A practical handbook examining how established businesses can use their unique advantages to fight back and win in a digital arena too often dominated by tech start-ups, disruptors and unicorns.
Bibliografische Angaben
Juli 2025, ca. 272 Seiten, Englisch
Bloomsbury
978-1-3994-2201-7
Schlagworte
Inhalt
A practical handbook examining how established businesses can use their unique advantages to fight back and win in a digital arena too often dominated by tech start-ups, disruptors and unicorns.