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Sales 101

Brooks C: Selling Made Simple

Selling Made Simple

Sales Leadership Made Simple

The pocket MBA for entrepreneurial moms and women of color&nbsp;who want to build a business from scratch, overcome financial obstacles, and shift the trajectory of their life, from a globally recognized entrepreneur, business coach, and digital educator. While starting a new business is hard for everyone—half close their doors within the first five years—it’s even harder for female entrepreneurs. Ellie Diop, founder and CEO of Ellievated Academy, Fully Funded Co., and Mommy to Millionaire, intimately knows the barriers that historically have kept women from economic freedom. She also knows how to overcome them.&nbsp; From starting her business with a single $1,200 stimulus check in 2020, to becoming a self-made millionaire in her very first year, Ellie has mastered the art of life changing entrepreneurial success—and now, with Girl, Start that Business!, she’s ready to share those secrets.&nbsp; The strategies within these pages are battle tested: Ellie has turned thousands of her clients into profitable business owners. And she’s done so by meeting them where they are. Ellie knows many women are starting from zero—no money, no business plan, no customers. What they do have is a great idea, hustle, heart, and street savvy. This non-judgmental, sassy, and whip-smart pocket MBA is what female entrepreneurs need to turn their dreams into life-changing reality.&nbsp; Let’s go, girl, start that business today!

The pocket MBA for entrepreneurial moms and women of color&nbsp;who want to build a business from scratch, overcome financial obstacles, and shift the trajectory of their life, from a globally recognized entrepreneur, business coach, and digital educator. While starting a new business is hard for everyone—half close their doors within the first five years—it’s even harder for female entrepreneurs. Ellie Diop, founder and CEO of Ellievated Academy, Fully Funded Co., and Mommy to Millionaire, intimately knows the barriers that historically have kept women from economic freedom. She also knows how to overcome them.&nbsp; From starting her business with a single $1,200 stimulus check in 2020, to becoming a self-made millionaire in her very first year, Ellie has mastered the art of life changing entrepreneurial success—and now, with Girl, Start that Business!, she’s ready to share those secrets.&nbsp; The strategies within these pages are battle tested: Ellie has turned thousands of her clients into profitable business owners. And she’s done so by meeting them where they are. Ellie knows many women are starting from zero—no money, no business plan, no customers. What they do have is a great idea, hustle, heart, and street savvy. This non-judgmental, sassy, and whip-smart pocket MBA is what female entrepreneurs need to turn their dreams into life-changing reality.&nbsp; Let’s go, girl, start that business today!

The Foolproof Plan to Turn Your Idea into Income and Change Your Life

Girl, Start That Business!

Routledge Advances in Management and Business Studies

Entrepreneurship is a tool of innovation promotion that supports sound economic environments as it stimulates economic growth and development. The BRICS nations, i.e., Brazil, Russia, India, China and South Africa, are a group of emerging countries comprising the highest developmental block of the emerging nations. It is imperative to assess the entrepreneurship policies, strategies, and promotional programmes and their implications for, among others, entrepreneurship funding, economic growth, and employment trends. The COVID-19 pandemic has impacted the entrepreneurship environment and equally steered state funding priorities away from entrepreneurship development support worldwide. This research book assesses the effect that COVID-19 has had on government funding priority, policy interventions and resultant implications on the entrepreneurship environment, economic growth and employment with a focus on BRICS. Readers will gain insight into what entrepreneurship looks like in the BRICS context and how it has been affected by COVID-19, indicating how the BRICS nations are likely to move forward to further strengthen entrepreneurship. This edited volume will be of interest to researchers, academics, practitioners, and advanced students in the fields of entrepreneurship, innovation, strategy, international relations, multilateralism, and economic development.

