<div class="raw-html-embed"><a href="https://libratech.ai/ch/?utm_source=partner&amp;utm_medium=website&amp;utm_campaign=wkch_libra_prsp_staempfli_07_2026
">Stämpfli - L’innovation technologique au service de la littérature juridique - Testez gratuitement !</a></div>

Über uns

À propos de nous

Nachhaltigkeit

Durabilité

Open Access

Karriere

Carrière

Aboverträge Kündigen

Résiliation d’abonnement

Vertrag widerrufen

Résiliation de contrat 

Datenschutz

Protection des données

Impressum

Mentions légales

Zahlung und Lieferung

Paiement et livraison

Libra

Was ist Libra?

C'est quoi Libra ?

Kostenlos testen

Tester gratuitement

LEXIA

LEXIA Arbeitsrecht

Was ist LEXIA?

C'est quoi LEXIA ?

LEXIA Familienrecht

Zeitschriften

Revues

recht

Pflegerecht

ZBJV

forumpoenale

ZStrR

Anwaltsrevue

Revue de l'avocat

RSAS

FamPra.ch

ASYL

Life Science Recht

BlAR

Sachbuch

Livres spécialisés

LOKI

Semaphor

Fokusthemen

Focus

Thema

Recht studieren

Arbeitsrecht

Droit du travail

Studium

Études

Familienrecht

Droit de la famille

Sozialversicherungsrecht

Droit des assurances sociales

Strafrecht

Droit pénal

Aktienrecht

Droit des sociétés anonymes

Publikationen

Publications

Literatur

Digitales Angebot

Bücher

Livres

Buchreihen

Collections

Onlinemodule LEXIA

Modules en ligne LEXIA

recht.ch

Studienliteratur

Littérature pour les études

Dienstleistungen

Services

Dienstleistungen für

Corporate Books

Publishing Lösungen

Aktuelles

Geschäftskunden

Professionnels

Corporate Publishing

Content solutions

Buchhandlungen

Librairies

Veranstaltungen

Événements

Presse

Dozierende

Enseignants

Studierende

Étudiants

Inserierende

Annonceurs

Newsletter

Blog

Autorinnen/Autoren

Auteurs

Unsere Schreibenden

Hilfe

Unsere Autorinnen und Autoren

Liste

Autorenlounge

Espace des auteurs

Bei uns publizieren

Publier chez nous

Autorenstimmen

Témoignages

Verlag

Éditions

Themen

Mehr wissen

Mitarbeitende

Collaborateurs

Geschichte

Histoire

Vision und Mission

Vision et mission

Unser Magazin

Notre magazine

Unternehmenskultur

Culture d'entreprise

Partner

Partenaires

Kontakt

Contact

Shop

Schweizer Recht

Ausländisches Recht

Über unseren Shop

Neuerscheinungen

Nouveautés

Unsere Funktionen

Nos fonctions

Vorankündigungen

À paraître

Nach Rechtsgebiet

Par domaine juridique

Kommentare

Commentaires

Gesamtkatalog

Catalogue complet

Hodson B: Sales Lab Scripting

Sales Lab Scripting

The Proven Playbook to Scientifically Crush Your Sales Goals

Trust is an invaluable commodity in any business environment. Organizations benefit from being viewed as transparent, open and human, and one of the best ways of achieving this is through authentic employee advocacy. Participation Marketing takes a detailed look at the benefits that arise when employees are fully subscribed to a brand's ethos, and how this can be used to magnify a brand's voice. After all, it's likely that every individual employee of a company now has several hundred unique social media connections, if not more. So by engaging staff and encouraging them to participate in company activity and share via their own channels, they will be broadcasting trusted brand experiences to entirely new groups of consumers. 

Employee advocacy has always been worth investing in, but as the combination of constant connectedness and conversation becomes standard in our everyday lives, so too grows the importance of leveraging it. Participation Marketing will convince business leaders to think hard about employee advocacy as a channel that has many positive business outcomes. Internally, it will engage employees and make them feel part of something bigger, which will naturally result in employee satisfaction, retention and an increase in productivity. Externally, it will help brands reach new audiences with trusted and relevant stories.

