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Catalogue complet

A proven methodology for building a remarkable 7-figure B2B business, whatever your starting point.

A proven methodology for building a remarkable 7-figure B2B business, whatever your starting point.

Mawer R: Remarkable Business Growth

Remarkable Business Growth

Your blueprint for 7 figures and beyond

Riordan and Zhang share the skills, techniques, and mindsets used by diplomats and foreign ministries, and adapt them to the needs of executives and MNCs. Their guide employs real-life case studies in understanding the international business environment, and: <ul> <li>Examines the shift to multipolarity and the rise of Permacrisis and Policrisis </li> </ul><ul> <li>Highlights the long-term approach of diplomatic strategy and how it may be applied to business </li> </ul><ul> <li>Provides a framework for companies to understand geopolitical risks </li> </ul><ul> <li>Offers techniques to build resilience via network building and coalitions </li> </ul>Engaging with topics such as cybersecurity, the re-shoring/friend-shoring phenomenon, and the evolution of technology companies as geopolitical actors, the authors demonstrate how the diplomat's perspective offers insights to companies looking to navigate the increasingly complex geopolitical environments of international trade. With an emphasis on practical guidance, this book would interest business executives and strategy planners, as well as diplomats and government officials.

A Business Executive’s Guide to an Uncertain World

Business Diplomacy

Routledge Studies in Central and Eastern European Business and Economics

Strategy and Organizational Resilience

Social Media, Ethics, and Management

This book examines the applications of Artificial Intelligence (AI) in optimising environmental management, mitigating carbon footprints, and accelerating the transition to a sustainable low-carbon economy.Progressing from discussion of fundamental concepts to specific applications of AI in various sectors, this book highlights how AI can assist companies and sectors in achieving Internationally Transferable Mitigation Outcomes (ITMO) and complying with ESG criteria. Sectors and applications discussed include e-commerce, finance, urban planning and conservation, among others. The book also addresses the ethical considerations and challenges of deploying AI technology and the need for robust regulatory frameworks.Cutting across the disciplines of technology, engineering, and social sciences, this book will interest a broad range of researchers including those focused on sustainable development, ESG and net zero transition.

Artificial Intelligence, Environmental Management, and the Low-Carbon Economy

As the tech billionaires dominate the headlines, this groundbreaking book reveals the overlooked yet formidable influence of multi-generational family wealth on the global economy. It provides essential insights into the largest wealth transfer in human history-as 2% of the global population inherits vast fortunes over the next 25 years-revealing how this tsunami of inherited capital will transform investment landscapes, industrial financing, and potentially undermine nation-state autonomy.Drawing from extensive research and industry expertise, David Molian charts the meteoric rise of ultra-wealthy dynasties whose collective impact rivals-and may outlast-Silicon Valley's tech titans. It charts the historical patterns behind industry-dominating family businesses and their evolution into business dynasties, and how the coming $30+ trillion wealth transfer will reshape global finance, investment, and economic development. In stagnating economic times, the search for growth and prosperity dominates government agendas throughout the world. The evidence suggests that family businesses outpace their peers. Through numerous case histories and industry analyses this book explains why, and how harnessing and supporting their success may be a critical part of regenerating national economies. It also explains the forces-chiefly the components of globalism-that have propelled family wealth in the eastern hemisphere in the last half-century.Essential reading for anyone seeking to understand where true economic power lies in the 21st century, the book is specifically of interest to professionals involved in family business, including private banks, family offices, family consultants, law firms and large accountancy practices.

The Real Impact of Family Businesses on the Global Economy

The Dynasty Effect

Every Sunday night, teachers across America are familiar with a host of feelings that have been coined the "Sunday Scaries." Some are excited by the opportunities of a new week, while others are exhausted by the stress of planning lessons to meet constantly shifting educational mandates and the significant emotional needs of an entire generation of students who faced learning loss during and after COVID. The current political climate means that they also feel targeted and are at risk of being fired or demonized for their actions, simply because of a single out-of-context conversation or a misleading video. Creating Teachpreneurs is one way to transform those Sunday Scaries into Monday possibilities. It's a tactical guide and motivational manifesto designed to help educators leverage their existing skills, such as strategic planning, content design, and resilience, and turn them into a profitable and fulfilling business on their own terms.
 There are other options for learning how to start a business. Unlike other business books filled with jargon and fluff, this book speaks directly to the teacher's experience, providing a clear pathway to entrepreneurship rooted in the skills they already use every day. Through a blend of true-to-life stories and fictional vignettes, readers will learn how to turn their classroom wisdom into business impact, gain legal and financial clarity, and build a scalable venture that reclaims their creativity and passion without burning out.

