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Heppell M: See, Smile, Say Hello

See, Smile, Say Hello

Build Trust, Create Loyalty, Deliver Outstanding Service

Deliver measurable business impact by transforming customer advocacy into a strategic driver of growth, retention, and executive influence.Customer Advocacy That Counts is the definitive guide for customer advocacy, customer marketing, and customer experience leaders who need to prove value, secure stakeholder buy-in, and connect advocacy initiatives to business performance.Written by Alison Bukowski, this practical and evidence-based playbook addresses one of the biggest challenges facing advocacy professionals today: demonstrating strategic impact in environments where influence often matters more than authority. Drawing on frameworks, diagnostic assessments, stakeholder management tools, and executive communication templates, Alison Bukowski provides a structured approach to aligning advocacy with organizational priorities. Featuring insights and real-world examples from leaders at Google, Microsoft, Siemens, Adobe, Freshworks, Forrester, and Optum/UnitedHealth Group, the book shows how high-performing advocacy teams translate customer engagement into outcomes that executives understand and support.You'll learn how to: - Measure advocacy impact using meaningful business metrics - Build executive influence without direct authority - Align advocacy programs with revenue and retention goals - Communicate value using leadership-focused business language - Scale customer advocacy with confidence and credibility Customer Advocacy That Counts equips you with the tools, frameworks, and leadership mindset needed to turn customer advocacy into a measurable source of growth and competitive advantage.Themes include: customer advocacy, customer marketing, customer experience, stakeholder management, customer retention, executive influence, business impact measurement, advocacy strategy, revenue growth, customer-led growth

How to Build Influence and Drive Customer Experience Results

Customer Advocacy That Counts

The Nine Golden Rules for CX Success

Please Do Disturb: How True Leaders Show Up When It Matters Most challenges one of leadership's biggest misconceptions, that great leadership is primarily about strategy, authority, or performance. Instead, Rachel Alday, Linny Jones, and Harte Logan make the case that exceptional leadership begins with something far more human: presence, connection, and the ability to create belonging. Drawing from Alday's decades of experience building a luxury hospitality company, and Jones and Logan’s organizational consulting perspective, the authors reveal how the principles behind extraordinary guest experiences can transform the way leaders serve their teams, organizations, and communities. Through engaging stories, practical frameworks, and lessons learned while growing a business to nearly $25 million in annual revenue managing approximately 200 luxury homes, they demonstrate that the leaders people remember aren't necessarily the ones with the best ideas—they're the ones who consistently show up when it matters most. At its heart, Please Do Disturb is a book about creating environments where people feel seen, heard, valued, and like they truly belong. It explores how intentional moments of connection build trust, strengthen culture, and inspire people to do their best work, not because they have to but because they want to, leading to phenomenal results. Whether you're leading a company, a team, or a family, or simply striving to become more intentional in your relationships, this book offers practical wisdom for cultivating deeper connection, fostering belonging, and leading with authenticity in a world that increasingly craves both. Please Do Disturb reminds us that leadership isn't measured by titles or influence alone. It's measured by the people we choose to notice, the connections we create, and the lasting sense of belonging we leave behind.

Please Do Disturb: How True Leaders Show Up When It Matters Most challenges one of leadership's biggest misconceptions, that great leadership is primarily about strategy, authority, or performance. Instead, Rachel Alday, Linny Jones, and Harte Logan make the case that exceptional leadership begins with something far more human: presence, connection, and the ability to create belonging. Drawing from Alday's decades of experience building a luxury hospitality company, and Jones and Logan’s organizational consulting perspective, the authors reveal how the principles behind extraordinary guest experiences can transform the way leaders serve their teams, organizations, and communities. Through engaging stories, practical frameworks, and lessons learned while growing a business to nearly $25 million in annual revenue managing approximately 200 luxury homes, they demonstrate that the leaders people remember aren't necessarily the ones with the best ideas—they're the ones who consistently show up when it matters most. At its heart, Please Do Disturb is a book about creating environments where people feel seen, heard, valued, and like they truly belong. It explores how intentional moments of connection build trust, strengthen culture, and inspire people to do their best work, not because they have to but because they want to, leading to phenomenal results. Whether you're leading a company, a team, or a family, or simply striving to become more intentional in your relationships, this book offers practical wisdom for cultivating deeper connection, fostering belonging, and leading with authenticity in a world that increasingly craves both. Please Do Disturb reminds us that leadership isn't measured by titles or influence alone. It's measured by the people we choose to notice, the connections we create, and the lasting sense of belonging we leave behind.

