlooked founders, Simone engaged in a public fight that threatened her life’s work and legacy. In Fearless Freedom, Simone takes readers behind the headlines and into strategy sessions to preserve the fund, its impact, and similar investment tools. Drawing on her experiences as an entrepreneur, investor, global advocate, and Queen Wa of Dawa Grand Bereby in Côte d’Ivoire, she shares lessons learned growing up in Detroit, at the feet of civil rights icons like Rosa Parks, and from mentors whose advice helped her build her groundbreaking firm and persevere when it came under attack. Beyond her stirring personal narrative and hard-won leadership lessons, Simone also delivers practical “playbooks” for corporations, investors, policymakers, and entrepreneurs—vital for understanding how access to capital, economic mobility, and opportunity can strengthen businesses and communities alike. Part memoir and part leadership guide, Fearless Freedom is your blueprint for resilience and road map for creating pathways to growth, innovation, and long-term prosperity.

An upcoming book to be published by Penguin Random House.

A Manifesto for Unlocking Wealth and Equality for All

Fearless Freedom

Sharing economy promised a way of using property for the mutual benefit of owners and consumers, but in the last decade it has only worked to profit large commercial platforms. This book shows how institutions of risk management are part of this problem and offers a solution: collaborative risk structures. The book uncovers risk as the missing element in accounts of property theory and sharing economy. Drawing on diverse insights from economic theory and legal studies, it explains how property and private law form a risk management infrastructure which reinforces private property, and examines the paralysing effects this has on sharing, by constraining it to extractive market relations and stifling its collaborative potential. The book argues that overcoming these constraints is key to realising collaborative property and curbing the drawbacks of private ownership. It proposes institutional design principles and offers heuristic solutions such as radical uses of private law tools and insurance mechanisms to build a collaborative risk system capable of supporting more equitable and diversified forms of sharing.

Risk in the Sharing Economy

You know you have more to offer, but you're tired of waiting for a seat at the table to prove it. Most emerging leaders feel stuck in a holding pattern, believing that their ability to make an impact is capped by their current title or the person above them on the org chart. But influence isn't a reward for a promotion. It's a muscle you build in the mundane, everyday moments of your current role.In 90 Days to Grow Your Influence Clay Scroggins, bestselling author of How to Lead When You're Not in Charge, provides a daily roadmap for the "not-in-charge" leader. Drawing from his foundational work on leveraging influence without authority, this 90-day reader helps you navigate the tension of having great responsibility but very little power.Each day is designed to be a "snackable" but substantial 5-minute read, perfect for your morning coffee or the commute to the office. Through a mix of relatable stories, leadership metaphors, and spiritually grounded reflections, you'll learn how to: <ul><li>Understand Identity: Secure your worth in who you are, not just what you do or what your business card says.</li><li>Lead Yourself: Master the disciplines of self-awareness and emotional intelligence.</li><li>Choose Positivity: Cultivate a resilient, solution-oriented mindset that shifts the energy of every room you enter.</li><li>Think Critically: Stop being a passive observer and start solving problems.</li><li>Reject Passivity: Take ownership of the ground you're standing on today.</li><li>Challenge Well: Influence the leaders above you with relational equity and wisdom.</li></ul>Whether you are a new hire, a middle manager, or an aspiring executive, this book is your daily reminder that your seat on the org chart doesn't define your impact. You have everything you need to start leading right where you are. Real influence starts here.

You know you have more to offer, but you're tired of waiting for a seat at the table to prove it. Most emerging leaders feel stuck in a holding pattern, believing that their ability to make an impact is capped by their current title or the person above them on the org chart. But influence isn't a reward for a promotion. It's a muscle you build in the mundane, everyday moments of your current role.In 90 Days to Grow Your Influence Clay Scroggins, bestselling author of How to Lead When You're Not in Charge, provides a daily roadmap for the "not-in-charge" leader. Drawing from his foundational work on leveraging influence without authority, this 90-day reader helps you navigate the tension of having great responsibility but very little power.Each day is designed to be a "snackable" but substantial 5-minute read, perfect for your morning coffee or the commute to the office. Through a mix of relatable stories, leadership metaphors, and spiritually grounded reflections, you'll learn how to:<ul><li>Understand Identity: Secure your worth in who you are, not just what you do or what your business card says.</li><li>Lead Yourself: Master the disciplines of self-awareness and emotional intelligence.</li><li>Choose Positivity: Cultivate a resilient, solution-oriented mindset that shifts the energy of every room you enter.</li><li>Think Critically: Stop being a passive observer and start solving problems.</li><li>Reject Passivity: Take ownership of the ground you're standing on today.</li><li>Challenge Well: Influence the leaders above you with relational equity and wisdom.</li></ul>Whether you are a new hire, a middle manager, or an aspiring executive, this book is your daily reminder that your seat on the org chart doesn't define your impact. You have everything you need to start leading right where you are. Real influence starts here.

Daily Habits for Leading from Any Level

90 Days to Grow Your Influence

Riordan and Zhang share the skills, techniques and mindsets used by diplomats in both Western and Chinese contexts, and adapt them to the needs of executives and multinational corporations (MNCs).Their guide employs real-life case studies in understanding the international business environment and:<ul> <li>Examines the shift to multipolarity and the rise of permacrisis and policrisis</li> <li>Highlights the long-term approach of diplomatic strategy and how it may be applied to business</li> <li>Provides a framework for companies to understand geopolitical risks</li> <li>Offers techniques to build resilience via network-building and coalitions</li> </ul>Engaging with topics such as cybersecurity, the re-shoring/friend-shoring phenomenon, and the evolution of technology companies as geopolitical actors, the authors demonstrate how the diplomat's perspective offers insights to companies looking to navigate the increasingly complex geopolitical environments of international trade and investments.With an emphasis on practical guidance, this book would interest business executives and strategy planners, as well as diplomats and government officials.