Creating Teachpreneurs

This book teaches leaders how to harness the power of small, intentional words in their daily interactions to create significant positive changes. By focusing on how we communicate-through thoughtful word choice, active listening, and consistent messaging-this book shows how even the smallest words can have a big impact on your team and organization. Each chapter focuses on a different aspect of communication, such as the use of inclusive language, the strategic power of silence, and the framing of feedback, providing leaders with practical strategies to enhance their influence and create meaningful change. Drawing on psychological research, real-world examples, and actionable advice, this book demonstrates how leaders can foster a positive, collaborative environment through the deliberate use of language. By focusing on the nuances of word choice and timing, leaders can better motivate their teams, build trust, and drive organizational success. This book offers a fresh perspective on leadership development by highlighting the profound impact of seemingly minor language choices. It challenges the notion that leadership is only about big decisions and bold moves, showing instead how everyday conversations and word choices can lead to significant transformations. Designed to be both insightful and practical, this book provides tools and techniques that readers can immediately apply to their leadership practices. Whether you are a seasoned executive or an emerging leader, this book provides a roadmap for becoming a more effective and intentional communicator.

How Our Words Shape Character, Connection, and Culture

What We Say, Who We Become

Gudang Garam follows the life of Gudang Garam founder Surya Wonowidjoyo's family through his early years, beginning in the early 1920s when his family moved from China Fuzhou to Indonesia, and traces his life from utter poverty as an Indonesian diaspora to founding the cigarette factory in Indonesia in the 1980s. In a parallel story, we follow the life of a young beautiful ballerina- Lelly, who eventually becomes the third wife of Surya in a romantic love story.

Gudang Garam

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and Europe. Moreover, the Western dominance of marketing thought permeates it with Western values such as individualism and rationalism. This has led to important contexts outside these traditions such as India being overlooked. India has an enormously rich and varied culture and history, and this book addresses the need to understand marketing practices within this diverse context. Such an understanding will not only enrich marketing as a discipline, but also provide both Western and Indian marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India from the BCE period to the current period, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

La Mécanique Narrative des Marques Intemporelles

Capital Historique

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs. The authors' expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Business of Pitching will be the first major work looking at how business pitches for the Public Relations industry are conceived, planned, delivered and assessed. The PR industry is now worth in excess of £13bn and employs around 85,000 people in the UK alone. This practical, yet academically referenced, five-part guide takes the reader through a carefully conceived process for successful pitching. Throughout fifteen real life case studies amplify the main learning points. Examples range from multi-national corporations to NGOs.The authors’ expertise is based on their business and coaching skills, and is enriched with their knowledge of relevant, contemporary multi-disciplinary literature.

The Public Relations Perspective

The Business of Pitching

Publishing Isn't Marketing - Companion Workbook is the hands-on companion to Publishing Isn't Marketing (ISBN: 978-1-970587-03-6 paperback 978-1-970587-13-5 ebook), designed to help self-publishing and independently published authors build a real marketing system before their book releases. This workbook transforms theory into action, breaking down the essential steps that make a book discoverable, credible, and retail-ready across Amazon, IngramSpark, Barnes &amp; Noble, Kobo, Google Books, libraries, and bookstore ordering systems.

Where most guides talk about marketing, this workbook shows you "how" to do it-with checklists, templates, structured worksheets, and writing space for planning each part of your author business. Authors will learn how to set up a website that signals professionalism, centralize reviews, prepare an SEO and AI-SEO presence, create reader pathways, establish ARC and review pipelines, and structure a launch that avoids the sales-killing mistakes most first-time authors make.

his workbook teaches you to market the book you already wrote, rather than hoping someone finds it.

Who This Workbook Is For:
¿ Self-publishing authors building their first marketing plan
¿ Indie authors who want a system they can maintain without burnout
¿ Writers re-launching a book that never gained traction
¿ Authors planning to build a career, not just "release a book"
¿ Anyone confused by ISBNs, BISAC metadata, discoverability, or library adoption

Key Terminology You Will Build Into Action
¿ Self-publishing marketing strategy
¿ Author platform setup
¿ ISBN identity and metadata alignment
¿ BISAC categories for retail placement
¿ SEO for authors / AI-SEO for modern discoverability
¿ Backlink mapping and search authority signals
¿ ARC program&amp;nb

Publishing Isn't Marketing Companion Workbook

Remarkable Business Growth

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