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Adekoya V: Richer on Purpose

Richer on Purpose

Create Wealth Beyond Your Nine-to-Five with Skills You Already Have

DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives. In this second edition of the book, delve into his TWENTY-ONE MARKETING PRINCIPLES, which offer a blueprint for bold advertising, marketing, promotion, and personal promotion strategies that can transform any business into a profitable venture.IF YOU DESIRE TO MAKE YOURSELF OR YOUR BUSINESS RENOWNED AND MAGNETICALLY ATTRACTIVE, whether locally or globally, this in-depth exploration of the Lost Secrets behind Brinkley's success is a must-read!EXPLORE:<ul><li>Strategies for establishing Maximum AUTHORITY, ensuring that your offerings are sought after and embraced without hesitation.</li><li>The crucial elements of CLARITY necessary for marketing success, often overlooked by businesses.</li><li>An essential question that, once answered, can significantly enhance the effectiveness of your advertising efforts, setting you apart from competitors.</li><li>The 3-Step Brinkley Blueprint for leveraging media effectively, avoiding the common pitfalls that befall many business owners.</li><li>A revolutionary shift in your sales approach that can lead to easier conversions—why the sale delayed can be the sale more easily made!</li><li>The Brinkley Prescription for achieving virtually unlimited PRICE ELASTICITY, along with the ultimate response to any price objection.</li><li>The key to earning ADMIRATION, a powerful tool for attracting customers who are eager to engage with your business.</li></ul>INCLUDES:<ul><li>TRANSCRIPT of a Brinkley Radio Broadcast</li><li>ARCHIVE EXAMPLES of Dr. Brinkley's sales literature and advertising copy.</li><li>PROFITABLE LESSONS FROM Napoleon Hill, Donald Trump, Martha Stewart, Dr. Atkins, Zig Ziglar, Dave Thomas (Wendy’s), and Avatar.</li></ul>

How John R. Brinkley Used His 21 Lost Marketing Secrets to Build a Notorious Medical Empire and Make Millions

No B.S. Guide to Making Them Believe

The International Conference on Business Innovation (ICOBI) marks its eighth successful edition this year, continuing its legacy as a premier academic platform that bridges the disciplines of Management and Education. Organised by the Faculty of Business at NSBM Green University, ICOBI 2025 stands out for its broad thematic coverage and global reach. This year's conference features an impressive array of thematic tracks including: Economic Advancements and Business Analytics; Entrepreneurial Ecosystems and Innovations; Events, Tourism and Hospitality Management; Governance, Compliance and Legal Enforcements; Human Resource Management and Applications; Logistics and Supply Chain Management; Manufacturing and Service Operations; Marketing and Branding; Media and Communication; Strategic Business Transformation and Project Development; Accounting and Finance; Global and Sustainable Business Management; Adaptive Learning and Educational Practices; and Technology-Enhanced Language Learning.A distinct feature of ICOBI is its interdisciplinary focus, combining insights from both the management and education spheres to foster cross-disciplinary dialogue and collaboration. The conference will host three distinguished keynote speakers, both local and international, who will address cutting-edge developments in both management and education. This year, ICOBI has attracted submissions from a diverse pool of scholars and practitioners, with around 90 papers already received, of which approximately 25% are authored by international contributors from countries such as Brazil, India, UK, Sweden, Australia, Indonesia and UAE.What sets ICOBI apart is not only its thematic richness but also the quality and rigour of its review process. Papers are reviewed by a panel of respected academics and professionals from both local and international universities, ensuring high scholarly standards. The conference is expected to draw a vibrant audience comprising academics, researchers, industry professionals, and postgraduate students, both from Sri Lanka and across the globe, making it a truly international forum for exchanging innovative ideas and practices in business and education.

Applied Research in Business and Education

Starting an ABA practice is exciting-and overwhelming. Too many passionate, well-intentioned professionals jump in with big hearts but without a clear roadmap. The result? Burnout, financial stress, sleepless nights, and businesses that collapse under the weight of uncertainty.This book was written to change that.Stephen Smith, founder of 3 Pie Squared and the ABA Business Leaders platform, has spent more than a decade working with ABA business owners across the country. Along the way, he and his wife learned many of the hardest lessons firsthand-navigating sleepless 3 a.m. payroll panics, staff misalignments, underpricing, and the cost of building without vision. Later, through consulting and his podcast, Stephen saw the same patterns repeating in thousands of practices.What sets this book apart is its honesty. Stephen doesn't offer magic formulas or one-size-fits-all solutions. Instead, he shares practical guidance, stories, and the key questions every ABA business owner must ask to build something sustainable, ethical, and meaningful. From clarifying your vision and values to avoiding common traps around hiring, clients, and finances, this book is both a guide and a challenge: a way to help you see what you may not have considered-and to act before it's too late.If you're building a typical ABA center or in-home agency, this book will help you create a stronger foundation. If you're creating something unique, it will spark curiosity and imagination, helping you stay aligned with your mission.Above all, this book is an invitation to lead differently. To slow down, think clearly, and build a practice you're proud of.Because at the end of the day, success isn't about avoiding mistakes-it's about learning from them before they break you.

