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Hodson B: Sales Lab Scripting

Sales Lab Scripting

The Proven Playbook to Scientifically Crush Your Sales Goals

A practical guide to being a trusted advisor for leaders in any industry	 Your success as a leader depends on your stakeholders' trust. In this hands-on companion to the bestselling The Trusted Advisor, you'll find actionable tools, exercises, and resources for the situations that any leader inevitably encounters. Put them to work, and you'll earn trust quickly, consistently, and sustainably?in business and in life. "Leaders and aspiring leaders understand the central importance of trust-based relationships. The Trusted Advisor Fieldbook is a practical guide for leaders at all levels in building and maintaining relationships with clients and colleagues. Success requires this critical asset." 	?Jim Quigley, former CEO of Deloitte Touche Tohmatsu Limited "This is an extensive and in-depth collection of practical tools and exercises that will help anyone improve his or her ability to earn trust. A major contribution." 	 ?David Maister, coauthor of The Trusted Advisor "This book is a really valuable resource for anyone who needs to sharpen their trust-building skills?and who doesn't? It's packed with practical tools and ideas." 	 ?Matt Nixon, VP Organisation Effectiveness, Royal Dutch Shell "Everyone talks about being a 'trusted advisor,' but few people have real science behind it. Green and Howe have got experience, data, and perspective; they don't shy from the really difficult tasks in client relationships. We have found them to bring practical, tactical expertise to the ideas already developed in The Trusted Advisor and Trust-Based Selling." 	?Mark Hawn, Managing Partner, Accenture "When The Trusted Advisor published in 2000, I called it a brilliant and practical book. The Trusted Advisor Fieldbook is even more practical?and instructive?on how to develop trustworthiness, both in yourself and your organization." ?Tom Peters, coauthor of In Search of Excellence

A guide to being a trusted advisor for leaders in any industry. It provides answers to pervasive questions about trust and leadership - such as how to develop business with trust, nurture trust-based relationships, build and run a trustworthy organization, and develop your trust skill set.

A Comprehensive Toolkit for Leading with Trust

The Trusted Advisor Fieldbook

In this 13th edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the book's reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. The authors have strengthened the focus on the use of technology in sales management, offered new discussions on innovative sales practices, and further highlighted sales and marketing integration. By identifying recent trends and applications, Sales Force Management combines real-world sales management best practices with cutting-edge theory and empirical research in a single, authoritative source. Pedagogical features include:Engaging breakout questions designed to spark lively discussionLeadership Challenge assignments and Minicases at the end of every chapter are to help students understand and apply the principles they have learned in the classroomLeadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managersEthical Moment boxes in each chapter put students on the firing line of making ethical choices in salesRole-Play exercises at the end of each chapter, designed to enable students to learn by doingA comprehensive selection of updated and revised longer sales management case studies, in the book and on the companion website. This fully updated new edition offers a thorough and integrated overview of accumulated theory and research relevant to sales management, translated clearly into practical applications - a hallmark of Sales Force Management over the years. It is an invaluable resource for students of sales management at both undergraduate and postgraduate levels. The companion website features an instructor's manual, PowerPoints, case studies, and other tools to provide additional support for students and instructors.

In this 13th edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the book’s reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. The authors have strengthened the focus on the use of technology in sales management, offered new discussions on innovative sales practices, and further highlighted sales and marketing integration. 
By identifying recent trends and applications, Sales Force Management combines real-world sales management best practices with cutting-edge theory and empirical research in a single, authoritative source. Pedagogical features include:


Engaging breakout questions designed to spark lively discussion


Leadership Challenge assignments and Minicases at the end of every chapter are to help students understand and apply the principles they have learned in the classroom


Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers


Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales


Role-Play exercises at the end of each chapter, designed to enable students to learn by doing


A comprehensive selection of updated and revised longer sales management case studies, in the book and on the companion website.

This fully updated new edition offers a thorough and integrated overview of accumulated theory and research relevant to sales management, translated clearly into practical applications – a hallmark of Sales Force Management over the years. It is an invaluable resource for students of sales management at both undergraduate and postgraduate levels.
The companion website features an instructor’s manual, PowerPoints, case studies, and other tools to provide additional support for students and instructors.

