This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies.
Informations bibliographiques
juin 2024, 350 Pages, Anglais
Taylor and Francis
978-1-03-268831-2
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This book investigates the growing influence of artificial intelligence in the marketing sphere, providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies.