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Sales 101

Brooks C: Selling Made Simple

Selling Made Simple

Sales Leadership Made Simple

6-Minute Smarts

There's never been a better time to run a product business. With accessible selling technology and billions of people shopping online, reaching your ideal customer is easier than ever before. But making it work financially? That's not so easy.Making sales isn't enough: you need to be making profits. Big retailers have spent decades developing ways to monitor profit margins, forecast and grow sales and manage stock to maximise their bottom line. And in this little book, small-business retail expert Catherine Erdly shows you how to apply those big business tools to YOUR business - in just 6 minutes!

Grow Your Product Business

'A gem of a book, serious and clever yet funny and playful' Financial Times 'Professor of philosophy and a public intellectual for the internet age, Callard shows how Socrates can inform the way we live our lives - from romance to politics' Guardian Socrates has been hiding in plain sight. We call him the father of Western philosophy, but what exactly are his philosophical views? He is famous for his humility, but readers often find him arrogant and condescending. We parrot his claim that 'the unexamined life is not worth living,' yet take no steps to live examined ones. We know that he was tried, convicted, and executed for 'corrupting the youth,' but freely assign Socratic dialogues to today's youths, to introduce them to philosophy. We've lost sight of what made him so dangerous. In Open Socrates, acclaimed philosopher Agnes Callard recovers the radical energy at the centre of Socrates' thought and shows why it is still the way to a good life. Callard draws our attention to Socrates' startling discovery that we don't know how to ask ourselves the most important questions- about how we should live, and how we might change. Before a person even has a chance to reflect, their bodily desires or the forces of social conformity have already answered on their behalf. To ask the most important questions, we need help. Callard argues that the true ambition of the famous "Socratic method" is to reveal what one human being can be to another. You can use another person in many ways-for survival, for pleasure, for comfort- but you are engaging them to the fullest when you call on them to help answer your questions and challenge your answers. Here Callard shows that Socrates' method allows us to make progress in thinking about how to manage romantic love, how to confront one's own death, and how to approach politics. In the process, she gives us nothing less than a new ethics to live by.

The Case for a Philosophical Life

Open Socrates

The comprehensively updated new edition of a bestselling textbook that covers fundamental features of bonds, analytical techniques, and portfolio strategies. Now in its 11th edition, this bestselling textbook illuminates the complexities and dynamics of the bond markets, integrating rigorous technical content with real-world case studies to effectively bridge theory and application. Advances in technology and data availability have fundamentally transformed how fixed-income securities are valued, traded, and managed. This fully updated new edition addresses the growing demand for tools and techniques that support sophisticated decision-making in increasingly complex markets by incorporating the latest analytical frameworks and computational methods with a solid grounding in core principles. Designed for a broad audience, it gives students the fundamental knowledge they need to excel in portfolio management, trading, and risk analysis roles while equipping experienced practitioners with more profound insights into advanced strategies and contemporary challenges. New edition highlights: <ul><li>New chapters on analytical tools, bond trading mechanics, strategies, and backtesting</li><li>Cutting-edge topics include machine learning, NLP, and trading mechanics</li><li>Expanded coverage of corporate bond credit models, return attribution models, and the latest models analyzing convertible bonds</li><li>Extensive new appendices feature case studies from diverse practitioners</li><li>Pragmatic modular structuring adapts to diverse course designs</li><li>End-of-chapter internet questions, slides, and solutions</li></ul>

Bond Markets, Analysis, and Strategies, eleventh edition

Mastering the Invisible Shifts That Shape Your Career

The Five Stages of Career Growth

A timely, practical guide to AI—its strengths, weaknesses, and real-world applications—for business professionals and policymakers. Artificial intelligence, or AI, can recognize a pattern from any set of data it is given, which is what makes it such an extraordinarily powerful tool. But because not all patterns are authentic or reliable, AI's pattern-finding superpower can lead to spurious patterns—and to disastrous results for business and government entities that rely on them. Hence the conundrum at the heart of AI: its greatest strength can also be its greatest weakness. Targeting the businessperson who needs to know how to use AI profitably and responsibly, Caleb Briggs and Rex Briggs offer in this book a foundational understanding of AI that is easy to grasp yet thorough enough to be used effectively.

