Resources, Efficiency and Globalization

Herausgegeben von:
Dimitratos, P.|Jones, M.

International business for the modern firm has to compromise the need to use limited resources and achieve efficiency in the global marketplace. This book examines these issues from the viewpoint of the internationalized SME, the big multinational and the local subsidiary drawing on research conducted in different countries.

Februar 2010, ca. 333 Seiten, The Academy of International Business, Englisch
Springer EN
978-0-230-23653-0

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