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Tschang M: Say It Skillfully

Say It Skillfully

Speak Up. Make Your Words Matter. Win Together

Sustainable Narratives and Visions of Change

Remaking Fashion Media

Uncover the psychological shortcuts that shape every decision you make - and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, behavioural science expert Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, he draws on evidence from academia, real-life ad campaigns and his own original research. Entertaining and highly accessible, The Choice Factory is made up of 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Shotton interviews some of the smartest and most influential thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. Covering everything from priming to the pratfall effect, charm pricing to the curse of knowledge, with The Choice Factory as your guide it has never been easier to apply the science of behavioural economics to marketing. 'Actionable, memorable and powerful' - Seth Godin, bestselling author of This is Marketing Now part of the Harriman House Essentials Collection, a series showcasing the very best of business and finance books.

Harriman House Essentials

The Choice Factory

Every story shapes the world around it.

The Troubadour and The Dark Troubadour series explore both sides of the double-edged sword in communication: storytelling. One reveals how narrative can help leaders to illuminate purpose, inspire change, and deepen empathy. The other exposes how the same art can distort perception, kindle fear, and quietly control belief.

Through practical exercises and vivid examples, leaders learn to wield story with awareness to guide transformation. Yet the darker mirror reminds us how easily story becomes spell: fear disguised as meaning, nostalgia as comfort, repetition as truth.

Together, these works uncover the moral weight of communication. Ultimately, they remind leaders that every story holds moral weight: Used wisely, storytelling leads toward connection and growth; used carelessly, it deepens shadows and division.

Storytelling for Managers

The Troubadour

This uniquely accessible textbook offers students and field practitioners a series of insightful lessons on marketing, each exploring a distinct theme. Unlike traditional textbooks, this easy-to-read guide emphasizes creativity and conceptual understanding, allowing you to engage with topics based on your interests without following a fixed order, resulting in a broader understanding of marketing principles and their real-world applications.
The chapters cover a range of key concepts, including:
<ul>
<li>The evolution of marketing definitions</li>
<li>The fundamentals of positioning</li>
<li>Branding and how it shapes consumer perceptions</li>
<li>Social marketing and its transformative potential</li>
<li>The intricacies of pricing strategies</li>
</ul>
Each lesson is enriched with real-world examples and illustrations, providing practical insights and making abstract concepts tangible.
This book is an invaluable resource for undergraduate and postgraduate students in Marketing, Management, and Business, as well as practitioners seeking a contemporary update on marketing concepts. By offering a modular, concept-based approach, this book invites you to explore marketing's role and significance in today's dynamic marketspace, encouraging critical reflection and independent thinking. Whether you're a student or a professional, this book provides the tools to deepen your understanding of marketing and its impact on the world around us.
Emílio Távora Vilar is a Full Professor at the University of Lisbon with more than 30 years of experience teaching design, marketing, and management-related courses to both undergraduate and postgraduate students in Design and Art. He holds a degree in Communication Design, an MBA in Design Management, and a PhD in Management specialising in Marketing. Over the years, Emílio Vilar has coordinated the undergraduate and master's programmes in Communication Design and has led or contributed to their ongoing reformulation. He has also served as Vice Dean and President of the Pedagogical Council. Alongside his academic roles, he is the author of five books and has published over 50 research papers.

This uniquely accessible textbook offers students and field practitioners a series of insightful lessons on marketing, each exploring a distinct theme. Unlike traditional textbooks, this easy-to-read guide emphasizes creativity and conceptual understanding, allowing you to engage with topics based on your interests without following a fixed order, resulting in a broader understanding of marketing principles and their real-world applications.The chapters cover a range of key concepts, including:<ul><li>The evolution of marketing definitions</li><li>The fundamentals of positioning</li><li>Branding and how it shapes consumer perceptions</li><li>Social marketing and its transformative potential</li><li>The intricacies of pricing strategies</li></ul>Each lesson is enriched with real-world examples and illustrations, providing practical insights and making abstract concepts tangible.This book is an invaluable resource for undergraduate and postgraduate students in Marketing, Management, and Business, as well as practitioners seeking a contemporary update on marketing concepts. By offering a modular, concept-based approach, this book invites you to explore marketing's role and significance in today's dynamic marketspace, encouraging critical reflection and independent thinking. Whether you're a student or a professional, this book provides the tools to deepen your understanding of marketing and its impact on the world around us.