Harnessing the Power of AI for Your Organization—Profitably and Safely

The AI Conundrum

An essential how-to guidebook for building new companies based on deep technology. Launching from the Lab provides a much-needed framework for new entrepreneurs who are founding companies based on “deep technology”—groundbreaking innovations rising from new discoveries in fundamental research. Lita Nelsen and Maureen Stancik Boyce cover the steps to launch and fund such companies, beginning with emergence from the laboratory and acquiring intellectual property through the intensive research of customer needs, building a team, and raising capital. Designed to be read and then used chapter by chapter, this book covers every step of the entrepreneur’s journey. From the lab, to the intensive research of customer needs, and through building a team and raising capital, this guidebook covers topics ranging from the importance of patents to forecasting financial data. The authors also include a special section on IP and dealing with tech transfer offices, for founders launching from university laboratories. Whether you’re a first-time entrepreneur or a university researcher ready to commercialize your work, this book is an indispensable companion for turning breakthrough science into real-world impact.

Building a Deep-Tech Startup

Launching from the Lab

This powerful guide draws on strategies from Black resistance movements and merges historical wisdom with modern technology to combat the DEI backlash and build sustainable workplace equity in today’s hostile climate. As the unprecedented backlash against diversity, equity, and inclusion intensifies—with corporations dismantling initiatives, lawmakers passing anti-DEI legislation, and post–George Floyd promises abandoned—this tactical handbook arms advocates with revolutionary resistance strategies drawn from Black historical movements. Dr. Janice Gassam Asare transforms centuries of Black resistance wisdom—from Underground Railroad networks to civil rights organizing tactics—into modern resistance plans, wielding ethical AI as a force multiplier to create sustainable change that outlasts corporate whims and political cycles. Each chapter grounds modern workplace tactics in revolutionary approaches of more than twenty prominent Black historical figures, including the following: <ul><li>Ida B. Wells—Documentation techniques for workplace injustice inspired by her work</li><li>Ella Baker and Fred Hampton—Coalition-building methods from the American civil rights movement</li><li>Toni Morrison and Angela Davis—Narrative control strategies drawn from their celebrated writing</li></ul> Whether you’re a DEI practitioner navigating corporate pushback, an employee experiencing equity rollbacks, or a leader committed to sustainable inclusion, this handbook provides battle-tested strategies for preserving workplace equity—even in hostile environments. This isn’t just about surviving the backlash. It’s about reimagining workplaces where everyone thrives.

How to Reclaim Workplace Equity and Justice

Rise and Resist

The new science of why we quit, whether we should, and how to make the right choices for our work and lives, by a leading organizational psychologist Most of us are just one event away from leaving our job. Conventional wisdom would have us believe that the decision to leave secure work is the result of an uneven trade-off between our paychecks and benefits, and the time and effort we put into our jobs. But in reality, quitting is most often triggered by a single event, inside or outside the workplace, that causes us to stop and reflect on our relationship with work. These events are what organizational psychologist Anthony Klotz calls “jolts,” and they are the most underacknowledged realities in our work lives. In Jolted, Klotz breaks down what makes a jolt, and helps us navigate these inevitable disruptions, keeping us from being thrown off track by quitting when we shouldn’t—or spurring us to make the career change that can improve our lives.