Economic Development and Growth in the Post-Pandemic World

Entrepreneurship in the BRICS

"A brilliant, step-by-step guide to aligning price with customer behaviour." Rory Sutherland, Vice Chairman, Ogilvy Group Have you ever felt that your business is leaving money on the table? Discounting under pressure, hesitant to raise prices, or struggling to articulate your value? If so, you're not alone. Jenny Millar and Ann Padley have seen companies lose out on millions. Not because their product is wrong or their costs are too high, but because they've misjudged something far more complex: what people value. In 12 actionable steps, The Pricing Sprint transforms pricing from a 'guessing game' and a 'black box' into a collaborative and inspiring conversation about value and growth; it fuels a repeatable, evidence-driven process to design, test, and optimize pricing. Packed with practical tools and case studies, you'll discover a new approach to pricing that's as grounded in human behaviour as it is in commercial insight. The result? Pricing strategies that are customer-focused, market-aligned, and designed for growth - and a team that is engaged and ready to implement them. This is more than a book on pricing. It's a masterclass in shaping a sustainable commercial strategy that aligns with your values, builds customer loyalty and delivers exceptional business results.

12 Steps to Unlock the Power of Pricing

The Pricing Sprint

This powerful guide draws on strategies from Black resistance movements and merges historical wisdom with modern technology to combat the DEI backlash and build sustainable workplace equity in today’s hostile climate. As the unprecedented backlash against diversity, equity, and inclusion intensifies—with corporations dismantling initiatives, lawmakers passing anti-DEI legislation, and post–George Floyd promises abandoned—this tactical handbook arms advocates with revolutionary resistance strategies drawn from Black historical movements. Dr. Janice Gassam Asare transforms centuries of Black resistance wisdom—from Underground Railroad networks to civil rights organizing tactics—into modern resistance plans, wielding ethical AI as a force multiplier to create sustainable change that outlasts corporate whims and political cycles. Each chapter grounds modern workplace tactics in revolutionary approaches of more than twenty prominent Black historical figures, including the following: <ul><li>Ida B. Wells—Documentation techniques for workplace injustice inspired by her work</li><li>Ella Baker and Fred Hampton—Coalition-building methods from the American civil rights movement</li><li>Toni Morrison and Angela Davis—Narrative control strategies drawn from their celebrated writing</li></ul> Whether you’re a DEI practitioner navigating corporate pushback, an employee experiencing equity rollbacks, or a leader committed to sustainable inclusion, this handbook provides battle-tested strategies for preserving workplace equity—even in hostile environments. This isn’t just about surviving the backlash. It’s about reimagining workplaces where everyone thrives.

This powerful guide draws on strategies from Black resistance movements and merges historical wisdom with modern technology to combat the DEI backlash and build sustainable workplace equity in today’s hostile climate. As the unprecedented backlash against diversity, equity, and inclusion intensifies—with corporations dismantling initiatives, lawmakers passing anti-DEI legislation, and post–George Floyd promises abandoned—this tactical handbook arms advocates with revolutionary resistance strategies drawn from Black historical movements. Dr. Janice Gassam Asare transforms centuries of Black resistance wisdom—from Underground Railroad networks to civil rights organizing tactics—into modern resistance plans, wielding ethical AI as a force multiplier to create sustainable change that outlasts corporate whims and political cycles. Each chapter grounds modern workplace tactics in revolutionary approaches of more than twenty prominent Black historical figures, including the following: <ul><li>Ida B. Wells—Documentation techniques for workplace injustice inspired by her work</li><li>Ella Baker and Fred Hampton—Coalition-building methods from the American civil rights movement</li><li>Toni Morrison and Angela Davis—Narrative control strategies drawn from their celebrated writing</li></ul> Whether you’re a DEI practitioner navigating corporate pushback, an employee experiencing equity rollbacks, or a leader committed to sustainable inclusion, this handbook provides battle-tested strategies for preserving workplace equity—even in hostile environments. This isn’t just about surviving the backlash. It’s about reimagining workplaces where everyone thrives.