Unleashing Employees to Participate and Become Brand Storytellers

Participation Marketing

In the world of sales, there are all kinds of tactics and strategies. What is the latest and greatest strategy to get people to buy our wares? Is it sales automation? Artificial Intelligence? Selling is getting to be more and more challenging. The pressure is on. Companies are spending untold sums of money to grow their businesses. Salespeople are being viewed as robots who are mechanically calling and emailing with little to no relationship building. Accountants are looking at spreadsheets of activity and view the craft of sales as something that can be achieved as simply doing a task. Why are some successful and others are not? They do not understand the nuances of personality, relationships, and the skills required to bring in new business.


Customers and clients desire to be treated well. Many prefer to bypass people altogether and buy what they need without human interaction. Who can be trusted these days? There are all kinds of scams, misrepresentations, and con artists taking advantage of people. People at their core prefer to do business with people who can be trusted, who do what is right and put others' interests over their own. But where are these types of salespeople? Many salespeople are only thinking about their own livelihood and quotas. They aren't thinking about service to others. They often don't even have the time to serve others after they sell their product or service and they have already moved on to the next customer (victim).


Selling With Dignity takes a different approach. Instead of viewing people as numbers and machines, salespeople can be dignified in their approach. Selling is an honorable profession when it is done right. When sellers feel they are valuable and have integrity and respect, this opens the door for better conversations and eventually relationships. This book puts an end to sleazy sales tactics and proves Selling With Dignity can be done and it leads to massive success.

Selling With Dignity

Jeb Blount

The most comprehensive resource on sales development, leadership, and customer experience available, from bestselling author Jeb Blount

Jeb Blount is a bestselling author, a sought-after keynote speaker, and the CEO of Sales Gravy, a leading global training organization. His unique approach to human relationships in the workplace has made him one of the world's most influential thought leaders on sales, leadership, and customer experience. Jeb's books and training seminars have helped numerous corporations and tens of thousands of individuals accelerate sales and realize their maximum potential by leveraging emotional intelligence and interpersonal skills in customer-facing activities.

The Jeb Blount Box Set is a must-have for everyone involved in sales, from senior managers and team leaders, to experienced and early-career sales professionals alike. This indispensable collection features seven of the author's most popular and powerful books:
* People Buy You is the modern business classic on the art and science of interpersonal relationships, influence, and persuasion. Instantly create strong connections with your customers and prospects using Jeb's easy-to-follow, real-world action plan.
* People Follow You shows managers how to leverage the principles of interpersonal relationships to inspire others to take action. Drive your team's loyalty and productivity to new heights with the practical techniques and on-the-job coaching skills every leader needs to understand.
* People Love You reveals the hidden knowledge for creating legendary customer experiences. Find out how to interact with your customers in ways that build lasting emotional connections--and ensure long-term revenue and reliable profit streams.
* Fanatical Prospecting is the definitive resource on the most important activity in sales and business development--prospecting. Join the ranks of top earners who have used Jeb's innovative approach to eliminate resistance, gain more appointments, and close more sales.
* Sales EQ takes you on an unprecedented journey into the behaviors, techniques, and secrets of the highest earning salespeople in every industry and field. Learn how to keep prospects engaged, create true competitive differentiation, and shape and influence buying decisions.
* Objections presents a new psychology for turning around objections--teaching you how to conquer your fear of "No" and become rejection proof in even the most difficult selling situations. Jeb's techniques will radically boost your confidence, your success, and your income.
* INKED shifts the balance of power towards you at the sales negotiating table. Packed with the powerful strategies, tactics, techniques, skills, and human-influence frameworks you need to get a "Yes" and seal the deal!

The methods, frameworks, and techniques Jeb provides have optimized success, built high-performing sales cultures, developed leadership and coaching skills, and transformed entire organizations around the world. The Jeb Blount Box Set will help you reach your peak performance--fast!

The Jeb Blount Box Set

The rise of hard discounters like Aldi and Lidl has been monumental. Explore the very real threat they pose to traditional retailers and brand manufacturers and what you can learn from their growth. Hard discounters are stores that sell a limited selection of consumer-packaged goods and perishables - typically fewer than 2,000 Stock Keeping Units - for prices that are usually 50-60% lower than national brands. The best-known hard discounters are Aldi and Lidl, but global brands include Trader Joe's, EuroSpin, Biedronka, Netto and Leader Price. Their rise has been monumental; they have irrevocably changed the face of retail in Europe and Australia and are making steady inroads into the US. Retail Disruptors is the first book that explores this upheaval, providing expert insight into the business models of the leading hard discounters, and what mainstream retailers and brand manufacturers can do to remain competitive in the face of disruption. Meticulously researched by two of the leading authorities in retail strategy, private labels, branding, and hard discounting, Retail Disruptors is essential reading for all brand manufacturers and retailers who want to retain the competitive edge.