Leadership, Innovation, Technology: International Student Edition

Sales Force Management

Master these top-performing sales skills to dominate the marketplace

Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition. This book is based on Janek Performance Group's, an award winning sales performance company, most popular sales training program, Critical Selling(r). Let authors Justin Zappulla and Nick Kane, Managing Partners at Janek, lead you through their flagship sales training methodology to provide you with the strategies, skills and best practices you need to accelerate the sales process and close more deals. From the initial contact to closing the deal, this book details the winning strategies and skills that have supercharged the sales force of program alumni like OptumHealth, Santander Bank, Daimler Trucks, California Casualty, and many more. Concrete, actionable steps show you how to plan a productive sales call, identify customer needs, differentiate yourself from the competition, and wrap up the sale. You'll also learn proven techniques for building rapport, overcoming objections, dealing with price pressures, and handling the million little things that can derail an otherwise positive sales interaction.

Sales are the lifeblood of your company. Are they meeting your expectations? What if you could exceed projected sales figures and blow your competition out of the water? This book provides the research-based framework to ignite your sales team and excite your customer base, for sustainable success in today's market. Let Critical Selling(r) show you how to:
* Connect with customers on a deeper level to build trust
* Present a persuasive and value-based solution tailored to your customer's needs
* Handle pricing pressure, doubt, and objections with confidence
* Utilize proven methodologies that help you close the sale

Sales is about so much more than exchanging goods or services for cash. It's about relationships, it's about outperforming the competition, it's about demonstrating real value, and it's about understanding and solving people's problems. Critical Selling shows you how to bring it all together, using proven techniques based on real sales performance research.

Master these top-performing sales skills to dominate the marketplace     Critical Selling is a dynamic and powerful guide for transforming your sales approach and outperforming your competition.

How Top Performers Accelerate the Sales Process and Close More Deals

Critical Selling

Master of the Waiting Room is the ultimate service advisor-training program. Steve Shaw has revealed his training program for service advisors right here in this fully loaded manuscript. Everything a service advisor needs to know to improve their Repair Order Performance is documented in detail. This book has proven practices that real world service advisors use now! It also has secret word tracks that deliver sales results. Learn from the best in the business. Become Master of the your dealership waiting room.

The Professional Service Advisor Sales Approach

Master of the Waiting Room

Jeb Blount

LEARN TO SURVIVE-AND THRIVE-DURING CHALLENGING TIMES AS A SALES PROFESSIONAL Selling in a Crisis: 55 Ways to Stay Motivated and Increase Sales in Volatile Times is a hands-on guide for sales professionals doing their best to navigate challenging personal and professional struggles even as they do everything they can to hit their numbers and maintain sales performance. In the book, you'll learn how to survive-and thrive-during those days, weeks, and months where everything seems to go wrong all at once. The author explains practical strategies for how to turn setbacks, defeats, adversity, and failure into an opportunity to demonstrate your professionalism and sales skill. You'll discover how to "look up and get up" as you set and achieve activity targets that ensure you're engaging prospects and advancing deals with the same, or greater, regularity and consistency than your colleagues. An insightful and engaging discussion of how to transform life's most difficult moments into chances to prove your dedication to your work and to your team, Selling in a Crisis belongs in the libraries of sales professionals, sales team leaders, managers, and other business leaders responsible for generating revenue.

Find the motivation and confidence to stay on top when everything hits the fan

In volatile times, it is hard to sell. It seems like every company is on a spending freeze, cutting back, or pushing off making decisions. Buyers become scarce and the competition for the few that are still buying is fierce. People don't want to meet with you, objections are harsher, customers cancel orders and contracts on a whim and pressure you for price decreases.

Yet, you are still under the same pressure to make your sales number. If you don't, your income will take a hit. Don't even mention the 401(k) that you are afraid to even look at with the markets in free fall. In this situation, it's natural to feel stressed out and feel demotivated. In Selling in a Crisis, the world's most sought-after sales trainer Jeb Blount delivers an essential blueprint for staying motivated, keeping your pipeline full, increasing sales, retaining your customers, and advancing your career in times of uncertainty and change.

In his classic, no-nonsense style, Jeb gives you 55 easy to consume tips, techniques, and tactics that are time-tested and proven to help you stay on top when everything and everyone else is down. You'll also discover:
* The real secrets to selling more in a crisis
* The difference between rainmakers and rain barrels and how to find opportunity in adversity
* Why you must stop swimming naked and put your bathing suit on
* Why you don't get into buckets with crabs
* How to be a RIGHT NOW sales professional
* 7 Steps of Effective Prospecting Sequences and how to be professionally persistent
* How to adjust sales messaging to meet the moment
* The sales secrets of frogs, squirrels, and horses
* Sutton's Law and why you must go where the money is
* Why you need more than charm and a great personality to close sales in a crisis
* The five questions you must answer in the affirmative for every stakeholder
* How to handle buying commitment objections in a crisis
* How to protect your turf from competitors and your profits from price decreases
* Five ways to protect and advancing your career
* How to be bold and always trust your cape
* And so much more . . .

