A practical handbook examining how established businesses can use their unique advantages to fight back and win in a digital arena too often dominated by tech start-ups, disruptors and unicorns.
Informations bibliographiques
juillet 2025, env. 272 Pages, Anglais
Bloomsbury
978-1-3994-2201-7
Mots-clés
Contenu
A practical handbook examining how established businesses can use their unique advantages to fight back and win in a digital arena too often dominated by tech start-ups, disruptors and unicorns.