A Practical Guide to Key Concepts

Ten and a Half Lessons in Marketing

HBR's 10 Must Reads

HBR's 10 Must Reads on Women and Leadership, Updated and Expanded (featuring "Stop Telling Women They Have Impostor Syndrome" by Ruchika T. Malhotra and Jodi-Ann Burey)

The International Conference on Business Innovation (ICOBI) marks its eighth successful edition this year, continuing its legacy as a premier academic platform that bridges the disciplines of Management and Education. Organised by the Faculty of Business at NSBM Green University, ICOBI 2025 stands out for its broad thematic coverage and global reach. This year's conference features an impressive array of thematic tracks including: Economic Advancements and Business Analytics; Entrepreneurial Ecosystems and Innovations; Events, Tourism and Hospitality Management; Governance, Compliance and Legal Enforcements; Human Resource Management and Applications; Logistics and Supply Chain Management; Manufacturing and Service Operations; Marketing and Branding; Media and Communication; Strategic Business Transformation and Project Development; Accounting and Finance; Global and Sustainable Business Management; Adaptive Learning and Educational Practices; and Technology-Enhanced Language Learning.A distinct feature of ICOBI is its interdisciplinary focus, combining insights from both the management and education spheres to foster cross-disciplinary dialogue and collaboration. The conference will host three distinguished keynote speakers, both local and international, who will address cutting-edge developments in both management and education. This year, ICOBI has attracted submissions from a diverse pool of scholars and practitioners, with around 90 papers already received, of which approximately 25% are authored by international contributors from countries such as Brazil, India, UK, Sweden, Australia, Indonesia and UAE.What sets ICOBI apart is not only its thematic richness but also the quality and rigour of its review process. Papers are reviewed by a panel of respected academics and professionals from both local and international universities, ensuring high scholarly standards. The conference is expected to draw a vibrant audience comprising academics, researchers, industry professionals, and postgraduate students, both from Sri Lanka and across the globe, making it a truly international forum for exchanging innovative ideas and practices in business and education.

Applied Research in Business and Education

Burnout can’t be solved with just perks or stress-reduction workshops. It's solved by changing how leaders engage their teams—a practical shift that requires no new resources. Grounded in peer-reviewed research, Relational Energy shows leaders how small changes in everyday workplace conversations can spark energy, revive exhausted teams, and build workplaces where people thrive. Every leader is dealing with burnout and looking for something they can actually do tomorrow morning, and this is it. In this book, leadership scholar Amy Young, with Kim Cameron, reveals how everyday communication creates relational energy, the powerful force that fuels engagement, creativity, resilience, health and well-being, and performance across teams. Drawing on interviews with energizing leaders and weaving in supporting peer-reviewed research, Young unlocks the secrets to thriving amid uncertainty and disruption due to AI automation, fragile labor markets, cultural divisiveness, and relentless workplace demands. Through vivid real-world examples, you'll discover how energizing leaders sustain their own vitality while lifting their teams at the same time, simply by rethinking how they approach everyday conversations. You'll learn how to turn those ordinary interactions into extraordinary ones, providing a practical, no-cost antidote to workplace stress and burnout. In this book, you will learn <ul><li>how relational energy promotes workplace well-being and performance, creating the foundation for sustainable organizational success;</li><li>strategies energizing leaders use to maintain their own energy levels while navigating the same modern workplace pressures that impact their teams;</li><li>how to have workplace conversations that generate healthy perceptions of challenge and stress and reduce burnout while building resilience and team solidarity;</li><li>specific language choices (wording, pronoun selection, questions, and declarative statements) that empower employees, elevate teams, and drive productivity; and</li><li>how to acknowledge hard realities while building genuine hope and resilience, avoiding toxic positivity that saps energy.</li></ul> Practical, research driven, and immediately applicable, Relational Energy shows leaders how small changes in language can create extraordinary impact, recharging people, teams, and entire organizations.