How True Leaders Show Up When It Matters Most

Please Do Disturb

PRAISE FOR MARKETING 7.0 "Legendary for his insight and foresight, Philip Kotler, with his long-time co-authors Hermawan Kartajaya and Iwan Setiawan, take the next step in their leading-edge marketing series. Building on advances in social media, AI and immersive technology from their previous three editions, Marketing 7.0 creatively applies cognitive science concepts and theories to show how marketers can navigate gateways to the human mind to design more personal, relevant and influential marketing." -KEVIN LANE KELLER, E.B. Osborn Professor of Marketing, Tuck School of Business, Dartmouth College "Marketing 7.0 by Philip Kotler is a visionary guide that captures the next evolution of marketing in the age of AI, sustainability, and humanity. This book is an essential read for anyone who wants to understand where marketing is headed and how to stay ahead of the curve." -HERMANN SIMON, Founder and Honorary Chairman, Simon-Kucher "Marketing 7.0 unites technology and human insight, illustrating how marketing has evolved from products and data to the exploration of the depths of the human mind. By integrating AI, immersive technology, and cognitive science, Philip Kotler redefines marketing as a discipline that goes beyond understanding customers and connects with their thoughts, emotions, and experiences." -ALEXANDER CHERNEV, Professor of Marketing, Kellogg School of Management, Northwestern University

A Guide for Thinking Marketers in the Age of AI

Marketing 7.0

Wenn du schon "alles probiert" hast - Social Media, Anzeigen, Funnels - und trotzdem das Gefühl hast, ständig neuen Kund:innen hinterherrennen zu müssen, ist "Die Loyalitätsformel" genau dein Buch. Statt noch mehr Marketing-Hype zeigt dir Manuel Spors, wie du mit den Kund:innen, die du bereits hast, stabile Umsätze, Empfehlungen und planbare Auslastung aufbaust.

Du lernst Schritt für Schritt, wie du deine Bestandskunden analysierst, echte Loyalität aufbaust und daraus ein System machst, das immer wieder zu Folgeaufträgen, Zusatzverkäufen und Weiterempfehlungen führt - ohne Dauerstress in der Neukundenjagd. Verständliche Beispiele, klare Anleitungen und konkrete Formulierungen helfen dir, das Gelesene direkt in deinem Business umzusetzen.

Ideal, wenn du Unternehmer:in, Selbstständige:r, Coach, Berater:in, Kreative:r oder Dienstleister:in bist und dir ein Business wünschst, das ruhiger, planbarer und profitabler läuft - mit Kund:innen, die gern bleiben statt nur einmal kaufen.

Wenn du schon „alles probiert“ hast – Social Media, Anzeigen, Funnels – und trotzdem das Gefühl hast, ständig neuen Kund:innen hinterherrennen zu müssen, ist „Die Loyalitätsformel“ genau dein Buch. Statt noch mehr Marketing-Hype zeigt dir Manuel Spors, wie du mit den Kund:innen, die du bereits hast, stabile Umsätze, Empfehlungen und planbare Auslastung aufbaust.

Du lernst Schritt für Schritt, wie du deine Bestandskunden analysierst, echte Loyalität aufbaust und daraus ein System machst, das immer wieder zu Folgeaufträgen, Zusatzverkäufen und Weiterempfehlungen führt – ohne Dauerstress in der Neukundenjagd. Verständliche Beispiele, klare Anleitungen und konkrete Formulierungen helfen dir, das Gelesene direkt in deinem Business umzusetzen.