How to Reclaim Workplace Equity and Justice

Rise and Resist

Two of the world's leading researchers on behavior and decision-making join forces to equip readers with the knowledge, tools, and techniques to live our best, most human lives in an age of machines. “The real problem of humanity is the following: We have Paleolithic emotions, medieval institutions and godlike technology. And it is terrifically dangerous.” —E.O WilsonOur choices and experience of the world are increasingly shaped by powerful interests and godlike technology. Somebody else is deciding what ‘good’ choices look like—and often that means good for them, not for you. From the social media apps hijacking your attention and algorithms quietly curating your reality, to the markets profiting from confusion and AI systems slowly eroding your thinking: your choices are shaped by people who understand your psychology better than you do, and use that knowledge for their own ends. Against this backdrop, it is easy to feel diminished and 'done to'.This book is about fighting back—individually and collectively—and becoming the best of ourselves. Becoming super-humans. Drawing on over 1,000 experiments run across more than 70 countries, Halpern and Costa show how you can boost your own agency and decision-making, how we can upgrade our systems and institutions so that it is easier for everyone to choose well, and how we can shape AI so that it amplifies human capability rather than replacing it.Super-Human ultimately asks us to make the biggest choice of all: in an age when machines can think, decide and even feel on our behalf—what kind of humans do we want to be? <ul><li>Human. Reclaiming agency and becoming a better decision-maker (Chapters 1-3). Understanding how human attention and sense-making works, so that we can self-guide, rather than be hacked by others - and more effectively turn our intentions into action.</li><li>Supra-human. Building systems that support us to choose well together. (Chapters 4-7). Humans are social creatures, who think aloud and together. It's a feature not a fault. Social networks, markets and institutions strongly enable us to achieve things we could never do alone, but also operate as ‘supra-human’ influences on our behavior. Yet individually and collectively we have power to channel and shape them too - more power than we realize</li><li>Super-human. Shaping the technology that will shape us. (Chapter 8) AI could be the ultimate ‘bicycle of the mind’, but it can also become a crutch rather than a coach. It poses opportunity and challenge - to boost our capabilities to superhuman levels, or to become our inadvertent master.</li><li>Future-human. What kind of humans do we ultimately want to be? (Conclusion) Our minds today have been shaped by the technologies and institutions of our ancestors, in ways they could not have anticipated. We can make choices that will alter our minds and those that follow: what shall we choose?</li></ul>

Two of the world's leading researchers on behavior and decision-making join forces to equip readers with the knowledge, tools, and techniques to live our best, most human lives in an age of machines. “The real problem of humanity is the following: We have Paleolithic emotions, medieval institutions and godlike technology. And it is terrifically dangerous.” —E.O WilsonOur choices and experience of the world are increasingly shaped by powerful interests and godlike technology. Somebody else is deciding what ‘good’ choices look like—and often that means good for them, not for you. From the social media apps hijacking your attention and algorithms quietly curating your reality, to the markets profiting from confusion and AI systems slowly eroding your thinking: your choices are shaped by people who understand your psychology better than you do, and use that knowledge for their own ends. Against this backdrop, it is easy to feel diminished and 'done to'.This book is about fighting back—individually and collectively—and becoming the best of ourselves. Becoming superhumans. Drawing on over 1,000 experiments run across more than 70 countries, Halpern and Costa show how you can boost your own agency and decision-making, how we can upgrade our systems and institutions so that it is easier for everyone to choose well, and how we can shape AI so that it amplifies human capability rather than replacing it.Superhuman ultimately asks us to make the biggest choice of all: in an age when machines can think, decide and even feel on our behalf—what kind of humans do we want to be? <ul><li>Human. Reclaiming agency and becoming a better decision-maker (Chapters 1-3). Understanding how human attention and sense-making works, so that we can self-guide, rather than be hacked by others - and more effectively turn our intentions into action.</li><li>Supra-human. Building systems that support us to choose well together. (Chapters 4-7). Humans are social creatures, who think aloud and together. It's a feature not a fault. Social networks, markets and institutions strongly enable us to achieve things we could never do alone, but also operate as ‘supra-human’ influences on our behavior. Yet individually and collectively we have power to channel and shape them too - more power than we realize</li><li>Super-human. Shaping the technology that will shape us. (Chapter 8) AI could be the ultimate ‘bicycle of the mind’, but it can also become a crutch rather than a coach. It poses opportunity and challenge - to boost our capabilities to superhuman levels, or to become our inadvertent master.</li><li>Future-human. What kind of humans do we ultimately want to be? (Conclusion) Our minds today have been shaped by the technologies and institutions of our ancestors, in ways they could not have anticipated. We can make choices that will alter our minds and those that follow: what shall we choose?</li></ul>

Reclaiming Our Power to Choose and Shape the Future

Superhuman

Sharing economy promised a way of using property for the mutual benefit of owners and consumers, but in the last decade it has only worked to profit large commercial platforms. This book shows how institutions of risk management are part of this problem and offers a solution: collaborative risk structures. The book uncovers risk as the missing element in accounts of property theory and sharing economy. Drawing on diverse insights from economic theory and legal studies, it explains how property and private law form a risk management infrastructure which reinforces private property, and examines the paralysing effects this has on sharing, by constraining it to extractive market relations and stifling its collaborative potential. The book argues that overcoming these constraints is key to realising collaborative property and curbing the drawbacks of private ownership. It proposes institutional design principles and offers heuristic solutions such as radical uses of private law tools and insurance mechanisms to build a collaborative risk system capable of supporting more equitable and diversified forms of sharing.