The Spectacular Rise and Impact of the Hard Discounters

Retail Disruptors

In this 13th edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the book's reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. The authors have strengthened the focus on the use of technology in sales management, offered new discussions on innovative sales practices, and further highlighted sales and marketing integration. By identifying recent trends and applications, Sales Force Management combines real-world sales management best practices with cutting-edge theory and empirical research in a single, authoritative source. Pedagogical features include:Engaging breakout questions designed to spark lively discussionLeadership Challenge assignments and Minicases at the end of every chapter are to help students understand and apply the principles they have learned in the classroomLeadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managersEthical Moment boxes in each chapter put students on the firing line of making ethical choices in salesRole-Play exercises at the end of each chapter, designed to enable students to learn by doingA comprehensive selection of updated and revised longer sales management case studies, in the book and on the companion website. This fully updated new edition offers a thorough and integrated overview of accumulated theory and research relevant to sales management, translated clearly into practical applications - a hallmark of Sales Force Management over the years. It is an invaluable resource for students of sales management at both undergraduate and postgraduate levels. The companion website features an instructor's manual, PowerPoints, case studies, and other tools to provide additional support for students and instructors.

Leadership, Innovation, Technology: International Student Edition

Sales Force Management

Over a career of more than 40 years, Joe Denhamhas trained many salespeople through stand-up presentations and lectures. Now he shares those lessons and his knowledge in The Sales Professional&nbsp;with anyone who has a strong work ethic and wants to to succeed in sales.&nbsp;This book not only seeks to help existing salespeople who want to succeed - Who doesn't? -&nbsp;it's also for people who want help getting started in a career in sales. Many good sales staff in the corporate world become quickly disenchanted because of a lack of early sales success, generally due to a dearth of real guidance and structure in the way they approach their chosen careers. This book aims to bring some discipline and professionalism into the way they conduct business. Experience is not something you can buy. However, when someone like Joe Denham passes his experience on to you through a book like this, with explanations and an understanding of the sales process that are logical, simple, and straightforward, you will benefit beyond your expectations.

How to build a career in sales

Sales Professional, The

In The Little Book of Successful Major Account Sales, Walt McGhee shares the lessons and strategies he honed during his successful 40-year career in institutional sales. Drawing on real-world experience, he explores the entire spectrum of the major account sales process-from territory planning and client meetings to RFIs/RFPs, client on-sites, travel, conferences, entertaining, internal sales meetings, organizational dynamics, and professional growth. The book emphasizes four principles that consistently drive success: Discipline, Sincerity, Process, and Fit. Both inexperienced and seasoned sales professionals will find valuable insights to sharpen their skills and improve their results.

Walt McGhee is a sales veteran with more than 40 years of success in institutional sales and management. From his early start as a Field Sales Engineer in the high-tech industry to top-performing roles on Wall Street, Walt has built a career defined by discipline, sincerity, and process-oriented results. His insights, drawn from decades of real-world experience, now guide sales professionals at every stage toward lasting success.

The Little Book of Successful Major Account Sales

The Dynamic Sales Educator
 The Training, Mentoring &amp; Coaching Cycle for a Dynamic Sales Organisation
This book had its origins over 30 years ago, when I attended my first sales training and enjoyed it so much that I persuaded the trainer to work for me. I learned there was a world that I did not understand despite being in sales since I was 18. I have worked as a consultant in many areas of business, however, rarely have I come across businesses thinking deeply about their sales teams, except in targets, commission and often the wrong KPIs. Even larger concerns often see the sales department as a 'black art'. It is not. Research undertaken by me and Dr Alexander Bauer suggests many professional salespeople do not have the same opportunities in continuing professional development (CPD) as their non-sales colleagues. I have seen first-hand how sales training can be effective, but only if there is some form of sustained support. The aim of this book is to support the sales profession by elevating the role of sales training to sales education. It is built upon the Mackenzie-Bauer Training, Mentoring and Coaching (TMC) Cycle, which is based on teaching methods and established sales training and an output of our peer-reviewed research. The TMC Cycle is unique in its deliberate sequencing of Mentoring before Coaching to ensure practical application precedes self-discovery.This book is designed to inspire commercial leaders to understand what resources are required to support their sales teams. We also wish to give Sales Trainers, Learning and Development professionals, People Departments, and Sales Managers a guide to lifting the occasional sales talk/training session into a focused sales education role.