Ideal, wenn du Unternehmer:in, Selbstständige:r, Coach, Berater:in, Kreative:r oder Dienstleister:in bist und dir ein Business wünschst, das ruhiger, planbarer und profitabler läuft – mit Kund:innen, die gern bleiben statt nur einmal kaufen.

Umsatz ohne Neukundenjagd

Die Loyalitätsformel

Travel and Wellness: A Renaissance of Nature-based Health Tourism explores the growing intersection between travel and wellness, focusing on the resurgence of nature-based health tourism.
This interdisciplinary work delves into the historical roots of wellness tourism, tracing its evolution from ancient practices to contemporary trends that emphasize the healing power of nature. Through a combination of qualitative research, cultural analysis, and stakeholder collaboration, Travel and Wellness Tourism provides a comprehensive framework for understanding how health tourism is a catalyst for both personal and community wellness.
Appealing to both scholars and practitioners, particularly in tourism, health sciences, environmental studies, and cultural heritage, Travel and Wellness offers insights that encourage cross-disciplinary dialogue and innovation.

A Renaissance of Nature-Based Health Tourism

Travel and Wellness

Perfect for event organizers, community builders, hosts - and anyone interested in creating meaningful, human-led events and gatherings. "Magical" is the word most used to describe the Do Lectures. It's where world-class speakers share their story in a former cowshed. Where attendees dine amongst raised beds. And where secret gin bars and hot tubs wait to be discovered... In Do Curate, Clare Hieatt shares insight and learnings from over a decade hosting this iconic event. From curating the speaker lineup to selecting the most fragrant woods to burn, she knows that every detail counts. Now, she will help you to elevate your own events and gathering. Discover: <ul><li>The secret to good curation, from arrival to departure</li><li>Favorite recipes: breakfast granola, green lasagne, dark chocolate &amp; tahini cookies</li><li>Why authenticity and human connection are key</li><li>How small events build community</li></ul>Whether corporate conferences or dinner parties, successful hosting is about making people feel at home and creating the conditions for magic to happen: new ideas, experiences and connections. And it's all in the curation.

How to create a small magical event

Do Curate

Simple, low-risk experiments for long-term profit growth that you can test right now--from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit, Be a Sequoia, Not a Bonsai gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to: <ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can't match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul> Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development. They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. ". . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read--and, more importantly, put into practice every day." --Jasper Malcolmson, Head of Growth at Gusto and Robinhood

Simple, low-risk experiments for long-term profit growth that you can test right now—from Google's former Chief Evangelist, Nicolas Darveau-Garneau.As a business leader or marketer, if you've been pouring your efforts into efficiency metrics (like customer acquisition cost or return on ad spend) instead of trying to optimize profits, your methodology is unsustainable. In the age of AI, optimizing the wrong key performance indicator can be catastrophic.Whether you work at a Fortune 500 giant, a startup, or a nonprofit,&nbsp;Be a Sequoia, Not a Bonsai&nbsp;gives you a growth playbook that will help you correctly prioritize sustainability over short-term efficiency.With step-by-step guides and hundreds of case studies, Darveau-Garneau will shift how you measure marketing success by teaching you how to:<ul><li>Maximize profitable growth by tracking the right metrics, not vanity metrics.</li><li>Acquire the most valuable customers, not just the most customers.</li><li>Dramatically increase customer lifetime value with practical, scalable strategies.</li><li>Strengthen your brand with modern, profit-driven branding approaches.</li><li>Deliver a customer experience your competitors can’t match.</li><li>Build a culture of rapid testing and innovation that keeps you ahead.</li></ul>&nbsp;Nicolas Darveau-Garneau has advised senior executives at more than a thousand companies. He discovered that the fastest-growing 5% all followed these same seven principles. . .The best part? These breakthroughs don't require acquisitions, billion-dollar tech investments, or years of product development.&nbsp;They're simple, testable, affordable, and scalable. And they're all based on one premise: Corporate sequoias prioritize profitable growth, while bonsai concentrate on efficiency and stay small. “. . .a groundbreaking book. Nicolas Darveau-Garneau has distilled thousands of CEO and CMO meetings into a playbook every ambitious leader needs to read—and, more importantly, put into practice every day."&nbsp;—Jasper Malcolmson, Head of Growth at Gusto and Robinhood