Jon Kabat-Zinn once said, "You can't stop the waves, but you can learn to surf." This is exactly what you'll learn to do in this indispensable guide for sales professionals who are navigating the rough seas of volatility. With each chapter you will find the motivation, inspiration, and confidence catch to rise above the negativity, catch your wave, and take control of your life, career, mindset, and income.

55 Ways to Stay Motivated and Increase Sales in Volatile Times

Selling in a Crisis

THE FAILSAFE FORMULA FOR TURNING NO INTO A SALE "Salespeople will love reading this book because it deals with reality. Objections and rejections are behind every corner, under every rug and they can trip up a good sales opportunity every time. Jeb shines a light on all of it, exposing how salespeople must shift the way they think about objections and the skills for handling them and closing business." ?Richard Fenton &amp; Andrea Waltz, authors, Go for No! Yes is the Destination, No is How You Get There "Captivating, unfiltered, to-the-point, and the kind of slap in the face that only Jeb Blount can deliver. Be prepared to stay up all night reading this one and call your banker the next morning. Objections is money!" ?Gregory Banning, head of sales, Capital One "Objections is the indispensable guide to the meaningful client conversations that only Jeb Blount could deliver. You will never again fear rejection and you will never again struggle to get past 'No.' Jeb is at the very top of his game in Objections, and after reading it, you will be too." ?Anthony Iannarino, author of The Lost Art of Closing and Eat Their Lunch "Objections is a masterpiece that demonstrates why Jeb Blount is one of the most in-demand sales trainers and speakers on the planet. This powerful book will help increase your confidence and results as you learn how to bust tough sales objections you face every day!" ?Mike Weinberg, author of New Sales. Simplified "If you sell anything, then you get objections and the better you are at getting past objections the more you'll sell. It's just that simple. Jeb Blount's Objections is unlike anything you have ever read on the subject and is destined to be the go to bible for closing the deal. Buy it for your entire team before your competitor beats you to it." ?Luke Lapresta, regional director, T-Mobile

There are few one-size-fits-all solutions in sales. Context matters. Complex sales are different from one-call closes. B2B is different than B2C. Prospects, territories, products, industries, companies, and sales processes are all different. There is little black and white in the sales profession.

Except for objections. There is democracy in objections. Every salesperson must endure many NOs in order to get to YES.

Objections don't care or consider:
* Who you are
* What you sell
* How you sell
* If you are new to sales or a veteran
* If your sales cycle is long or short - complex or transactional

For as long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. And, for as long as buyers have been saying no, salespeople have yearned for the secrets to getting past those NOs.

Following in the footsteps of his blockbuster bestsellers Fanatical Prospecting and Sales EQ, Jeb Blount's Objections is a comprehensive and contemporary guide that engages your heart and mind.

In his signature right-to-the-point style, Jeb pulls no punches and slaps you in the face with the cold, hard truth about what's really holding you back from closing sales and reaching your income goals. Then he pulls you in with examples, stories, and lessons that teach powerful human-influence frameworks for getting past NO - even with the most challenging objections.

What you won't find, though, is old school techniques straight out of the last century. No bait and switch schemes, no sycophantic tie-downs, no cheesy scripts, and none of the contrived closing techniques that leave you feeling like a phony, destroy relationships, and only serve to increase your buyers' resistance.

Instead, you'll learn a new psychology for turning-around objections and proven techniques that work with today's more informed, in control, and skeptical buyers. Inside the pages of Objections, you'll gain deep insight into:
* How to get past the natural human fear of NO and become rejection proof
* The science of resistance and why buyers throw out objections
* Human influence frameworks that turn you into a master persuader
* The key to avoiding embarrassing red herrings that derail sales calls
* How to leverage the "Magical Quarter of a Second" to instantly gain control of your emotions when you get hit with difficult objections
* Proven objection turn-around frameworks that give you confidence and control in virtually every sales situation
* How to easily skip past reflex responses on cold calls and when prospecting
* How to move past brush-offs to get to the next step, increase pipeline velocity, and shorten the sales cycle
* The 5 Step Process for Turning Around Buying Commitment Objections and closing the sale
* Rapid Negotiation techniques that deliver better terms and higher prices

As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to face and effectively handle objections in any selling situation. And, with this new-found confidence, your success and income will soar.