Burnout isn’t solved with perks—it’s solved with communication. Grounded in peer-reviewed research, Relational Energy shows leaders how to use everyday language to spark energy, revive exhausted teams, and build workplaces where people thrive. Every leader is dealing with burnout and looking for something they can actually do tomorrow morning, and this is it. In this book, leadership scholars Amy Young and Kim Cameron reveal how everyday communication creates relational energy, the powerful force that fuels engagement, creativity, resilience, health and well-being, and performance across teams. Drawing on research from positive psychology and decades of work with leaders and organizations, the authors show how simple shifts in communication can transform workplaces from drained and disconnected to energized and thriving. The best part is, these changes have big impact but come with no cost. In this book, leaders learn how to <ul><li>use the language of belonging to help employees feel valued, respected, and connected;</li><li>turn everyday conversations into sources of relational energy that boost motivation and performance;</li><li>build trust through respectful dialogue, listening, and authentic presence;</li><li>navigate difficult conversations without draining morale or relationships;</li><li>create positive team interactions that spread energy across organizations; and</li><li>replace burnout cultures with communication practices that spark engagement and well-being.</li></ul> Practical, research-driven, and immediately applicable, Relational Energy shows leaders how small changes in language can create extraordinary impact, recharging people, teams, and entire organizations.

How to Beat Burnout and Ignite Your Team

Relational Energy

"Ego isolates.
Humility compounds."
What separates a leader who keeps growing from one who quietly plateaus? In a decade where AI is rewriting the speed of work, and family is the loudest competitor for your time, this book is a working manifesto from a fellow traveller still in the climb.

A Mid-Career Manifesto in the Age of AI

The Compounding Leader

Flannery O'Connor on Writing

El gurú de los equipos de alto rendimiento revela las estrategias clave para trabajar con todo tipo de personas (incluso las más difíciles). ¿QUIÉN ES LA PERSONA MÁS COMPLICADA CON LA QUE TRABAJAS? Es probable que no necesites pensarlo demasiado para responder a esta pregunta. Ya sabes cuál es su nombre, cuál es su puesto, cuáles son sus manías y sus defectos. Has vivido de primera mano el desgaste mental y emocional que deja a su paso. Has visto los problemas que genera en todo el equipo. Te gustaría arreglarla, cambiarla, ignorarla o teletransportarla a una dimensión paralela. Pero no puedes, tienes que colaborar con ella. Podrías dejar el trabajo, pero en el siguiente te estará esperando otra persona complicada, así que necesitas estrategias efectivas para colaborar con (casi) cualquier persona, en especial con las más exigentes, ásperas o problemáticas. A partir de su experiencia como consultor internacional con equipos y líderes,desde el glamuroso mundo del deporte y el entretenimiento, hasta el rigor de las finanzas, las aseguradoras, la industria farmacéutica y el sector industrial-, Ryan Leak ofrece estrategias contrastadas para: <ul><li>Ver a las personas difíciles como seres humanos a los que comprender, y no como problemas por resolver.</li><li>Desintoxicar expectativas poco realistas y aprender a convivir con lo complicado.</li><li>Comunicarte de forma eficaz en entornos complejos.</li><li>Aceptar el desacuerdo saludable como una herramienta para encontrar mejores soluciones.</li><li>Establecer límites que les permitan a los demás entrar en tu mundo sin dejar que lo controlen.</li></ul>ENGLISH DESCRIPTION A New York Times Bestseller! Bestselling author and transformational speaker Ryan Leak shares research-based strategies for working with even the most challenging people to create more collaborative and productive teams. Who is the most complicated person you work with? You probably don’t have to think very hard to answer that question. You already know their name, their job title, their quirks, and their flaws. You have firsthand experience with the mental and emotional fallout they leave in their wake. You’ve seen the problems their complexity creates for everyone on their team. You wish you could fix them, solve them, ignore them, or teleport them to a parallel dimension. But you can’t. You have to work with them. (You could quit, but your next job will have a complicated person waiting for you.) That means you need effective strategies to collaborate with (nearly) anyone. Especially the picky, prickly, problematic ones. Drawing from his global consulting experience with teams and leaders from the glitz of sports and entertainment, to the number-crunching world of finance, to the meticulous realms of insurance, pharma, and manufacturing, Ryan Leak provides proven strategies for…<ul><li>Seeing challenging individuals as human beings to understand rather than problems to solve</li><li>Detoxing unrealistic expectations and getting comfortable with complicated</li><li>Learning to communicate effectively in complex environments</li><li>Embracing healthy disagreement as a tool to discover better solutions</li><li>Setting boundaries that let people into your world without letting them run your world</li></ul> “The process of learning to collaborate with difficult individuals is transformative—it’s a gateway to greater creativity, stronger teams, and increased productivity,” Leak explains. “On the other side of complicated is the wonderful, wide-open world of effective collaboration and a workplace you love.”

