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Janusauskas M: Queer Fashion and
Masculinities in India

Queer Fashion and Masculinities in India

Routledge Studies in the History of Marketing

This book addresses the need to understand marketing practices in the context of the rich and varied history of India. Such an understanding will not only enrich marketing as a discipline, but also provide marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India over 2000 years, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

The concepts and practices of marketing, as well as the ideologies that impel these, are rooted in specific social and cultural contexts, predominantly those of the USA, and Europe. Moreover, the Western dominance of marketing thought permeates it with Western values such as individualism and rationalism. This has led to important contexts outside these traditions such as India being overlooked. India has an enormously rich and varied culture and history, and this book addresses the need to understand marketing practices within this diverse context. Such an understanding will not only enrich marketing as a discipline, but also provide both Western and Indian marketers and academics with valuable insights into the cultures and behaviors of Indian consumers. By analysing historical writings on business in India from the BCE period to the current period, and providing a coherent narrative of the marketing practices during these periods, it critically engages with the larger socio-economic structures which influenced, and were influenced by these practices. All scholars of marketing history will find this a fascinating and unique assessment of a highly significant market.

History of Marketing in India

Build and grow a successful fashion brand in a fast-changing global industry. Fashion Brand Management by Alison Lowe is a comprehensive textbook ideal for undergraduate students and also suitable for postgraduate students studying Fashion Business, Fashion Marketing and Entrepreneurship. This fully-updated second edition explores the foundations of managing fashion brands, including fashion logistics and supply chain management, branding and product development, alongside the entrepreneurial strategies needed to build competitive advantage. Drawing on Alison Lowe's extensive industry and academic expertise, it also examines how brands can respond to rapid industry change, with in-depth coverage of sustainability, regenerative fashion and ethical practice. Students are introduced to emerging technologies such as artificial intelligence and digital innovation, as well as the financial metrics and performance indicators used to drive growth and profitability in fashion businesses. This textbook includes: - An applied approach enabling students to connect theory with practice - Practical frameworks for fashion brand development and growth - Real-world examples from innovative global brands including Ecoalf, MWHQ, KORLEIKE and Hollerose - Learning objectives, key terms and review questions to support structured study - Activities to develop critical and applied skills in fashion branding and entrepreneurship &gt;Whether studying Brand Management, Product Development and Fashion Enterprise, this textbook provides a practical guide to developing, launching and scaling a fashion brand in today's multi-trillion-dollar industry, equipping students with the knowledge and practical skills to succeed in the fashion industry.

Plan, Scale and Market a Successful Fashion Business

Fashion Brand Management

Carbon Accounting, Net Zero Strategy, ESG Reporting & Sustainable Supply Chain Management for the Global Apparel Industry

Climate Action in Fashion

Little Books of Fashion

From timeless polos and enduring knitwear to celebrated partnerships at Wimbledon and the Olympics, Ralph Lauren represents quality, consistency and style. Redefining everyday luxury while embodying a lifestyle of understated elegance, the brand offers everything from relaxed boat shoes to refined tailoring fit for the Met Gala. Rooted in equestrian heritage and Ivy League tradition, Ralph Lauren has become a symbol of subtle sophistication and a wardrobe mainstay for icons such as Zendaya, Gwyneth Paltrow and Diane Keaton. Through a carefully curated selection of over 100 photographs - including catwalk, archive, advertising, red carpet and street style looks - accompanied by expert text, Little Book of Ralph Lauren charts the rise and rise of an all-American fashion legend.

The story of the iconic fashion house

Little Book of Ralph Lauren

From the initial spark of attraction when your eyes first meet, to spontaneously dancing together in the kitchen and falling asleep side by side - how do we create those intimate moments of connection?How we see sex and intimacy portrayed on screen has profound effects on how we learn to love each other, but before Ita O'Brien, no-one was thinking about it. After a lifetime of working in film and TV and seeing its abuses first-hand, Ita decided to change how we portray intimacy for good. Now, as Intimacy Coordinator on productions including Normal People, Sex Education and I May Destroy You, Ita has transformed the way we see and talk about sex in pop-culture. Here, Ita guides us through how she helps actors create authentic sex scenes, and how we can use those techniques to rebuild a deeper and healthier connection with our bodies, create a safe space for exploration, and rethink how we navigate sex and intimacy in our own lives - at home, in our closest relationships - and in society as a whole. Full of behind-the-scenes stories from her work on set, Intimacy is a call for us to rethink how we navigate ourselves and each other, not just through our words, but through our bodies and actions, too.

A field guide to finding connection and feeling your deep desires

Intimacy

'Magnificent' KAMILA SHAMSIE 'Majestic yet profoundly tender' MEGHA MAJUMDAR A breathtaking novel about a woman forging a life for herself on the railways, Railsong is the story of an individual coming of age amid the social and political upheavals of twentieth-century India. In a newly independent India charged with national vigour, Charu, the motherless daughter of a railway worker, pines for freedom from the shackles of her impoverishment and meagre prospects. As diesel engines replace steam and the calamitous churn of drought, famine and a great strike engulfs her town, Charu dares to imagine a different future for herself. She boards a train and flees westwards, leaving behind the oppressive domesticity of her childhood for the alluring modernity, and apparent opportunities, of Bombay. Unfazed by the everyday discriminations around her, she becomes an unlikely hero: a railway woman and census enumerator who keeps her heart open -sometimes guilelessly - to her nation's vast possibility. Sweeping, elegiac and at times wonderfully comic, Railsong is a powerful portrait of grit, optimism and the force of character that enables one remarkable woman to live on her own terms in a country full of contradictions.

A Novel

Railsong

How U.S. Foreign Policy Endangers the World

The Myth of American Idealism

How has fashion become such an important signifier of French nationhood? How has fashion journalism been used to mediate political ideologies like fascism? These questions and more are answered in the first book to comprehensively explore the interactions between fashion, the media, soft power, and nationhood. With a geographically diverse range of case studies and a unique focus on fashion journalism, Fashion and Power covers the origins of the relationship between fashion, cultural power, and national identity in 'courtly' societies, through the Cold War to the identities of emerging fashion nations such as China and Nigeria. Examining figures from 'La Jeune Fille Américaine' to First Ladies, Nelson Best argues how, in Susan Kaiser's words, 'representations of nation are built on the backs of women's bodies.' By exploring fashion journalism as a discourse of cultural power that shapes the identity of nations in different times and places, Fashion and Power reveals the contingency of these power relations and the possibility of their renegotiation. This accessible and highly engaging book is an invaluable resource not only for fashion studies students but also for those in media and cultural studies and anyone interested in fashion, identity, and power.

Industry, Journalism, and Nation

Fashion and Power

'I urge you to read every syllable' JO BRAND 'Reads like a thriller' DAILY TELEGRAPH 'Illuminating and frequently chilling' JAMES O'BRIEN 'Urgent' EMMA LOUISE-BOYNTON AI is here, bringing a seismic shift in the way our society operates.With misogyny baked into their design, new AI-driven technologies are putting women and marginalised groups in danger, their rights and safety sacrificed at the altar of profitability and reckless speed. In&nbsp;The New Age of Sexism,&nbsp;Sunday Times&nbsp;bestselling author and campaigner Laura Bates takes us deep into the heart of this rapidly evolving world, where power remains largely in the hands of a few rich, white men. She explores the metaverse, confronts deepfake pornography, travels to cyber brothels, tests chatbots, and hears from schools in the grip of online sexual abuse, showing how our lives - from education to work, sex to entertainment - are being infiltrated by easily accessible technologies that are changing the way we live and love. What she finds is a wild west where existing forms of discrimination, inequality and harassment are being coded into the future. Gripping, courageous and eye-opening,&nbsp;The New Age of Sexism&nbsp;exposes a phenomenon we can't afford to ignore any longer.&nbsp;Our future is on the line. We need to act now, before it is too late.'Laura Bates explains how they built the future - and forgot to put women in it' CAITLIN MORAN'All men must read this book if they have any interest in a truly just, fair and equal society' ROBIN INCE**From the Sunday Times bestselling author of Men Who Hate Women and Fix the System, Not the Women**

Queer Fashion and Masculinities in India

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