Risk in the Sharing Economy

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era. In 2009, Gary Vaynerchuk’s Crush It! became the first definitive blueprint for a new generation of internet entrepreneurs. Nearly two decades later, the game has significantly evolved. In 2009, individuals were just learning how to make a living from their personal brands. Today, we’re in a new age where individuals build their global empires.In Your Individual Empire, visionary marketer and business operator Gary Vaynerchuk explains how to build your own empire in this new era, featuring insights from those in the process of doing it. While breaking through the noise is more challenging than ever, the rewards are exponentially greater. Today’s elite creators aren't just monetizing content; they are launching global agencies, building media empires, creating consumer packaged goods (CPG), leveraging the blockchain, and scaling their footprints through content at an unprecedented level.Crush It! was for people aspiring to make $100,000 a year. Your Individual Empire is for those looking to do that, while laying down the foundations to become a multi-billion dollar enterprise. <ul><li>Cutting Edge Information from a Trusted Pro: Bestselling author and social media marketing pioneer Gary Vaynerchuk explains how to build a global, multi-billion-dollar, personal¿brand¿based empire using modern technology and social media.</li><li>Crush It! for a New World Order: Gary’s 2009 book Crush It! was a foundational guide for early internet entrepreneurs. This new book is poised to become the essential handbook for a new generation.</li><li>Grounded in Real-Life Experience: Your Individual Empire highlights insights from Gary and other creators who are breaking through the noise to achieve greater rewards, advice that will inspire others and help them succeed in their own ventures.</li><li>A How-to Packed with Essential Tools: Gary reveals how modern elite creators go beyond monetizing content—they build agencies, media companies, consumer packaged goods brands, leverage blockchain, and scale through unprecedented levels of content output.</li></ul>

The pioneer of social media marketing and New York Times bestselling author Gary Vaynerchuk shows how to go from personal brand to building a business empire using the technologies, tools, and social platforms in the modern era. In 2009, Gary Vaynerchuk’s Crush It! became the first definitive blueprint for a new generation of internet entrepreneurs. Nearly two decades later, the game has significantly evolved. In 2009, individuals were just learning how to make a living from their personal brands. Today, we’re in a new age where individuals build their global empires.In Your Individual Empire, visionary marketer and business operator Gary Vaynerchuk explains how to build your own empire in this new era, featuring insights from those in the process of doing it. While breaking through the noise is more challenging than ever, the rewards are exponentially greater. Today’s elite creators aren't just monetizing content; they are launching global agencies, building media empires, creating consumer packaged goods (CPG), leveraging the blockchain, and scaling their footprints through content at an unprecedented level.Crush It! was for people aspiring to make $100,000 a year. Your Individual Empire is for those looking to do that, while laying down the foundations to become a multi-billion dollar enterprise. <ul><li>Cutting Edge Information from a Trusted Pro: Bestselling author and social media marketing pioneer Gary Vaynerchuk explains how to build a global, multi-billion-dollar, personal‑brand‑based empire using modern technology and social media.</li><li>Crush It! for a New World Order: Gary’s 2009 book Crush It! was a foundational guide for early internet entrepreneurs. This new book is poised to become the essential handbook for a new generation.</li><li>Grounded in Real-Life Experience: Your Individual Empire highlights insights from Gary and other creators who are breaking through the noise to achieve greater rewards, advice that will inspire others and help them succeed in their own ventures.</li><li>A How-to Packed with Essential Tools: Gary reveals how modern elite creators go beyond monetizing content—they build agencies, media companies, consumer packaged goods brands, leverage blockchain, and scale through unprecedented levels of content output.</li></ul>

Your Individual Empire

Timeless Lessons in Business Leadership and Strategy from Ancient Rome and Classical Antiquity