How to Start, Grow, and Sustain an Ethical ABA Practice Without Losing Your Soul

The ABA Business Leader's Guide

Your Individual Empire

Sneakers are a $100 billion business and a global obsession that started in the pages of a catalog called Eastbay.This is a startup story unlike most you've read, but as instructive and inspiring as any of the rest. It's the story of two entrepreneurs with $4,000 worth of track shoes stuffed into an AMC Gremlin who eventually launched a mail-order catalog, Eastbay, that became a bible and a cultural icon to Gen X and Millennial kids. The catalog that was such a powerful and authentic tastemaker that pro athletes swore by it and a burgeoning generation of sneakerheads coveted it.This is also the story of a company ahead of its time that understood the affirming power and cultural significance of sneakers. A company that mastered the mail-order business we take for granted today before most of us understood it. A company that never wavered from its mission as it grew fast, suffered massive setbacks, then grew even faster until the catalog reached tens of millions of kids across the world.And this is the story of Art and Rick, born two days apart, bonded by the company they founded together and by a lifelong friendship that's lasted throughout a tumultuous, heady, difficult, exhilarating, frustrating, and ultimately profoundly rewarding career. Together they built a business that mattered, with as talented and devoted a team as any leaders could hope for.In Eastbay, a generation of kids were encouraged to dream big and dream often, which is just what the founders were doing all along. This is their story.

How Two Friends Built the Business That Launched Sneakerhead Culture

The Book of Eastbay

Filling a critical gap that has left founders unprepared for the nuances of corporate venture capital (CVC) engagement, this book provides a definitive, practitioner-focused field guide for navigating this complex world, avoiding pitfalls caused by misaligned incentives, hidden terms, or corporate politics.With CVCs now participating in over 20% of all venture deals, founders urgently need a playbook that addresses the unique strategic motivations, management structures, and deal terms of these powerful and increasingly common investors. This book is the first and only one written for the founder on how to negotiate with CVCs, focusing specifically on side letter terms and their long-term and often unforeseen impacts. Written by a practicing CVC investor with deep experience across institutional and corporate VC, it also offers a rare, holistic view of the entire venture ecosystem, enabling understanding of how a CVC's dual strategic and financial goals predict their behavior, incentives, and potential conflicts of interest.Through detailed checklists and case studies, this book covers every step of the startup-CVC engagement, from pre-meeting research to post-closing strategy. This book is the definitive resource for startup founders and their executive teams who are actively fundraising or preparing to raise from CVCs, institutional VCs working with CVCs, and for students in MBA, law, and undergraduate business programs interested in a career in startups or corporate venture capital.

Navigating Strategic Investment

The Founders’ Guide to Corporate Venture Capital

The Inner Shift for High-Achieving Women Who Want More Than Just Success

Selfpowerment

Gudang Garam follows the life of Gudang Garam founder Surya Wonowidjoyo's family through his early years, beginning in the early 1920s when his family moved from China Fuzhou to Indonesia, and traces his life from utter poverty as an Indonesian diaspora to founding the cigarette factory in Indonesia in the 1980s. In a parallel story, we follow the life of a young beautiful ballerina- Lelly, who eventually becomes the third wife of Surya in a romantic love story.

Gudang Garam

Building a Venture Firm, Investing in Startups, and Driving Returns

The Business of Venture Capital

Businesses are now expected to do more with less - scale, expand, and adapt to disruptive technologies such as AI, all while reducing costs - but this shift impacts individuals as much as companies.This book provides tools to design scalable systems for businesses, and offers a window into emerging roles, skillsets, and the new dynamics of career-building in the age of automation. Drawing on decades of hands-on experience, the authors bridge the gap between theory and practice, distilling lessons from startups, global enterprises, and academic research into a blueprint for sustainable scaling. Readers will learn how to identify scalable patterns, design operational systems, leverage automation and AI, and ensure long-term adaptability in a fast-changing market. But the book goes beyond high-level organizational strategies to present both a compass and a map for emerging professionals: highlighting the skills and knowledge required for the future of work, and delineating a clear pathway to develop them.Whether you're a startup founder navigating growing pains, an enterprise leader driving digital transformation, a student exploring the business world, or a young professional defining your career path, this book is your guide to scaling smarter, faster, and with less friction.

Strategy, Automation, and AI for Scale

The Scale Imperative

Deep beneath fracking’s endless headlines—some good, some bad—lies a business fraught with risk and resilience, greed and grace…and unrelenting madness. The missteps, the abysmal timing, the pitiful, stumbling overreach, none were recent developments. All were part of an early onset failure, all wired into my DNA from the start. The symptom that was my fledgling frack company, but the cause, the reason, that was all me. I’ll make a hurried, overly zealous decision to do something, then just do it. I’ll assume that if I do, I’ll land on my feet. The bedrock of all my assumptions has always been Why shouldn’t I land on my feet? Why though? Why so damned cavalier? It is because I am an entrepreneur. I’m not necessarily proud of it, either, this inescapable disarrangement, irrepressible and agitating against authority, seeking difficulty over ease, naivety over season. It’s the same bullheadedness that marks all entrepreneurs; our cacophonous, messy catchall of a group which, by all reasonable standards, is a shit-poor group to belong to. “Of Roughnecks and Riches is a dramatic dive into an energy revolution that has upended the nation and the world…it’s a rollicking ride that makes for a compelling read.” –Gregory Zuckerman, Special Writer, the Wall Street Journal and bestselling author of The Frackers, among others.

A Start-Up in the Great American Fracking Boom

Of Roughnecks & Riches

Richer on Purpose

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