El gurú de los equipos de alto rendimiento revela las estrategias clave para trabajar con todo tipo de personas (incluso las más difíciles). ¿QUIÉN ES LA PERSONA MÁS COMPLICADA CON LA QUE TRABAJAS? Es probable que no necesites pensarlo demasiado para responder a esta pregunta. Ya sabes cuál es su nombre, cuál es su puesto, cuáles son sus manías y sus defectos. Has vivido de primera mano el desgaste mental y emocional que deja a su paso. Has visto los problemas que genera en todo el equipo. Te gustaría arreglarla, cambiarla, ignorarla o teletransportarla a una dimensión paralela. Pero no puedes, tienes que colaborar con ella. Podrías dejar el trabajo, pero en el siguiente te estará esperando otra persona complicada, así que necesitas estrategias efectivas para colaborar con (casi) cualquier persona, en especial con las más exigentes, ásperas o problemáticas. A partir de su experiencia como consultor internacional con equipos y líderes,desde el glamuroso mundo del deporte y el entretenimiento, hasta el rigor de las finanzas, las aseguradoras, la industria farmacéutica y el sector industrial-, Ryan Leak ofrece estrategias contrastadas para: <ul><li>Ver a las personas difíciles como seres humanos a los que comprender, y no como problemas por resolver.</li><li>Desintoxicar expectativas poco realistas y aprender a convivir con lo complicado.</li><li>Comunicarte de forma eficaz en entornos complejos.</li><li>Aceptar el desacuerdo saludable como una herramienta para encontrar mejores soluciones.</li><li>Establecer límites que les permitan a los demás entrar en tu mundo sin dejar que lo controlen.</li></ul>ENGLISH DESCRIPTION A New York Times Bestseller! Bestselling author and transformational speaker Ryan Leak shares research-based strategies for working with even the most challenging people to create more collaborative and productive teams. Who is the most complicated person you work with? You probably don’t have to think very hard to answer that question. You already know their name, their job title, their quirks, and their flaws. You have firsthand experience with the mental and emotional fallout they leave in their wake. You’ve seen the problems their complexity creates for everyone on their team. You wish you could fix them, solve them, ignore them, or teleport them to a parallel dimension. But you can’t. You have to work with them. (You could quit, but your next job will have a complicated person waiting for you.) That means you need effective strategies to collaborate with (nearly) anyone. Especially the picky, prickly, problematic ones. Drawing from his global consulting experience with teams and leaders from the glitz of sports and entertainment, to the number-crunching world of finance, to the meticulous realms of insurance, pharma, and manufacturing, Ryan Leak provides proven strategies for…<ul><li>Seeing challenging individuals as human beings to understand rather than problems to solve</li><li>Detoxing unrealistic expectations and getting comfortable with complicated</li><li>Learning to communicate effectively in complex environments</li><li>Embracing healthy disagreement as a tool to discover better solutions</li><li>Setting boundaries that let people into your world without letting them run your world</li></ul> “The process of learning to collaborate with difficult individuals is transformative—it’s a gateway to greater creativity, stronger teams, and increased productivity,” Leak explains. “On the other side of complicated is the wonderful, wide-open world of effective collaboration and a workplace you love.”