The Gold Standard in Sales CPD

The Dynamic Sales Educator

Build strong connections to accelerate sales results In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers. In the book, you'll learn value-based selling techniques to become a trusted business advisor who instills confidence in buying decisions despite unpredictable business environments. This actionable guide to improved business conversations-ones that build trust and human-to-human connections-enables you to focus the sales conversation on value, instead of price, and identify business issues that create urgency to unlock new sales opportunities. You'll also find: <ul> <li>Strategies for selling to the C-suite, closing more business, expanding your sales footprint, managing global accounts and generating consistent renewal sales</li> <li>Methods for building credibility and rapport with your buyers along with proven sales prospecting strategies to win time on their increasingly packed calendars</li> <li>Ways to motivate buyers to take action and improve sales forecast accuracy through a repeatable opportunity qualification framework</li> <li>Actions for aligning your revenue engine and enabling all of your customer-facing teams to improve the customer experience.</li> </ul> An indispensable guide for seasoned revenue professionals and B2B sales leaders seeking to boost their real-world performance, deepen customer relationships and improve customer experience, The Power of Value Selling will also benefit early-career salespeople looking for practical sales strategies that work in competitive markets.

The Gold Standard to Drive Revenue and Create Customers for Life

The Power of Value Selling

State of the Art in Business Research

Sales are the lifeblood of the business world and therefore an area of fundamental importance for scholarly research. This concise book analyses current thoughts and emerging practices in sales management research.

A Research Overview

Sales Management

DK Essential Managers

If you're keen to enhance your sales skills set - look no further than DK's new and improved practical guide to selling. Learn how to build relationships, present your product and negotiate successfully to achieve the best business results. You'll discover how to research your market, perfect your pitch, close the deal, and attract further business opportunities. Inside this slim and portable sales book you will find:-A practical, 'how-to' approach that teaches you how to sell your goods and services to other businesses-'Ask yourself' features encouraging self-reflection and self-growth -Step-by-step instructions, tips, and checklists, to engage and challenge readers-Eye-catching illustrations, graphics, and tables-Real-world case studies to demonstrate and explain problem-solving and build confidenceFrom experienced business managers to entrepreneurs and business students, this guide will equip you with the critical thinking skills and sales techniques to suit your business needs. Covering every step of the sales process, you will learn how to build meaningful relationships, understand the needs of your customers, resolve difficult objections, and close that crucial sale. What's new? An essential business companion in our hybrid working world, this sales book offers the latest guidance on building business relationships and making sales pitches from a distance. Up-to-date with all the latest trends, Essential Managers: Selling offers advice on how to sell remotely, including the best technology and digital techniques for working from home. Don't miss a business beat! Dive deeper into the Essential Managers series; a curated collection of 10 business management books that help boost productivity and improve performance. In Essential Managers: Selling you will find original material that complements other titles in the series, including Essential Managers: Leadership, and Essential Managers: Managing People, so you can find the business guidance that's right for you.

Selling

My purpose in creating this mini-motivational book is to provide you with a positive daily dose of motivation or food for thought. 
 
A thought which will help you focus your mind on the positive as well as on looking for new opportunities to grow, to hone your skills, gain expertise and be better equipped to serve and sell prospective customers. 
 
A thought which will remind you to leverage your efforts in building long-term mutually beneficial relationships which generate both profitable repeat business and qualified referrals.
 
"At its essence, success in any selling field is a 'mental' game."
Bob 'Idea Man' Hooey
 
Study the top selling professionals who consistently make the most money; build the largest referral network; and generate the most repeat business; and you'll find they have conditioned their minds for success.
 
Selling is a series of conversations working towards gaining acceptance or generating a 'YES!" from your prospective customer. Along the way you'll encounter a lot of 'NO's' and a bit of negativity as well.
 
"The difference between the impossible and the possible lies in a person's determination." Tommy Lasorda
 
If you are committed to growing and succeeding in this highly competitive and changing arena, it is critical to condition yourself to remain positive and push through to win your customers commitment. You need to re-condition your mind for success.

My commitment in creating 'Secret Selling Tips - Pocket Wisdom for Sales Professionals' is to help equip and motivate you to grow, make more money and succeed in the selling game.
 
Bob 'Idea Man' Hooey
Creator and guardian of The Secret Sales Tips

Pocket Wisdom for Sales Professionals

Sales Lab Scripting

Autres titres sur ce thème