The Seven Growth Secrets of the World’s Most Successful Companies

Be a Sequoia, Not a Bonsai

Digital Harmony: Building Tech and Human Touch explores the delicate balance between technology and humanity in a rapidly evolving digital world. Rooted in luxury hospitality excellence, the book combines powerful storytelling, real-world insights, and practical frameworks to show how organizations can use AI, automation, and data to enhance - not replace - human connection.
Designed for academia and industry across retail, healthcare, and service sectors, this book speaks to anyone shaping customer experiences in a digital-first world. It bridges theory and practice, offering a global perspective on service strategy and customer experience design in the age of digital transformation. Readers will discover why customers remember feelings more than features, how empathy drives loyalty, and why the future belongs to those who can blend digital intelligence with human intuition. In a world powered by algorithms, the real advantage is staying human.

Digital Harmony

What if the secret to extraordinary success isn't working harder-but creating moments people never forget?
In Creating Magic, motivational speaker, educator, and business coach Sam Burns shares the principles that transformed more than four decades in the service industry into a career built on connection, leadership, and unforgettable experiences.
Through heartfelt stories, practical strategies, and real-world lessons, Sam reveals how anyone-from hairstylists and salon owners to restaurant servers, healthcare professionals, retailers, hospitality teams, and business leaders-can turn ordinary interactions into extraordinary moments that build trust, loyalty, and lasting success.
Inside you'll discover how to:
¿ Inspire confidence and self-worth
¿ Build connections that last
¿ Lead with purpose and positive energy
¿ Create experiences people will never forget
¿ Grow a business rooted in relationships, reputation, and genuine care
Whether you're leading a team, serving clients, or looking to make a greater impact in your career and life, Creating Magic will challenge you to see every interaction as an opportunity to change someone's day-and perhaps even their life.
Because people may forget what you did, but they'll never forget how you made them feel.

Turning Ordinary Service into Extraordinary Experiences

Creating Magic

What if your knowledge base could be the most valuable player in your customer service operation? For too many companies, the knowledge base (KB) is an afterthought, often a chaotic collection of outdated documents scattered across systems like Sharepoint or OneNote, managed by someone already juggling multiple other roles. This "digital landfill" makes it nearly impossible for agents or customers to find the information they need, leading to frustrating "swivel chair" experiences and costly mistakes. Without a well-structured and maintained KB, inefficiencies run rampant, customer satisfaction plummets, and promising AI implementations fail to deliver because they're built on "garbage" data.
 
But it doesn't have to be this way. You don't need a massive budget, a dedicated team, or years of expertise in formal knowledge management frameworks to build a KB that truly makes a difference. By applying a DIY, MVP (Minimum Viable Product) approach, you can create a foundational system that empowers agents, delights customers, and provides a solid base for future growth, including effective AI tools. This practical recipe borrows essential principles from methodologies like KCS and Agile, focusing on actionable steps for assessment, planning, building, and continuous improvement, demonstrating tangible ROI through metrics like reduced average handle time, increased first contact resolution and better AI outcomes. It's about putting people first - empowering contributors and curators, and valuing the crucial feedback from your frontline knowledge users.
Are you ready to transform your disorganized knowledge into the strategic asset your contact center needs?

A Practical Guide for Customer Service Knowledge Management (2nd Ed.)

MVP KB

See, Smile, Say Hello

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