This volume is a compendium of cutting-edge scholarship exploring the relevance, roles, and functions of rituals in consumer culture. It will be a valuable resource for academics in the marketing field pursuing ritual scholarship, and for creating coursework on consumer culture, consumer behavior, and marketing strategy.
September 2025, ca. 422 Seiten, Routledge Research Companions in Business and Economics, Englisch
Taylor and Francis
978-1-032-87191-2
Taylor and Francis
978-1-032-87191-2