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Roach M: Replaceable You / B

Replaceable You

Adventures in Human Anatomy

You can't separate marketing, product, and AI anymore-The Algorithmic Shopper will help you win the next era. Marketing has always relied on human psychology-now that trillion-dollar ecosystem is becoming obsolete. For over a century, companies have tirelessly studied our aspirations and our fears, developing heartfelt brand narratives and sophisticated marketing campaigns that appeal to our emotions. But AI agents-dispassionate digital proxies with perfect memories, programmed to act in their users' best interests-are taking over, creating a fundamental separation between the shopper and the human consumer. A new era, dominated by shoppers without insecurities to cater to, or heartstrings to tug upon, is not just coming; it is already here. The only way to appeal to agentic AI is to be verifiably better-through a superior product, a more transparent supply chain, and cleaner, more accessible data. The pain point we face is profound, but it also presents a remarkable opportunity for a new generation of leaders willing to unlearn the old rules and begin to see the world through the cold, perfectly-rational lens of an AI agent. Author Paul Ferrando Accornero is leading a global conversation at the cutting edge of marketing strategy. In The Algorithmic Shopper, he provides a deeply-researched and accessible playbook for navigating these unprecedented challenges, grounded in real-world examples. This is essential reading for anyone trying to build a business or maintain a brand, from aspiring entrepreneurs, to sales and marketing professionals, to C-suite leaders. Those who grasp our new reality will not merely survive the disruption-they will define the future of commerce.

Rethinking Growth, Strategy, and Brand Power in an AI-First World

The Algorithmic Shopper

Professional Practice in Governance and Public Organizations

This is the third volume of a three-volume series on Frontiers of Longevity Science. The series unites global experts to map the rapidly expanding field of longevity medicine. Co-edited by David Barzilai, Max Rangeley, Regina R. Monaco, and David Wood, the series bridges molecular mechanisms, translational innovation, economics, and policy. Contributors from geroscience and the social sciences debate a central question: can we merely slow age-related diseases, or can the biology of aging itself be fundamentally changed?Volume 3, Ethics, Governance, and the Future of Extended Lifespans, anticipates the profound societal and philosophical implications of radically longer lives. From ethical debates around the elimination of aging to breakthroughs in decentralized research and biomedical infrastructure, contributors explore how longevity will reshape human values. This volume considers how extended healthspans could transform economies and culture, outlining what it takes to navigate this global transition responsibly.

This is the third volume of a three-volume series on Frontiers of Longevity Science. The series unites global experts to map the rapidly expanding field of longevity medicine. Co-edited by David Barzilai, Max Rangeley, Regina R. Monaco, and David Wood, the series bridges molecular mechanisms, translational innovation, economics, and policy. Contributors from geroscience and the social sciences debate a central question: can we merely slow age-related diseases, or can the biology of aging itself be fundamentally changed?&nbsp;
 Volume 3, 
 Ethics, Governance, and the Future of Extended Lifespans
 , anticipates the profound societal and philosophical implications of radically longer lives. From ethical debates around the elimination of aging to breakthroughs in decentralized research and biomedical infrastructure, contributors explore how longevity will reshape human values. This volume considers how extended healthspans could transform economies and culture, outlining what it takes to navigate this global transition responsibly.

Ethics, Governance, and the Future of Extended Lifespans

Frontiers of Longevity Science, Vol. 3

A Recurring History

Technology and the Beautiful Deaths of Law

With one famous equation, E=mc2, Einstein proved all matter can be described as energy. It is everywhere and everything. ‘There is no author whose books I look forward to more than Vaclav Smil.’ Bill Gates Turn on a light. Start the car. Boil water. Eat. Move. Breathe. Everything is energy. But what exactly is it? And how can we best harness it without destroying the planet in the process? Renowned scientist Vaclav Smil explores energy in all its facets – from the inner workings of the human body to the rise of modern industry and the race for more efficient and eco-friendly fuels. From the laws of thermodynamics to the latest developments in wind, solar and geothermal power, Energy: A Short History sheds light on the invisible network of energy that shapes all our lives, and how our daily decisions affect energy consumption.

A Short History

Energy

The Fourth Generation University: Transdisciplinary Learning Architectures for Institutional Plasticity and Societal Transition in a Multipolar World presents a new conceptual architecture for understanding how universities, innovation ecosystems, and governance systems can support societal transitions. The book introduces the Fourth Generation University (4GU) as a learning architecture designed to address complex challenges such as energy transition, mobility, digitalization, and institutional transformation through collective intelligence, transdisciplinary collaboration, and real-world experimentation. Drawing on systems thinking, deepsearch methodology, and field-based research, it develops the concept of institutional plasticity as a capacity for coordinated adaptation across sectors and cultures. The book examines the evolution of digital systems, high-tech development, energy and mobility transitions, artificial intelligence, biology, healthcare, food systems, organizational change, collective intelligence, governance innovation, university transformation, multipolar development, and emerging global coordination mechanisms. Through the GovLab framework, the text connects technological development, institutional design, and societal learning into a coherent model for understanding and navigating transitions. This book will benefit policymakers in research, innovation, and higher education; government advisors; university leaders; strategy directors; research and innovation managers; innovation ecosystem practitioners; public-private partnership leaders; think tank researchers; governance researchers; and scholars in science, technology, innovation, and higher education studies. It provides practical and conceptual tools for designing adaptive institutions, coordinating diverse stakeholders, and managing complex transition processes.

Transdisciplinary Learning Architectures for Institutional Plasticity and Societal Transition in a Multipolar World

The Fourth Generation University

Supporting the Legal Capacity of All Persons with Disabilities

Implementing the Right to Decide Under the Convention on the Rights of Persons with Disabilities

'Read this, and get your life back' - Daisy Greenwell, co-founder, Smartphone Free ChildhoodStop letting your phone rule your life. Phone Rules will help you break the cycle.Your phone is bad for you. It is harming your mental and physical health, ruining your sleep and limiting true human connection. We all know we need to get off our phones, but most of us are overwhelmed by the scale of the problem and by the many highly addictive ways in which our devices are designed to distract us, delight us and pull us back in.But here is the solution: a set of simple, sensible principles to govern the way we navigate our phone use. On his journey to break up with his smartphone, investigative journalist Luc Rinaldi hits the road and speaks to people at the forefront of the movement, from reformed social media addicts and digital defectors, to tech researchers and phone-free school children. Rinaldi has devised five insightful rules to resist our phones, along with helpful strategies to put them into action, including how to: - Stop obsessing over your screen time, find new mental space and improve your overall health - Protect your children against the harms of the digital world - Deepen your relationships with real people and the things that matter most. Rooted in on-the-ground research and written from the perspective of a tech-savvy, video-game playing millennial, Phone Rules offers a way forward for parents rearing digital natives, children navigating their first phones and anyone perpetually tethered to their devices. There is a way out. This is your invitation to scroll less, and to live more.

Five simple steps to save yourself, your family and the planet

Phone Rules

Deakin and Morris’ Labour Law

The World’s Health Care Crisis: Geopolitical and Climate Change Challenges focuses on the global health care crisis, providing information on new challenges the world is experiencing, such as COVID-19, massive world migration, overpopulation, threats of global famine, nuclear war, the emergence of new infectious diseases around the planet, climate change, and their effects on health care. The book's target audience includes professionals of health systems, biomedical innovation, and global health supply chains investors and Directors in Chief, decision-makers in public health, multilateral institutions in regulatory, legislative, and executive areas, researchers, health sciences students, health economists, economist associations, pharmaco-economists, historians, and more.

Geopolitical and Climate Change Challenges

The World's Health Care Crisis

This is the first volume of a three-volume series on 
 Frontiers of Longevity Science
 . The series unites global experts to map the rapidly expanding field of longevity medicine. Co-edited by David Barzilai, Max Rangeley, Regina R. Monaco, and David Wood, the series bridges molecular mechanisms, translational innovation, economics, and policy. Contributors from geroscience and the social sciences debate a central question: can we merely slow age-related diseases, or can the biology of aging itself be fundamentally changed?
 &nbsp;
 Volume 1, 
 The Biology of Life Extension
 , examines the root mechanisms of aging. From evolutionary theories to the cellular hallmarks driving degeneration, leading researchers explore cutting-edge strategies to intervene directly in the aging process. Topics include damage repair, organ replacement, genetic medicine, senotherapeutics, and cellular reprogramming. These chapters map the scientific foundation that could transform extended longevity from an aspiration into an engineered reality.

The Biology of Life Extension

Frontiers of Longevity Science, Vol. 1

Crypto crises examines how the cryptocurrency industry has become a powerful force in global capitalism. Far from the promise of decentralisation, it reveals how crypto is deepening social inequality, fuelling environmental destruction, and reshaping political power. Drawing on extensive research and vivid examples, the book traces the rise of a new class of "crypto-capitalists" - from billionaire investors and mining conglomerates to populist politicians - who are embedding digital assets at the heart of finance and governance. It exposes the hidden networks of influence linking crypto to Wall Street, Big Tech, and the Global South, where exploitation is reframed as innovation. Provocative and timely, the book offers a critical account of how cryptocurrency's dream of liberation became one of the defining engines of twenty-first-century capitalism.

How digital currencies accelerate global instability

Crypto crises

'I LOVED this book. I tore through it because it's so compelling. You will be left feeling informed, energised and hopeful' CHRIS VAN TULLEKEN 'Wise, uplifting and revelatory. What the world is crying out for' SANDI TOKSVIGEat healthily, cut back on alcohol, quit smoking, cycle to work, fly less - we all know what we should be doing. So why aren't we?The answer is both simple and radical: the world is stacked against us. From the moment we wake up, our decisions are shaped by the shops we visit, the streets we walk down, the ads we scroll through. These environments are not neutral. They are designed for our convenience and immediate gratification, and to serve the interests of four industries: tobacco, ultra-processed food, alcohol and fossil fuels.Together, these industries drive the climate crisis, from greenhouse gas emissions to deforestation, and contribute to our poor health and at least one in four deaths worldwide each year. Yet we are told the problem is one of personal responsibility - that with more information, smarter habits or new technologies, we can change our behaviour.This book challenges those myths. Drawing on decades of cutting-edge research and compelling case studies from around the world, leading behavioural scientist Theresa Marteau explores what actually works, and why those in power keep failing to act on evidence. From taxing sugary drinks in Mexico to redesigning streets in Paris, from restricting junk food advertising in London to electing more women to office, Marteau shows how proven interventions applied at scale could transform our health and the health of our planet.Clear-eyed and incisive, this is a book for anyone who wants to understand why change is so hard. It offers an inspiring blueprint for how citizens and governments can push back against vested interests and corporate power and build a fairer, brighter future, together.'A rousing call-to-arms ... an extraordinarily valuable read' DAVID SPIEGELHALTER

How Four Industries Are Making Us Sick and How We Can Reclaim Control

Pushback

Replaceable You

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