This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies.
Bibliografische Angaben
Juni 2024, 350 Seiten, Englisch
Taylor and Francis
978-1-03-268831-2
Inhaltsverzeichnis
Schlagworte
Inhalt
This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies.