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Refashioning Bill Gibb for the 21st
Century

Refashioning Bill Gibb for the 21st Century

List of Illustrations Foreword, Dame Zandra Rhodes, Fashion and Textile Designer Acknowledgements Introduction, Shane Strachan, University of Aberdeen, UK and Josephine Steed, Robert Gordon University, UK Part One: Gibb's design process: influences and collaborations 1. An interview with Bill Gibb's sisters 2. Disciplined flamboyance: Gibb's drawing and design process, Christine Rew, Former Manager of Aberdeen Archives, Gallery and Museums Service, UK 3. Britain's fashion education revolution: Bricolage and Historicism in the work of Bill Gibb, Marie McLoughlin, University of Brighton, UK 4. Folkloric revivals and exoticism in fashion: Bill Gibb and the vanguard of designers in 1960s-1970s France, Elizabeth Fischer, University of Art and Design HEAD - Genève, Switzerland 5. An interview with Kaffe Fassett, Artist 6. Gibb's knitwear in the 1970s: collaboration, innovation and 'slow' fashion, Josephine Steed, Robert Gordon University, UK Part Two: Gibb's fashion legacy 7. The show must go on: was Bill Gibb the greatest showman?, Iain R Webb, Kingston University, UK 8. Souvenirs of style: a web of memory association, NJ Stevenson, London College of Fashion, University of the Arts London, UK 9. An interview with Morna Annandale of Aberdeen Archives, Gallery and Museums Restyled and reimagined: exploring Bill Gibb's digital legacy on Instagram, Madeleine Marcella-Hood, Christina Stewart and Peter Reid, Robert Gordon University, UK 10. From Gibb to Gucci: how folklore fashions comfort in turbulent times, Karen Cross, Robert Gordon University, UK Part Three: Reinterpreting Gibb today 12. Bill Gibb through the lens of cultural appropriation, Jeena Sharma, Fashion Journalist 13. Addressing climate change through Bill Gibb's design legacy, Lynn Wilson, University of Glasgow, UK 14. An interview with Giles Deacon, Fashion Designer 15. Exploring Gibb's design process within fashion education, Shane Strachan, University of Aberdeen, UK and Josephine Steed, Robert Gordon University, UK 16. The Bill Gibb Line: creative crossovers in fashion and poetry, Shane Strachan, University of Aberdeen, UK Notes Selected References List of Contributors Index

A Fashion Revolutionary

Vivienne Westwood

Fundamentals

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?

The Fundamentals of Digital Fashion Marketing uses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covering the vital roles of influencers, analytics, pop-up stores and user-generated content, Harris, Edwards and Watt offer a practical guide to building a successful fashion brand online. 

This revised edition includes two new chapters on reaching underserved markets, including people with disabilities and mature consumers, and a guide to legal issues like managing consumer data &amp; privacy. Each chapter also now concludes with a project to help you build an e-commerce website to start experimenting with your own online marketing campaigns.

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?

The Fundamentals of Digital Fashion Marketing uses industry examples, including Burberry and creative agency ODD, to demonstrate how creative digital marketing practices can build vibrant, loyal communities. Covering the vital roles of influencers, analytics, pop-up stores and user-generated content, Harris, Edwards and Watt offer a practical guide to building a successful fashion brand online. 

This revised edition includes two new chapters on reaching underserved markets, including people with disabilities and mature consumers, and a guide to legal issues like managing consumer data &amp; privacy. Each chapter also now concludes with a project to help you build an e-commerce website to start experimenting with your own online marketing campaigns.

The Fundamentals of Digital Fashion Marketing

For students ready to think outside the lines of basic blocks, this modern update to the popular and inspirational sourcebook features a redesigned step-by-step layout, new chapters on current industry trends, and photographs of new work from over 20 exciting young designers.

Pattern Cutting: The Architecture of Fashion

ASTRONAUT!

Studies in Design and Material Culture

Fashion as Dissent

Stiliagi and Soviet Masculinities, 1945–2010

Learn to create lasting impact for global fashion brands through branding, marketing and consumer engagement.

Strategic Management and Promotion for Global Fashion Brands

International Fashion Marketing

Little Books of Fashion

There is one brand that is immediately recognized as the last word in luxury Swiss watchmaking - Patek Philippe. For over 180 years, the watchmaker has been creating some of the most sought-after, finely crafted and innovative models in the luxury watch market. From its origins in Geneva as an artisan business to its position today as a brand of global renown, Little Book of Patek Philippe tells the story of these masterpieces of design. One hundred images showcase every iconic model - Nautilus, Calatrava, Aquanaut, Golden Ellipse and more - and celebrity fans from Albert Einstein to Drake. Expert text reveals the brand's history, key moments and future.

The story of the iconic fashion brand

Little Book of Patek Philippe

The Fashion Book is designed to be a one-stop textbook and reference for students of fashion and textile studies in the English-speaking world. This inter-disciplinary introduction to theories, debates, methodologies and case studies in fashion studies will suit students in degrees, modules and majors including cultural studies, art, communications/media, cultural geography, anthropology and cultural history.

The Fashion Book is an exciting, readable and comprehensive, all-in-one resource for students of fashion across the English-speaking world. It is designed as an introduction to fashion studies that can be used in a range of fashion courses from fashion studies degrees to fashion modules, and majors in disciplines including cultural studies, cultural sociology, cultural geography, communications and media, anthropology and cultural history. The book will present current writings and research on major topics debates in fashion studies drawing on the literature on fashion theory and incorporating many global case studies (as easy-to-read boxed material). Graphs, tables and diagrams will add texture to the written material. Approximately 200 colour images are planned to generously illustrate the historical and the contemporary tapestry of fashion. A dedicated interactive website will complement the text and ensure that students are in touch with the latest news, issues and trends.

The Fashion Studies Book

A contemporary textile artist provides a new, unexpected and expansive anthropological perspective on the practices, meanings and heritage of a globally important textile technique.

A contemporary textile artist provides a new, unexpected and expansive anthropological perspective on the practices, meanings and heritage of a globally important textile technique.

Performance, Metaphor and Materiality in Contemporary Cloth

Indigo and Resist Dyeing

An exploration of the ways dress and dressed appearance have been used to express identity.

Dress as Biography

This opulent publication, dedicated to the house of Chanel and its creations as reported in Vogue, features iconic illustrations and photography from throughout the magazine's history and across its international editions.

Chanel in Vogue

Fashion Destinations

The fashion story of the iconic state

Little Book of California Style

Refashioning Bill Gibb for the 21st Century

Bibliografische Angaben

Inhaltsverzeichnis

Schlagworte

Bibliografische Angaben

Inhaltsverzeichnis

Schlagworte

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