Strategize Like Caesar

Harriman House Essentials

The Choice Factory

Studies in Penal Theory and Ethics

What are reasons? What are duties? What are values? This book presents a fresh account of these concepts and the interplay between them. It defends a modest notion of a reason. It opens space for a notion of a duty that is fundamental and irreducible to that of a reason. And it proposes that engagement with value can be assessed as good, and that good engagement often involves the development of correct beliefs and fitting emotions. The result brings to light the normative significance of cognitive and affective attitudes, and reshapes the relationship between practical and epistemic normativity. In this redrawing of the normative map, Rethinking Normativity engages with wide ranging resources, including Razian theory, care ethics, and accounts of pragmatic encroachment on knowledge.

Rethinking Normativity in the Law and Beyond

An engaging, rigorous, and up-to-date urban economics textbook for undergraduates. The complexity inherent to urban economics has long limited its study to graduate students, but this course-in-a-book brings the discipline’s main ideas into reach for undergraduates for the first time. A Field Guide to Urban Economics adopts an intuitive, example-driven style and provides clear explanations of fundamental urban economic models along with carefully selected modern topics not found in existing texts. Based on years of classroom experience, this engaging and up-to-date book offers theoretical rigor, an empirical perspective, and policy applications in an approachable introduction to the field.&nbsp; <ul><li> Makes urban economics accessible to undergraduates </li><li> Explains the basic facts and patterns behind the organization of cities </li><li> Covers quantitative spatial models and other recent developments </li><li> Motivates ideas with reference to real world phenomena </li><li> Offers clear mathematical explanations without being overly technical</li></ul>

An engaging, rigorous, and up-to-date urban economics textbook for undergraduates. The complexity inherent to urban economics has long limited its study to graduate students, but this course-in-a-book brings the discipline’s main ideas into reach for undergraduates for the first time. A Field Guide to Urban Economics adopts an intuitive, example-driven style and provides clear explanations of fundamental urban economic models along with carefully selected modern topics not found in existing texts. Based on years of classroom experience, this engaging and up-to-date book offers theoretical rigor, an empirical perspective, and policy applications in an approachable introduction to the field.&nbsp; <ul><li> Makes urban economics accessible to undergraduates </li><li> Explains the basic facts and patterns behind the organization of cities </li><li> Covers quantitative spatial models and other recent developments </li><li> Motivates ideas with reference to real world phenomena </li><li> Offers clear mathematical explanations without being overly technical</li></ul>

A Field Guide to Urban Economics

Advising CEOs for decades and having served as BCG's CEO for nine years, Rich Lesser spent a career in the rooms where high-stakes business decisions get made. In The Six-in-One CEO, he invites you into those rooms as he defines the six roles a modern CEO must play, and what it takes to play them well.The CEO's job has changed more in this decade than at any point in modern business history. Shocks arrive faster and overlap. AI is permeating every corner of the enterprise. Trust is harder to build and easier to lose. Geopolitics are upending business as usual. Employees are facing a new host of stressors. Today's leaders must navigate all this while delivering growth and building organizations for the long term.To explore these challenges, Lesser, now BCG's Global Chair, had candid conversations with more than two dozen leading CEOs, including Arvind Krishna of IBM, Carol Tomé of UPS, Christophe Fouquet of ASML, Doug McMillon of Walmart, Maria Black of ADP, Nicolas Hieronimus of L'Oréal, and Young Liu of Foxconn.Their stories, BCG's insights, and Lesser's own experience converge on six roles CEOs must now embrace: chief vitality officer, chief learning officer, chief statesman, chief resilience officer, chief trust officer, and chief well-being officer.Avoiding the checklists and playbooks often found in traditional business books, Lesser closes each chapter with personal memos to CEOs offering practical advice on navigating the six roles based on real-world examples. He also offers his take on the critical leadership traits that CEOs often underestimate, along with his holistic view on legacy.Reflective about what leadership has always required and exacting about what this era now demands, The Six-in-One CEO is grounded in real decisions rather than theory, written by a leader who has done the job, and leveraging BCG's vast experience. It's essential reading for CEOs, senior executives, rising leaders, and anyone responsible for guiding organizations in this extraordinary period of change.

Redefining Leadership for a High-Speed, High-Stakes World

The Six-in-One CEO

Selling Made Simple

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