A Business Executive’s Guide to an Uncertain World

Business Diplomacy

This powerful guide draws on strategies from Black resistance movements and merges historical wisdom with modern technology to combat the DEI backlash and build sustainable workplace equity in today’s hostile climate. As the unprecedented backlash against diversity, equity, and inclusion intensifies—with corporations dismantling initiatives, lawmakers passing anti-DEI legislation, and post–George Floyd promises abandoned—this tactical handbook arms advocates with revolutionary resistance strategies drawn from Black historical movements. Dr. Janice Gassam Asare transforms centuries of Black resistance wisdom—from Underground Railroad networks to civil rights organizing tactics—into modern resistance plans, wielding ethical AI as a force multiplier to create sustainable change that outlasts corporate whims and political cycles. Each chapter grounds modern workplace tactics in revolutionary approaches of more than twenty prominent Black historical figures, including the following: <ul><li>Ida B. Wells—Documentation techniques for workplace injustice inspired by her work</li><li>Ella Baker and Fred Hampton—Coalition-building methods from the American civil rights movement</li><li>Toni Morrison and Angela Davis—Narrative control strategies drawn from their celebrated writing</li></ul> Whether you’re a DEI practitioner navigating corporate pushback, an employee experiencing equity rollbacks, or a leader committed to sustainable inclusion, this handbook provides battle-tested strategies for preserving workplace equity—even in hostile environments. This isn’t just about surviving the backlash. It’s about reimagining workplaces where everyone thrives.

This powerful guide draws on strategies from Black resistance movements and merges historical wisdom with modern technology to combat the DEI backlash and build sustainable workplace equity in today’s hostile climate. As the unprecedented backlash against diversity, equity, and inclusion intensifies—with corporations dismantling initiatives, lawmakers passing anti-DEI legislation, and post–George Floyd promises abandoned—this tactical handbook arms advocates with revolutionary resistance strategies drawn from Black historical movements. Dr. Janice Gassam Asare transforms centuries of Black resistance wisdom—from Underground Railroad networks to civil rights organizing tactics—into modern resistance plans, wielding ethical AI as a force multiplier to create sustainable change that outlasts corporate whims and political cycles. Each chapter grounds modern workplace tactics in revolutionary approaches of more than twenty prominent Black historical figures, including the following: <ul><li>Ida B. Wells—Documentation techniques for workplace injustice inspired by her work</li><li>Ella Baker and Fred Hampton—Coalition-building methods from the American civil rights movement</li><li>Toni Morrison and Angela Davis—Narrative control strategies drawn from their celebrated writing</li></ul> Whether you’re a DEI practitioner navigating corporate pushback, an employee experiencing equity rollbacks, or a leader committed to sustainable inclusion, this handbook provides battle-tested strategies for preserving workplace equity—even in hostile environments. This isn’t just about surviving the backlash. It’s about reimagining workplaces where everyone thrives.

How to Reclaim Workplace Equity and Justice

Rise and Resist

Sustainable business is no longer optional--it's the strategy that will determine who leads and who gets left behind.Climate change is not just a future threat--it's a current reality, reshaping markets, supply chains, and entire industries. Rising temperatures, resource scarcity, and mounting waste are driving regulatory pressure, investor scrutiny, and consumer demand for sustainable practices. For business leaders, this isn't just an operational challenge--it's a strategic disruption. Companies that fail to adapt risk being swept aside by forces they can no longer ignore.In The Ultimate Disruption: Rethinking Business in a World Transformed by Climate Change, INSEAD professors Atalay Atasu and Luk Van Wassenhove provide an essential road map for thriving in this new era. Drawing on decades of research and real-world case studies, they show why sustainability must be treated as a core business imperative, not a compliance exercise or marketing slogan. The authors introduce a framework for rethinking strategy, redefining value propositions, and reinventing business models to integrate environmental value alongside customer utility and profit.Through compelling examples--from Polygreen's zero-waste transformation on a Greek island to Schneider Electric's global decarbonization initiatives--the book illustrates how companies are turning environmental constraints into opportunities for innovation and growth. Each chapter tackles critical steps: building the business case for sustainability; revisiting value potential; overcoming operational and scaling challenges; and leveraging partnerships, tech, and new business models to deliver shared value and profitability.Sustainability is no longer a cost--it's a competitive advantage. The Ultimate Disruption equips leaders with the strategies and tools to navigate the climate-driven transformation of business ecosystems and emerge stronger than ever.

Rethinking Business in a World Transformed by Climate Change

The Ultimate Disruption

6-Minute Smarts

There's never been a better time to run a product business. With accessible selling technology and billions of people shopping online, reaching your ideal customer is easier than ever before. But making it work financially? That's not so easy.Making sales isn't enough: you need to be making profits. Big retailers have spent decades developing ways to monitor profit margins, forecast and grow sales and manage stock to maximise their bottom line. And in this little book, small-business retail expert Catherine Erdly shows you how to apply those big business tools to YOUR business - in just 6 minutes!

Grow Your Product Business

Selling Made Simple

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