Why We Quit, When to Stay, and Why It Matters

Jolted

New York Times bestselling author of Rich Bitch and renowned money expert Nicole Lapin makes investing accessible and fun so women can make bank and become Miss Independent.You've worked hard for your money and now it's time for your money to work for you. You will never earn or budget your way into real wealth. Growing your money significantly doesn't require starting with a lot of money. It requires a little bit of knowledge about taking smart risks and as much time as possible to take advantage of the glorious power of compound interest, which Einstein refers to as the eighth wonder of the world.From automating your savings to easy, no-stress investing strategies, Nicole will teach you how to take your financial knowledge and portfolio to the next level and start you on your journey to your ultimate destination: true financial independence.In Miss Independent, you will learn: <ul><li>The freedom that wealth affords you, whether it's the ability to leave a crappy job or significant other, go on the vacation of your dreams or otherwise live life on your own terms. </li><li>The best method for establishing your "number"--the amount of wealth you want to accumulate before you retire--and getting it.</li><li>The meaning of the most common investing terms, like stocks and bonds, (and some more exotic ones like REITs or cryptocurrency) and how to make them work to your advantage.</li><li>The ins and outs of big financial decisions and concepts, like taking out a mortgage, owning investment properties, and buying life insurance.</li></ul>Miss Independent takes the fear out of money management and investing once and for all. Using her own vulnerable stories and her signature conversational style, let Nicole show you all the different ways and paths that you can take to become financially free at last.

A Simple 12-Step Plan to Start Investing and Grow Your Own Wealth

Miss Independent

Self-Publishing with Dal

Reach More Readers and Sell More Books

Keywords for Books

A collection of eye-opening natural experiments, showing how economists uncover cause-and-effect relationships and reveal insights about our world. Does having a daughter change how a congressperson votes? How did a nineteenth-century doctor help discover germs? Is it better to go first or second in a penalty shootout? Why don’t diplomats pay their parking tickets? Do leaders really matter? These are all questions economists ask. Some of these questions are serious, others less consequential. But all are interesting—and can be answered by way of the natural experiment. A natural experiment is an event in the real world that neatly divides people into a treatment and control group—and it is one of the greatest tools in the economist’s toolkit. In Daughters, Diplomats, and Death, Patrick Gourley discusses why and how economists have leveraged this powerful method to answer questions that were long thought unanswerable. In the vein of Freakonomics, Nudge, and The Tipping Point, the book takes the reader on a lively and engaging tour of some of the most fascinating natural experiments, explaining how they work, how they help social scientists answer questions, and what conclusions they reached. The experiments illuminate a wide range of timely issues in health, education, reproductive issues, and the environment, lending rich and much-needed nuance to the complex debates that shape today’s headlines.

How Economists Use Natural Experiments to Decipher Our World

Daughters, Diplomats, and Death

The Untold Story of Steve Jobs's Wilderness Years—and the Creation of a Legend In 1985, Steve Jobs—the brilliant, volatile founder of Apple Computer—walked out of his company's headquarters, fired from the very corporation he had created. What happened next would transform not only his life and career, but the future of technology itself. For twelve years, from 1985 to 1997, Jobs wandered the business wilderness with his new venture, NeXT. It was a period of spectacular failures, near-bankruptcy, and brutal humiliation. But out of this crucible of defeat emerged the visionary leader who would go on to create the iPod, iPhone, and iPad, transforming Apple into the most valuable company on earth. Drawing on previously unpublished materials and new interviews with the key players, Geoffrey Cain reveals the untold story of Steve Jobs's "lost decade"—the formative years that shaped the icon we thought we knew. With unprecedented access to unbroadcast footage of Jobs in NeXT meetings, private company documents, and interviews with his closest colleagues, Cain offers the definitive account of how failure transformed a brash wunderkind into a true business genius. This is the story of how Steve Jobs learned to lead, how he discovered the power of focus, and how a spectacular failure became the foundation for one of the greatest comebacks in business history. It is nothing less than the missing piece in the legend of Steve Jobs.

The Untold Story of NeXt and the Remaking of an American Visionary

Steve Jobs in Exile

Selling Made Simple

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