The Ultimate Guide for Mastering The Art and Science of Getting Past No

Objections

A concrete framework for engaging today's buyer and building relationships

Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every industry, and in this book, he shows you how to capture the mindshare of business leadership and turn relationships into sales. The key is to reach the buyer where they're conducting due diligence--online. The challenge is then to strike the right balance, and be seen as a helpful resource that can guide the buyer toward their ideal solution. This book presents a concrete Social Selling curriculum that teaches you everything you need to know in order to leverage the new business environment into top sales figures. Beginning with the big picture and gradually honing the focus, you'll learn the techniques that will change your entire approach to the buyer.

Social Selling is not social media marketing. It's a different approach, more one-to-one rather than one-to-many. It's these personal relationships that build revenue, and this book helps you master the methods today's business demands.
* Reach and engage customers online
* Provide value and insight into the buying process
* Learn more effective Social Selling tactics
* Develop the relationships that lead to sales

Today's buyers are engaging sales professionals much later in the buying process, but 74 percent of deals go to the sales professional who was first to engage the buyer and provide helpful insight. The sales community has realized the need for change--top performers have already leveraged Social Selling as a means of engagement, but many more are stuck doing "random acts of social," unsure of how to proceed. Social Selling Mastery provides a bridge across the skills gap, with essential guidance on selling to the modern buyer.

A concrete framework for engaging today's buyer and building relationships   Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer.

Scaling Up Your Sales and Marketing Machine for the Digital Buyer

Social Selling Mastery

Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the benefits that arise when employees are fully subscribed to a brand's ethos, and how this can be used to magnify a brand's voice. After all, it's likely that every individual employee of a company now has several hundred unique social media connections, if not more. So by engaging staff and encouraging them to participate in company activity and share via their own channels, they will be broadcasting trusted brand experiences to entirely new groups of consumers. 

Employee advocacy has always been worth investing in, but as the combination of constant connectedness and conversation becomes standard in our everyday lives, so too grows the importance of leveraging it. Participation Marketing will convince business leaders to think hard about employee advocacy as a channel that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee satisfaction, retention and an increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant stories.

Unleashing Employees to Participate and Become Brand Storytellers

Participation Marketing

Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the benefits that arise when employees are fully subscribed to a brand's ethos, and how this can be used to magnify a brand's voice. After all, it's likely that every individual employee of a company now has several hundred unique social media connections, if not more. So by engaging staff and encouraging them to participate in company activity and share via their own channels, they will be broadcasting trusted brand experiences to entirely new groups of consumers. Employee advocacy has always been worth investing in, but as the combination of constant connectedness and conversation becomes standard in our everyday lives, so too grows the importance of leveraging it. Participation Marketing will convince business leaders to think hard about employee advocacy as a channel that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee satisfaction, retention and an increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant stories.

For years, sales people have struggled with cliched views of how they sell, while at the same time customers have become more sophisticated and discerning, stopping off at different or unconventional places in the sales funnel. The result is that the technique of sales people controlling the sales conversation and learning how to influence the customer no longer works. Selling Transformed introduces the new world of selling, and addresses the reasons why sales people are so poorly perceived. Selling Transformed provides fresh, tangible ideas on how to develop better sales practices. Focusing as much on the customers as on the sellers, it explains key theories of selling effectively and introduces four proven strategies that are based on the values customers look for in sales people: authenticity, client-centricity, proactive creativity and being tactfully audacious. Explaining what customers look for in sales people, and advising on how to develop and deliver these values, this is a new type of sales manual guaranteed to improve sales performance.

Develop the selling skills that are proven to boost sales performance and results, with a greater understanding of the values that customers actually look for in sales people.

Develop the Sales Values which Deliver Competitive Advantage

Selling Transformed

Sales enablement is a proven system for increasing revenue and productivity by creating integrated content, training and coaching for the sales function. Written from a marketer's perspective, Effective Sales Enablement goes beyond sales training and development. Pam Didner presents fresh thinking and creative approaches to improve sales enablement strategies, processes and programmes. Using case studies and examples from well-known brands such as Cisco, Oracle and Google, she provides a blueprint for any organization wanting to create a sales enablement function which will, in turn, accelerate revenue growth. Effective Sales Enablement shows you how to: - Understand trends that impact sales professionals and how to take advantage of them - Become a better marketer with creative ideas on how to support sales - Integrate sales elements into select marketing programmes - and vice versa - Assemble a first-class sales enablement team - Leverage technology to better integrate sales and marketing

Achieve sales growth through collaborative sales and marketing

Effective Sales Enablement

Sales Lab Scripting

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