Cómo trabajar con gente complicada / How to Work With Complicated People: Strategies For Effective Collaboration With (Nearly) Anyone

Project Stakeholder Engagement provides concepts and frameworks that can help the reader gain insights into a project's stakeholders, and how to engage them. It also gives suggestions for how to identify and understand stakeholders, and how to create an engagement plan with communication and other activities.Readers will gain essential skills to drive project success by learning to systematically analyse stakeholders and develop targeted engagement strategies. The book delivers these benefits through research-based frameworks illustrated with real-world examples, mini-cases highlighting key concepts, and comprehensive case studies bridging theory and practice. Written primarily for undergraduate and postgraduate students in project management and business administration, this book is equally valuable for practising project managers, consultants, and executives seeking to enhance their stakeholder engagement skills. It's particularly relevant for courses in project management, project stakeholder engagement, and value creation.Supporting materials include PowerPoint slides summarizing key frameworks and an instructor's manual with teaching notes for case studies, facilitating effective classroom discussion and application of the book's principles.

Analysis, Involvement, and Communication

Project Stakeholder Engagement

On Purpose

An essential guide to recognizing negative relationship patterns, embracing healthy love and attachments, and how to co-create a corrective new love experience, from bestselling author and therapist John Kim What are the markers of a healthy relationship? How do you know if you are in love? When are you ready to choose the love that both holds you close and sets you free?We all crave answers to these and many more questions about our intimate bonds with others. Trusted, highly sought-after, and influential therapist and podcast host John Kim addresses these tough questions and more with his signature blend of no-nonsense guidance and candid personal reflection. John helps us understand when to stay and when to leave, to recognize love as a form of medicine for the soul, and to discover the purpose of love is not just companionship but a loving transformation of the self. Love Hard On Purpose is an invitation to let go of toxic programming and discover genuine connection that lasts, grounded in the science of attachment.If you’re ready to break free of misconceptions and see love with new eyes, you’ll begin to make different choices—choices that lead to deeper connections, growth, and a fuller understanding of yourself. In Love Hard On Purpose, you will discover: <ul><li>Awareness of your love “blueprints” and misguided definitions of love</li><li>How to heal and attract healthy love</li><li>The wisdom you need for cultivating and maintaining secure relationships</li></ul> Welcome to a new relationship paradigm. Take a breath, open your eyes, and begin to love with, and on, purpose.

An essential guide to recognizing negative relationship patterns, embracing healthy love and attachments, and breaking through to lasting self-transformation and inner peace, from bestselling author and therapist John Kim. What are the markers of a healthy relationship? How do you know if you are in love? When are you ready to choose the love that both holds you close and sets you free? We all crave answers to these and many more questions about our intimate bonds with others. Trusted, highly sought-after, and influential therapist and podcast host John Kim addresses these tough questions and more with his signature blend of no-nonsense guidance and candid personal reflection. John helps us understand when to stay and when to leave, to recognize love as a form of medicine for the soul, and to discover the purpose of love is not just companionship but a loving transformation of the self. Love Hard On Purpose is an invitation to let go of toxic programming and discover genuine connection that lasts, grounded in the science of attachment. If you’re ready to break free of misconceptions and see love with new eyes, you’ll begin to make different choices—choices that lead to deeper connections, growth, and a fuller understanding of yourself. In Love Hard On Purpose, you will discover: <ul><li>Awareness of your love “blueprints” and misguided definitions of love</li><li>How to heal and attract healthy love</li><li>The wisdom you need for cultivating and maintaining secure relationships</li></ul> Welcome to a new relationship paradigm. Take a breath, open your eyes, and begin to love with, and on, purpose.

Toss the Blueprints. Build Something Honest

Love Hard On Purpose

Say It Skillfully

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